Challenging College Alcohol Abuse


Challenging College Alcohol Abuse is a media campaign that exposes USU students to the behavior norms (what is normal) of their peers regarding alcohol and other drugs. The media campaign is different to other campaigns in the sense that we focus on positive behaviors of students. This webpage will be updated frequently with new information, so keep checking in with us! Download USU norms.

Social Norming Ads

Social Norms 2005-2006:


83% of US do NOT need alcohol to have more fun70% of US believe that alcohol does NOT affect our ability to Break the Ice

93% of US have not missed a class due to alcohol use73% of US believe alcohol does NOT enhance social activity

95% of US have 4 or fewer drinks or don't drink at all


Social Norms 2004-2005


96.2% of USU students have chosen not to smoke in the past 30 days97% of USU students have not had trouble with authorities due to alcohol/drug abuse in the past year

The majority of USU students have three or less drinks per week or do not drink at all95.8% of USU students believe they are sexier without using alcohol

In the past two weeks, 93.8% of USU students chose to consume less than four drinks or no alcohol at all

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