Skip to main content

"I'm an Aggie" Video Campaign Tells USU Stories

Cache Valley Daily Wednesday, Oct. 10, 2018

Utah State University’s new statewide advertising campaign positions the school as a high-impact brand with five 30-second video ads to communicate specific things Aggies are doing to make a difference. Jay Wright is the Student Marketing and Communication’s marketing director at USU. ... He said the concept was created about a year ago. ... “A group of us got together and decided we really needed to be a little more aggressive in telling Utah State’s story and all the wonderful things it accomplishes,” he continued. So far, the videos highlight growing plants in space, helping feed the world through genetic engineering, helping children hear through cochlear implants and speech therapy, making the world earthquake resistant, and helping the nation’s tallest dam recover from a near disaster.

More In the News

All in the news


Utah State Today is available as a weekly e-mail update, with links to news, features, and events. Subscribers stay connected, whether on campus or off.

To receive Utah State Today every week, simply enter your e-mail address below.

Privacy Notice

Unsubscribe here.

Visit our social media hub

Visit our social media hub to see a snapshot of student life and find more USU social media accounts.

Learn more About USU