Use these brand standards (previously referred to as the Visual Identity Program) to help the university become One Team, One Voice, One Utah State. Each section guides you through the details of creating consistent, effective marketing and communications materials that amplify the Aggie brand.
Editorial
Present a consistent, branded voice, tone, and style.
Endorsements, Sponsorships, and Co-Branding
Understand what a perceived endorsement is and how it affects the University.
Logos
How to best use our University's suite of logos.
MyUSU
Resources and information you need to successfully oversee content, messages, and engagement within the MyUSU portal.
Off-Campus Housing
Properly interact with the university brand to advertise your off-campus housing.
Photo
Tips and resources for consistent brand photography.
Signage
Understand how to create and get signage approved.
Social Media
Elevate your channels with best practices and strategies.
Stationery
Resources and examples to help you develop your stationery.
Sub Brands
Each department’s sub-brand visual identity guide and assets.
Trademark & Licensing
More on branded logos and marks and applying for use.
Video
Create quality video capturing Utah State’s brand essence.
Web
Build consistent branded web pages that optimize usability.