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L.L.Bean Officials Promote Products and 'Bootmobile' at USU

Herald Journal Thursday, Mar. 01, 2018


Outside the Taggart Student Center on Thursday, Utah State University student Jackson Morgan decided to try his hand at a boot toss activity though he did not use just any boot. Morgan tossed several of L.L.Bean’s iconic duck boots to win a prize during the Maine-based clothing company’s Winter Fun Tour. ... L.L.Bean experiential marketing specialists Ben Sandy and Keith Smith said the company only makes stops for the tour in places where the company’s stores are located. Utah does not have an L.L.Bean store now, but since the company plans to open its first Utah brick-and-mortar store in Park City later this year, officials were able to make USU a stop on the Winter Fun Tour. ... Sandy and Smith hung out at the L.L.Bean booth on campus Thursday to talk with students. They also gave a seminar in Old Main about the company’s history and an overview of its product line. ... Chase Anderson, a development officer at USU, said he heard about L.L.Bean’s Winter Fun Tour and contacted company officials to see if they’d come to USU. Anderson said L.L. Bean’s appearance at USU coincides nicely with the school’s outdoor product design program.




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