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USU Economist Uses Pop Culture to Teach Economics on YouTube

The Herald Journal Wednesday, Mar. 13, 2019

Skrulls and Wakanda might not be the first thing people think of when they hear “economics.” However, Utah State University assistant professor Craig Palsson is using pop culture and films like “Captain Marvel” and “Black Panther” to introduce new audiences to key economic concepts on YouTube. His channel is called Market Power, and every Thursday Palsson promises a new video highlighting the types of lessons he teaches in the classroom.“Students would come up to me and say they changed their major because of my class,” Palsson said. “I thought maybe I can reach more people on YouTube.” Palsson came to USU in August as an assistant professor to teach economic history in the Huntsman Business School. Now he teaches about 200 students and said that he enjoys getting people excited about economics. ... Palsson said there is a lot of growth in economics right now with companies like Amazon and Uber changing the marketplace. “Economics isn’t just about the stock market and the GOP,” Palsson said. “It’s all around us, including in pop culture.” ... “It gave me validation,” Palsson said, “that somebody is interested in what I wanted to do. I’ve seen many videos where I watch them and immediately want to take action. That’s the feeling I want my viewers to have.” ... “I love teaching, and I don’t ever want to separate from it,” Palsson said. “But just for fun, it would great to be one of those YouTubers who has millions of views on every video. I don’t think I have to get to there to be successful, though.”

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