JCOM 2300
Intro to Public Relations

Reading, Assignments and Documents:

Positioning framework template
Personal Positioning -- Good Example
Positioning 'You' -- Sample
Positioning Paper -- Sample
Examples of items for a portfolio in PR
Sample Press Release Template

Writing Objectives

Powerpoint Presentations and notes for Final:
Chapters 1 & 2

Ethics & the Potter Box

Investor Relations

Marketing-Consumer

Crisis Communication

Government Relations

Positioning Framework

Research

Evaluation

Media Relations

Employee Communication

Strategic Planning