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"I'm an Aggie" Video Campaign Tells USU Stories

Cache Valley Daily Wednesday, Oct. 10, 2018


Utah State University’s new statewide advertising campaign positions the school as a high-impact brand with five 30-second video ads to communicate specific things Aggies are doing to make a difference. Jay Wright is the Student Marketing and Communication’s marketing director at USU. ... He said the concept was created about a year ago. ... “A group of us got together and decided we really needed to be a little more aggressive in telling Utah State’s story and all the wonderful things it accomplishes,” he continued. So far, the videos highlight growing plants in space, helping feed the world through genetic engineering, helping children hear through cochlear implants and speech therapy, making the world earthquake resistant, and helping the nation’s tallest dam recover from a near disaster.



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