The Journalism and Communication
Department subscribes to the 12 prescribed standards set
by the Accrediting Council on Education in Journalism and
Mass Journalism and Communication (ACEJMC), the international
accrediting body in our discipline. The department is in
the pre-accreditation process with ACEJMC. In the interim,
the Department abides by both USU’s University Studies Objectives
for the “Citizen-Scholar,” and by ACEJMC’s standards, and
has set the following thresholds as part of the four-year
assessment process of its majors:
1. Pre-majors: Students interested in the Journalism
and Communication major may declare as Premajors during
their freshman and sophomore years, or as juniors when they
have completed the Pre-major Core. Pre-majors typically
must complete the USU University Studies requirements, plus
JCOM 1000 (Intro to Mass Journalism and Communication),
JCOM 1110 (Beginning Newswriting, which requires passage
of the department’s English & Grammar Usage Test for
admittance), and JCOM 2000 (Media Smarts) with a 2.50 or
better, before applying for major status in JCOM at the
end of their sophomore year. These courses provide a basic
grounding for majors, and for nonmajors represent one writing-intensive
and two breadth social science courses counting toward General
Education requirements. Students applying for major status
after completing 60 credits (including the pre-major JCOM
core) are counseled each semester by faculty advisors.
2. Majors: Once accepted into the department, JCOM
majors are assigned an advisor, and are required to meet
with that person each semester before pre-registration.
Students who do not meet with their advisors are blocked
from registration. Majors must elect one of three concentration
areas within the major: All majors take 15 hours of required
COM core coursework, and between 15 and 21 credits of JCOM
concentration requirements and electives (not to exceed
36 JCOM credits; 38 for broadcast majors). JCOM majors who
do not maintain a minimum 2.50 GPA, both overall and in
JCOM courses, may be dropped from the major after at least
one semester of assessment and counseling.
3. Course Assessment: Assessment of student performance
in each Journalism & Communication course serves as
basic evaluation of student ability and learning through
classroom participation, fulfillment of course requirements,
meetings with instructors, and evaluation by the instructor
both at the end of the semester and at various stages throughout
the instruction period (as appropriate to the course). Student
progress is assessed in regular feedback on assignments,
examination(s), one-on-one meetings with the instructor,
and faculty evaluation of the body of the student’s work
in each course segment. All JCOM faculty are evaluated by
students each semester, and by peers annually either as
part of the regular promotion and tenure process, or through
unannounced classroom assessment visits by the department
head. Written reports are made in all cases.
4. Student Feedback: Each semester, the department
head randomly selects up to 15 JCOM majors for impromptu
feedback on faculty and course offerings, usually during
weeks 12-14. At the end of the Spring semester, all JCOM
majors are invited to sign up for exit interviews with a
panel of faculty and students on their overall experience
at USU and in the department. The department cultivates
an open atmosphere that encourages student feedback on courses,
schedules, and instructors. All JCOM courses undergo formal
student evaluation at the end of each semester; many instructors
elect to collect student evaluations at midterm and make
course corrections accordingly.
5. Student Involvement: Members of the leadership
of the two student organizations in Journalism & Communication
— the Society of Professional Journalists (SPJ) Student
Chapter, and the Public Relations Student Society of America
(PRSSA) — are included in department faculty meetings as
appropriate, and are expected to provide feedback to the
department head.
6. External Evaluation and Feedback: In 1995, the
Department of Journalism & Communication created a National
Professional Advisory Council (NPAC) of USU alums and media
professionals to guide the program. The advisors meet at
least annually to assess the department and to make recommendations
in three areas: 1.) Strategic Planning; 2.) External Fund-raising;
and 3.) Curriculum and Student Training. There are 15 NPAC
members who serve a maximum of two three-year terms.
7. Accreditation: The Department of Journalism &
Communication at USU is not accredited by the principal
accrediting body in its field — the Accrediting Council
on Education in Journalism and Mass Journalism and Communication
(ACEJMC) — but in its 2005-2006 curriculum held as closely
as possible to the ACEJMC’s 12 standards. Journalism and
Mass Communication programs undergo a rigorous periodic
review from ACEJMC, which is charged with assessment and
recommendations regarding programs in the discipline.
8. Senior Seminar: A required class for seniors,
JCOM 4000 (Senior Seminar) draws seniors in all major concentrations
together for one hour per week to look back on their USU
and JCOM experience, to review and evaluate ongoing issues
in Journalism & Communication, to compile and refine
a portfolio of their work, and to prepare for the job-search
(including resume preparation and interview training). Career
counseling is part of the curriculum.
9. Senior Exit Interviews: Graduating seniors are
asked for their feedback on the program either in a series
of end-of-year lunchtime meetings with faculty or the department
head (the department provides lunch), or in open calls via
email to all CJOM majors. In recent years, we have had formal
feedback from approximately 10% of each graduating class
and additional numbers of JCOM major undergraduates. All
graduating seniors also receive survey forms on their USU
and JCOM experience by mail in June following their graduation.
Response rates have been in the 10-12% range.
|