© Damen, 2002

B. Words and Word Choices

"As critic Kenneth Burke noted, language does our thinking for us. Language choices not only reflect individual disposition but influence the course of policy as well. . . . Because the terms we use to describe the world determine the ways we see it, those who control the language control the argument, and those who control the argument are more likely to successfully translate belief into policy."
--Kathleen Hall Jamieson and Paul Waldman, 2003

The words chosen are central in the success of any writing. This section looks at how to employ the types of words that make your writing appear more professional and your opinions more compelling.

6. Phrasing

7. Repetition of Words

8. Noun Clusters

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