Aggie Insights
    VOLUME 5 | ISSUE 3 March 2007     

In This Issue


Event Listings



USU Alumni Spotlight - Jeremy White

Jeremy White

After Jeremy White and his wife had their first child, someone gave the couple a baby product called the Bundle Me as a gift. At the time, the Bundle Me was being produced on a limited scale by woman in Park City, Utah.

It wasn’t long before White, a senior at Utah State University at the time, started to notice the interest the Bundle Me was getting from other people.

“This was the first product I’d really taken note on that really seemed to be something that garnered people’s attention,” remembers White. “People would stop us and ask us where we got the product and we were constantly giving out the 1-800 number. That obviously triggered some thought on my end.”

Realizing that this was a product that people both wanted and needed, White contacted the woman in Park City about taking over production and marketing of the Bundle Me. And so, with about four months left before graduation, White founded his business selling the Bundle Me.

Over the last nine years, White’s business, JJ Cole USA, has grown exponentially. While the featured product is still the Bundle Me, JJ Cole has expanded and developed other baby care products.

But starting his own baby care product business was not the original plan. While at USU, White became interested in behavior after taking a family and human development class. This led to him switching to studying family and marriage development.

White earned his bachelor’s degree in Family and Human Development in 1999 and was considering continuing his education, but in the end decided to do what felt right to him and create JJ Cole.

And so far, business has been good.

“We’ve had phenomenal growth,” says White. “Nine years into it and we’re still having fantastic growth. The industry’s exciting.”

He goes on to say that “when we first entered the industry, I think people in the baby industry were less focused on what a parent would want in the way of product. Literally, the parent makes the purchasing decision. It becomes an accessory to the parent and their lifestyle, and the parent really wants something that matches who they are. So fashion has become an important part of the baby industry.”

But even with all the success White has seen, his main focus remains his wife and five children. The White family enjoys staying active and traveling. They love spending time on or around the water as well as on the ski slopes.

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USU Announces Milestone Fundraising Campaign

The Campaign for Utah State University

As another Founder’s Day arrives, the administration at Utah State University is thinking of the future… and thinking big.

As part of the Founder’s Day celebration, USU President Stan Albrecht unveiled the University’s first comprehensive fundraising campaign. With the theme of “Honoring Tradition, Securing Our Future: The Campaign for Utah State University,” the campaign has a goal of raising $200 million. The focus of the fundraising efforts will go towards student scholarships, faculty endowments, and new and improved University facilities.

For more information on the new campaign, visit

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Peterson Returns as New VP for Advancement

F. Ross Peterson

He’s back.

After leaving Utah State University to take over as president of Deep Springs College in California, F. Ross Peterson is coming back. As was announced by USU President Stan Albrecht, Peterson will become USU’s new vice president of University Advancement.

Previous to going to Deep Springs College, Peterson had served at Utah State for four decades. He points to his love for USU as a major reason for returning instead of renewing his contract at Deep Springs.

Peterson will find himself busy right away as an integral part of the University’s new comprehensive fundraising campaign.

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Founder's Day Honorees

March has rolled around and that means another happy birthday for Utah State University. This year the University turns 119 years old.

As always, during the Founder’s Day dinner the Distinguished Service Awards and Distinguished Alumnus Award were presented.

A. Scott and Jesselie Anderson

A. Scott & Jesselie B. Anderson - Distinguished Service Award
A. Scott Anderson is the president and CEO of Zions First National Bank, but enjoys a second career lending service wherever he can. He has been involved with organizations such as Big Brothers, Big Sisters; the United Way; the Coalition Against Pornography, and Kirilenko’s Kids.

Jesselie Barlow Anderson is equally busy serving as a member of the boards of trustees at Salt Lake Community College and Westminster College. She works with the University of Utah’s President’s Club and the Waterford School’s Parent Advisory Committee. Ms. Anderson has also been involved with LDS Hospital’s Deseret Foundation, the Children’s Center, and the Utah Shakespearean Festival.

Ardeshir Zahedi

Ardeshir Zahedi - Distinguished Service Award
An Iranian native, Ardeshir Zahedi earned a bachelor’s degree from USU in 1950. After returning to his country, he was appointed chamberlain to His Majesty and assistant to the prime minister. In 1959, Mr. Zahedi became the ambassador to the United States where he was well respected.

Not forgetting his alma mater, Mr. Zahedi established the Ardeshir Zahedi Endowment Fund in the USU College of Agriculture in 1999. He also started the Ardeshir Zahedi International Student Scholarship Endowment. For his service, he was inducted into the College of Agriculture Alumni Hall of Honor.

Dell Loy and Lynnette Hansen

Dell Loy & Lynnette T. Hansen - Distinguished Alumnus Award
Both Aggies, Dell Loy and Lynnette Hansen are the owners of Wasatch Management Properties with properties throughout the West. In 2002, the Dell Loy and Lynnette Hansen Charitable Support Foundation began the Hansen Scholars Program at Utah State to help students pay for tuition. The Hansen’s are also strong supporters of the Greenville Elementary School Library in North Logan.

During his days as a student at USU, Mr. Hansen served as freshman class president and vice president of the Blue Key Honor Society. He is also a member of the Phi Kappa Alpha fraternity.

Ms. Hansen has also been active outside of the real estate industry. She has served on the USU Board of Trustees and the Board of Trustees for the American West Heritage Center.

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Theatre Students Impress at Regional Competition

USU Theatre

Utah State University theatre arts department students continued what is becoming a tradition of success at the 39th annual Region Eight Kennedy Center American College Theatre Festival. Held at Southern Utah University, the festival hosted theatre programs from California, Nevada, Arizona, Utah, Hawaii, Guam, and American Samoa.

This year, several Aggies took home honors for their work in theatrical design. Among the winners were Caress Bergado for scene design (Anna in the Tropics), Rayan Thurston for costume design (James and the Giant Peach), Kay Townsend for sound design (Anna in the Tropics), Anne Benson for costume design (Anna in the Tropics), Angelle Dean for properties design (Anna in the Tropics), and James Larsen for lighting design (Anna in the Tropics).

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Students host charity Auction

A group from the Utah State University's MHR 3110 class will be holding a public auction on Saturday, April 14th, at 10am, to benefit entrepreneurs in South America who have the desire to start a small business, but don't have the means. The auction location is still to be determined.

Items and services such as a nights stay at local resorts, oil changes, windshield replacements, and dining, will be donated by local businesses. All proceeds will help struggling individuals in countries such as Brazil and Peru start their own small business by offering them a modest loan of $100 - enough to get a business off the ground. The goal is to help raise $20k in conjunction with other groups in the class, which will be distributed this coming summer.

For more information such as what items will be at the auction, time, date, and location, visit the group's website at

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Back to the Buzzer


The USU Bookstore, Circa 1947.


Utah State University Alumni Relations sponsors many exciting events throughout the year. To keep informed about the most current ones, visit often.

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Read the Classnotes


Read the Obituaries

Chapter News

For more information about alumni chapters and to find the chapter in your area, visit

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Aggies Fall Short in WAC Tournament, Headed to NIT

After beating a ranked Nevada team twice in two weeks, it looked like the Utah State Men’s Basketball team might be poised to play spoiler and take home a WAC Championship. But USU fell two points short (70-72) as they lost to New Mexico State University in the final game.

Without the championship win, Utah State was left out of the NCAA Tournament, but did receive an invite to the National Invitational Tournament. The Aggies will travel to Michigan to take on the Wolverines on March 13 at 5:00 pm Mountain Time. The game will be broadcast on ESPN2. The Alumni Association will also host a pregame event in Michigan as well as at the next games location. Go to our pregame page for details.

Aggie Auction to Benefit USU Student-Athletes

USU Athletics

Help support USU student-athletes by participating in the annual Utah State Aggie Auction. A silent auction and games will begin at 5:30 pm, followed by dinner at 7:00 pm, and finally the live auction at 7:30 pm. Reservations are being accepted through March 16 and the auction will take place in the Stan Laub Training Center on March 24.

A listing of auction items and an online registration form are available at the USU Athletics website. Reservations can also be made by calling Cherie at 435-797-2583. Because of the nature of this event, walk-in participation is not permitted.

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Travel Opportunities


For more information on upcoming alumni travel events, visit or call the Alumni Relations office at (435)797-2055.

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