Affect and
Cognition
Theories of emotion
James-Lange -- emotional experiences
come from our perceptions of physiological reactions to events
Cannon-Bard -- stimuli
simultaneously elicit both physiological reactions and subjective
experiences
Schachter-Singer two-factor theory
-- when we experience physiological reactions we search for the
causes which will determine the label we attach to that arousal; what
external cues suggest we should be feeling
Many studies show that cognitive and situational
factors play a role in emotion -- supporting Shachter's
approach
Of the older theories, more evidence for Cannon-Bard approach
until recently
Sophisticated equipment indicates that different emotions have
different physiological patterns --- consistent with
James-Lange
Changing facial expressions sometimes produce changes in
emotion
Facial feedback hypothesis -- Facial
expressions may provide information that feeds back to brain to
influence our experiences of emotion
Several studies (Laird, 1984; McCanne & Anderson,
1987) show that enhancing or suppressing tension in certain
muscles associated with smiles or frowns affects participants'
emotional reactions to stimuli
Influence of affect on
cognition
There is considerable evidence of a mood-congruent judgment
effect
There is often a good match between our moods and our thoughts
and our judgments of other people
When interviewers are in a good mood, they tend to
assign higher ratings to job applicants (Baron, 1993)
Affect can have other effects on
cognition
Evidence that being in a happy mood can sometimes increase
creativity
Do positive and negative moods produce opposite effects on
cognition?
Insufficient evidence for firm answer, but despite
evidence of the mood congruent judgment effect there is growing
evidence that positive and negative moods do not always produce
opposite effects
Influence of cognition on
affect
Shachter's theory suggests that our feelings are sometimes
ambiguous so we look outward for clues to our emotions -- our
emotions are determine by the cognitive labels we select
Some schemas contain strong affective components. When activated
they will affect the way we feel about persons or
situations
Our thoughts can influence our reactions to
emotion-producing events
Expectancies can influence our reactions to new events and
stimuli
Affect infusion model
Forgas (1995) proposes that affect influences cognition through
two mechanisms
Affect tends to prime related cognitive
categories
Also, affective states may influence attention and encoding so
that we attend to and spend more effort processing mood congruent
information
Affect may serve as a heuristic cue, i.e., "affect as
information"
If asked how we feel about something in the social world,
we may use my current mood to answer question even if it is unrelated
to the stimulus
Priming mechanism influences social cognition when we
engage in substantive thought -- interpreting new information and
relate it to existing knowledge
Affect-as-information mechanism influences social cognition when
we think heuristically, i.e., when we try to apply as little
cognitive effort as necessary
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© Copyright 2004 Tamara J Ferguson (with many thanks and kudos to Heidi Eyre)
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