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Utah State Officials Closely Police Use of Aggie Name and Trademarks

Herald Journal Saturday, Apr. 14, 2018

Sam Park, owner of Sushi Go, doesn’t have to look far to be reminded of his 6-year-old daughter when he is at work. ... Those drawings are scribbles of different sorts, but many of them include the words “Aggie Sushi,” the original name of Park’s business. ... The decision to change the name of his establishment did not initially come from Park — it came from Utah State University, which has the word “Aggie,” among others, trademarked. Sushi Go is just one example of entities throughout the community that contained or currently contain a USU trademark. ... Aggie Auto Sales and the soccer team Aggies FC are prominent examples of entities that have worked out agreements with USU to use words trademarked by the university. Other than Sushi Go, examples of businesses that used to use the USU trademark but stoppled include Alpine Flats (formerly “Aggie Flats”) and 900 Factory (formerly “Aggie Factory”), both off-campus student housing complexes. Tim Vitale, USU director of public relations and marketing, said it’s important the university makes clear that the words “Aggie” or the “Aggies,” at least in Utah, are affiliated with the university. “We’re the Utah State University Aggies so we trademark our brand ... and in this case, words or letters, of … the thing that represent us,” Vitale said. ... Vitale said while USU may be keeping an eye out for any trademarks being used innapropriately, the university is not trying to be “confrontational” with the community.

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