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Marketing: BS, BA

Department: Management Department
College: Jon M. Huntsman School of Business

Marketing

Marketing is an interdisciplinary career path in business. A marketing degree can open many doors in a wide range of industries, including advertising, media, and sales activities. The modern marketer understands and influences buyer and seller behavior. Within the socio-economic and political environment, the marketer plans, prices, promotes, and distributes goods and services.

The marketing program is housed in the Jon M. Huntsman School of Business, the oldest business school west of the Mississippi. USU has offered business degrees since 1894 and has long held prestigious accreditation from the Association to Advance Collegiate Schools of Business (AACSB) International and continues to be on the forefront of advanced business education.

Students will receive a BS by completing all required courses in their major. To receive a BA, students must also gain proficiency in one or more foreign languages.


  • BS - Logan Campus
  • BA - Logan Campus

With a degree in marketing, you will be qualified for the following careers:

  • Sales
  • Advertising
  • Retail
  • Customer relations
  • Purchasing and procurement
  • Brand management
  • Market research
  • Product management
  • Public relations specialist
  • Sales representative
  • Investment manager
  • Media planner
  • Financial services
  • Marketing assistant

Career Services provides counseling and information on hundreds of job and internship opportunities and even helps students apply and interview.

Admissions Requirements

In addition to Utah State University’s admissions requirements, the Department of Management has additional requirements:

  • Freshmen: Incoming freshman may be admitted directly if they have an ACT composite score of 24 or higher and a high school GPA of 3.5 or higher.
  • Transfer Students: Transfer students from other institutions or students transferring from other USU majors may be admitted after they have earned 24 or more post-high school credits with a 3.5 GPA or higher.
  • Students not meeting the above conditions can still to apply. Admission is competitive based on available space. Students must fill out an application (available online), have earned a minimum GPA of 2.67, and must have completed certain prerequisite courses.

International students have additional admissions requirements.


Professional Organizations, Honor Societies, and Clubs

Marketing Specific:

Huntsman Marketing Association (HMA): The Huntsman Marketing Association connects Aggies with their future. Members receive training in marketing and learn the skills of networking, resume building and interviewing. Next we provide exclusive opportunities for students to visit with top companies. Company visits will be scheduled throughout the year, in settings where students and executives can interact personally, one on one.

 

General Business:

Hunstman Scholar Program: This premier business program offers challenging academic experiences, participation in weekly meetings, opportunities to travel abroad and networking opportunities with program alumni.

Beta Gamma Sigma: BGS is the international honor society serving business programs accredited by AACSB International (Association to Advance Collegiate Schools of Business). Membership in Beta Gamma Sigma is the highest recognition an AACSB business student can receive.

Buehler Leadership Scholars: Buehler Leadership Scholars will learn to effectively articulate leadership narratives that reflect their life experiences, demonstrate a commitment to cultivate transformational leadership qualities and accelerate their preparation for leadership roles in the organizations and communities where they choose to serve.

Business Ambassadors: The Business Ambassadors are student representatives of the Jon M. Huntsman School of Business. Each spring, business ambassadors are selected to assist the dean with hosting events attended by alumni and prominent business professionals. They are responsible for welcoming, giving campus tours, and helping recruit students to the Huntsman School of Business. They travel with the USU ambassadors to community colleges and other two-year institutions to recruit transfer students, to high schools to recruit new freshman, and they work with campus advisors to recruit undeclared students.

Business Council: The business council is a 16-18 person team under the direction of a business senator and a faculty advisor. Each of the members on the council has a direct relationship with a Huntsman club and works with the club to bring ideas and activities forward to benefit students.

Entrepreneurship Club: The Entrepreneurship Club teaches skills sets entrepreneurs need to be successful, provides access to resources, otherwise hard to find, teaches how to develop and refine business ideas (recognizing the difference between ideas and opportunities) and assists in building, and launching a sustainable successful company.

Future Business Leaders of America (Phi Beta Lambda): PBL is a nonprofit educational association of students preparing for careers in business. PBL’s mission is to bring business and education together in a positive working relationship through innovative leadership and career development programs.

Global Learning Experience: The Global Learning Experience program provides the opportunity to visit foreign lands, where participants see global business in action and meet corporate executives.

Koch Scholars: Expand your critical thinking skills and connect with from various academic programs, while participating in weekly meetings to discuss selected books, movies and podcasts.

Leaders for Continuous Improvement: The Huntsman LCI provides students with experience and skills needed to get career placement before or upon graduation.

Partners In Business: Partners In Business is a student-run, non-profit organization sponsored by the Jon M. Huntsman School of Business at Utah State University. The program holds a series of professional business conferences featuring topics on operational excellence, accounting and leadership. Students are encouraged to attend and network with industry leaders, faculty and gain insight to improve business practices.

Small Enterprise Education and Development (SEED): The SEED Program provides a hands-on, once-in-a-lifetime learning experience while simultaneously educating people in developing economies in new business creation and development skills.

Society for the Advancement of Ethical Leadership: This club brings practical, real-world, hands-on, ethics and leadership training to students. Members participate in the Ethical Leadership Book Club, Ethics Leadership Day, and Partners in Business Ethical Leadership Seminar.

Society for International Business and Economic Development: SIBED focuses on the strategic role businesses play in the development of people and the communities where they live. This club focuses on expanding awareness of international opportunities for academic and professional development, developing knowledge and understanding of current issues in international business and development, and helping students become advocates for corporate and humanitarian social responsibility.

Women in Business Association: As a new organization on the Utah State University Campus, Women in Business Association represent women making a difference in business. This club is focused toward making essential networking contacts, recruiting and mentoring future women in business, and learning vital skills for the business world.


Labs, Centers, Research

With the second oldest undergraduate research program in the nation, USU offers students a wide range of opportunities to gain hands-on research experience. The Undergraduate Research and Creative Opportunities program allows students to apply for grants and receive funding. USU’s Honors Program prepares students for excellent graduate programs by helping them build relationships with professors, participate in research projects, take smaller, more intensive classes, and develop leadership skills.

Advising

All new USU students participate in a New Student Orientation program, where they receive detailed information about major requirements, registering for classes, and other important advising information.

Annette Petersen
Office: BUS 309G
Phone: (435) 764-2272
Email: annette.petersen@usu.edu


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