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Q&A with Life Coach and USU Alumna Jody Moore


JodyLike so many working mothers, Jody Moore found herself struggling to balance motherhood with a full-time job. She grappled with an increasing sense of guilt, unable to devote enough time to both her family and her corporate career. Seeking to overcome these struggles and conquer personal goals, Jody ultimately turned to her passion for coaching. Thanks to extensive training with Brooke Castillo of The Life Coach School, she is now a Certified Life Coach and owner of Jody Moore Coaching.

The Spokane native earned a bachelor’s degree in communications from Utah State University and a master’s degree in adult education from the University of Phoenix, and now has 15 years of experience as a corporate trainer and leadership coach. Jody’s business, which she founded in 2014, serves women who aim to strengthen their mental well-being and feel progression, evolution, and satisfaction in their lives. A proud Aggie alumna, Moore is now a mother of four! We recently sat down with Jody to find out more about her coaching style, what drives her desire to help others, and how her experiences at Utah State shaped who she is today.

Why did you decide to become a coach?

I started my business seven years ago, after I did training and coaching in the corporate world for many years. That’s where I first learned some important tools and experienced the power of coaching people. I went through more extensive training after leaving that job, and I fell in love with it. That’s when I decided I wanted to help people with their mental and emotional health outside of a corporate setting.

I loved it so much. I was consistent about first putting out a blog, and then a podcast — and then things really took off. I think last year we made $3 million in our business, and we’re continuing to grow.

What kind of coaching do you specialize in?

When I first started the business, I had young kids and struggled with being a mom, so I really targeted women in that same situation. It's about relationships, confidence, being a parent, dealing with difficult in-laws, and all the things that come with family dynamics. I focus on aligning mental and emotional well-being

You mentioned this business started as a blog — ever consider publishing your writing?

I have a book coming out this summer. Each chapter is based on principles of faith and each principle is paired with one of the tools I use as a coach. I'm excited about that!

Where do you see your business going in the next few years?

I have a hard time wrapping my head around that. I really want to help people see the power of focusing on their emotions. I think we understand that working on our physical health is important — we don't wait until we're sick and in the doctor's office to think about going for a walk or eating healthy. We know we need to maintain and strengthen ourselves. My goal is to help people understand the same is true for mental and emotional health.

Coaching is like going to the gym for your brain, versus therapy which is more like going to the doctor when you're sick. Everybody understands they should have a dentist — similarly, you should have a coach to help keep your thoughts healthy and your head in the right space.

Any interest in expanding your focus to coaching for career development in the future?

We are getting ready to launch a coaching program specifically for entrepreneurs, because I do love coaching on business and want to spend more time in that space.

Is it tough balancing this growing business with being a parent?

It can be, yes. Even though my husband and I work from home, we have childcare that comes and helps with the kids. At one point, my husband and I were both working in the corporate world, and that was much harder! Having our own business allows us to choose our own schedule. We get to be the decision-makers in the end. It's much easier to balance things now.

Why did you choose Utah State?

In all honesty, I always thought I might go to BYU. Growing up in Spokane as a member of the church, my dad went to BYU, so that's what I pictured. But some friends of mine at the time had gone to Utah State and said they loved it. I just thought, I'll give it a try.

When I got to Logan (this is in '93 when I graduated high school), I just loved, loved, loved it so much. It's one of the stories I tell when I'm teaching people the idea that everything is orchestrated in our favor — I really do believe that. I really think I was always meant to go to Utah State. It was amazing for me. The best people, the best experience, the best education for me — I'm so glad I ended up where I did.

What's your favorite memory from your time at Utah State?

I remember going to aerobics classes in the fieldhouse. I loved going to exercise classes. They would bring in instructors and it was always packed full of girls, and I loved that.

I also stayed in Logan for a couple of summers, and I loved when the summer citizens would come in and live in the student housing and use the facilities. I remember thinking, “When I'm older, I'm going to do that. I'm going to come and live at Utah State.” It's such a great campus and great town and I love the feel of it. 

Is there a class you would retake, or one you wish you would've taken?

I ended up taking some political science classes — I don't know if Dr. Lyons is still there. It was a basic political science class I had to take to meet a general education requirement, but I loved it so much. In hindsight I realize that was because political science is a social science where you're learning about people, and I love learning about what motivates people and why they behave like they do. I just kept taking political science classes because I found it so fascinating. I took so many classes, I ended up with a minor. I was already majoring in communications but I loved those classes."

Did you have a favorite study spot?

I would go to the library. I had to sit in one of the little study cubicles because I'd get so easily distracted. I'm social and I wanted to hang out with everyone, so that's where I'd go when I really needed to focus myself. There was also a room called the fishbowl. Sometimes I liked to go there too, and maybe I would see somebody that I wanted to talk to — I loved the fishbowl."

Favorite Aggie Ice Cream flavor?

This is a very important question. I'm a chocolate girl — chocolate ice cream, chocolate anything. I go with chocolate. You can't go wrong.

Are you a True Aggie?

Oh yes, I am a True Aggie. In fact, this is kind of embarrassing to say, but my freshman year when we went to do True Aggie Night, there were two boys who were twins. So I kissed both of them to become a True Aggie. I think that makes me next-level True Aggie, right?

I don't know how I'll work that into this story.

If you can, do it.

Do you have a favorite quote?

My favorite quote comes from Eckhart Tolle. He says “Worry pretends to be necessary, but it never is.” I love that idea. It feels so important to worry but it's never necessary.

What do you wish you would've known in college that you learned later in life? Is there anything you'd tell current students to help them get to where you are?

I would say don't have any regrets. I'm glad I worked in corporate all those years, I learned so many things and developed personally through that experience. I don't think I would've been ready for this before. I think college feels like this important decision point where you have to choose a major and go out into the world and leave the nest. For me that was really terrifying actually, graduating from college. I was like, wait a second, what am I supposed to do now? I wasn't married or anything. I just felt lost.

Just remember that college is an amazing experience. You're going to meet people, you're going to learn, you're going to grow, but it's not like jumping out of the nest. It's one step, and then you'll figure out the next step, and the next. If you make the decisions that feel right in the moment, then life unfolds the way it's supposed to. I would've liked to understand better that I don't have to know at age 23 what the rest of my life is going to be like.

Have you coached young people who are in college or right out of college who have experienced that feeling?

I haven't coached a whole lot of young people, just because my marketing is more geared toward parents, but I do hear from those parents about what's going on with their kids. The pressure we put on ourselves at such a young age to figure things out, get into college, know where to go to college, what to major in, and what job to apply for — I think the amount of pressure is so unnecessary.

Society lays out this path for us, like you're going to go to K-12 and then college, and after college get married, if you're into that, then there's no path laid out. That's kind of frightening and kind of exciting at the same time. But think about it like this, now that you're done with what's been prescribed to you, the real fun begins. It's tough to see that in college.

I remember my senior year of college saying I'm going to the career center today. And I walked in and they're like, “Can we help you?” And I wanted to go “Yeah, I'd like a career please.” It takes getting out there — trying, failing, figuring out you don't like that, not getting the job you wanted — it just takes that journey to find your rhythm, and people shouldn't be afraid of that.