Logos and Wordmarks

These are the official Logos & Wordmarks for Utah State University.

Attention!! We detected a bug if you are using Internet Explorer to download one of the EPS files. For an unknown reason, IE saves the file with a different extension (.ps). Once the file has been saved on your computer, simply rename it with the right extension (.eps) and it will work properly.

Wordmark

This is the university's primary mark of identity. The Utah State University wordmark and the relationship of its elements are unique. Please use electronic files or camera-ready artwork supplied by the Public Relations & Marketing Office when reproducing the wordmark.

This wordmark refers to the institution's name and is designed in a distinct and individual style. Used consistently, it will promote immediate identification by the public, reflecting the spirit and traditions of Utah State University.

Colors

Only three colors are acceptable in connection with the university wordmark:

• Aggie Blue 100 % Pantone (PMS) 289
• Aggie Blue Pantone (PMS) 540 C is also available
• Black on Aggie Blue background
• White on Aggie Blue background

Area of Isolation

The new university style guide will strictly enforce how closely other words can appear in proximity to the university wordmark. As a general guide, please maintain the integrity of the Utah State University wordmark identity. This requires a certain amount of space around the wordmark be kept clear of competing visual elements. The clear space (all the way around the wordmark) is based on the height of the two stacked U's.

Wordmark proportion

Size of the wordmark can vary, but it does matter, proportionally speaking. The university wordmark must always be the dominant symbol in any graphic rendering. All offices, departments, units and schools of the university are subordinate to the university.

"Think" Campaign Word

Three years ago, Utah State University launched the "Think" campaign. The purpose is to communicate two messages: (1) the cerebral message playing off the university's reputation for academic quality as a research institution, (2) to "think" Utah State University as the school of choice. (Survey research indicates that while USU is a desirable choice, its distance from the Wasatch Front creates an out-of-sight out-of-mind mentality.) While initially used for recruitment purposes, the use of "think" has expanded university-wide. If used, this is the preferred font. Use of this word in close proximity of the university wordmark is also preferred. Again, the concept is to remind people to "think Utah State."

Aggie "A"

Use of the Aggie A is acceptable for both academic and athletic purposes. It is, however, only a secondary symbol. It should be used in conjunction with the university wordmark. While the "A" may be readily identifiable to those familiar with the university, there are several universities in the United States that also use the Aggie moniker. An "A" incorporating "Utah State" is currently in design and will be made available when completed.

Seal

The university seal is used primarily for formal uses in academic settings. It is generally a symbol reserved in connection with the Office of the President.

U-State

The U-State symbol, designed under direction of the athletic department, is reserved for athletic use only. It should not be used in connection with an academic department or program. To avoid confusion with the University of Utah's "U" symbol, and because of the generic nature of U-State (which could be confused with any state university), this mark should be used in conjunction with the name "Utah State" to differentiate it.

Big Blue Logo

The Big Blue logo, designed under direction of the athletic department, is reserved for athletic use only. It should not be used in connection with an academic department or program.

Old Main

Old Main tower is a university icon and a state of Utah landmark. As our signature building, it serves as an appropriate symbol. There are no restrictions for use of this structure. However, it is not intended to be used in place of the official university wordmark.

Letterhead/Envelopes/Business Cards

The new university style guide, due out summer of 2006, will deal at length with proper use of university letterhead, envelopes and business cards. Until then, requirements are restricted only to use of the wordmark, its location and its size.

Letterhead guideline

The official university wordmark must be placed in the upper left corner of the page. College, department and office names and address can be placed in proximity under the wordmark or in the upper right corner or along the bottom of the page.

Envelope guideline

The official university wordmark must be placed in the return address location.

Business card guideline

The official university wordmark must be placed in the upper left corner of the card. Competing logos are strongly discouraged.

Search