Brand Standards: Guides

Clubs and Student Organizations

If you are a student at Utah State University, these guidelines are for you. When ordering apparel, merchandise, or promotional items, or hosting a fundraiser, follow these guidelines to ensure your items comply with university policy.

Officially sponsored clubs and student organizations may produce and give away branded goods (such as T-shirts, uniforms, and swag) bearing the university logos and trademarks (marks) combined with the name of their organization or activity, for purposes of internal use by club or organization members. All club and student organization branded goods must follow the branded goods guidelines, must be preapproved by University Marketing & Communications, Trademark Licensing, and can only be produced by a licensed vendor. The following guidelines apply:


  • All graphics created must be specific to your organization or event. If a graphic is used, or created, university trademarks and logos cannot be incorporated into the graphic as this creates a logo.
  • All items must include the words: Club, Student Association, Sorority, Fraternity, Student Council, Student Group, Student Committee, Students, Students For..., Student Fellowships, Student Community, Greek Letters, Student Chapter, or similar defining terms. 
  • Images and/or logos of third-party sponsors are not allowed to appear on uniforms or apparel.
  • Prior to use, all club or organization designs must be submitted for review and approval by University Marketing & Communications, Trademark Licensing. Please submit artwork via the the artwork approval form.
  • The use of the University logos must adhere to brand standards. Official logos may not be modified in any way or combined with other logos or verbiage. The University logos must stand alone and have the proper area of isolation.
  • Clubs and organizations must remain in good standing in order to be eligible to use the university marks.

Branded Goods (merchandise/swag)

Spirit marks can be used on a wide range of products, uniforms, or merchandise to communicate and express school spirit.

The use of a formal logo on merchandise is always recommended; however, the marks below, may be used in lieu of the formal logos on products, uniforms, or merchandise.

Spirit marks cannot be paired or combined, with formal marks on products, uniforms, or merchandise. University marks cannot be used on red products, uniforms, or merchandise. For additional logo guidelines, please see logo application.

Block A

The block A mark provides a secondary informal option for referring to Utah State University, particularly in connection with the “Aggies” nickname. The block A mark can be used in statements or phrases as long as the proper area of isolation is used.

The mark cannot be modified and should only be reproduced in Aggie Blue, Fighting White, Gray, or Black. This mark should not be used on red products.

Block A Mark



Old Main Tower

The tower mark recognizes our heritage and stands as the landmark for our Logan campus. The tower mark cannot be modified. However, artist renditions can be used, as long as the general appearance of the tower is not altered.

The mark cannot be modified and should only be reproduced in Aggie Blue, Fighting White, Gray, or Black. This mark should not be used on red products.

Old Main Tower Mark

Artist Rendering of Old Main Tower

U State

The standalone U State is an informal option for referring to Utah State University. The U State mark is an official university identifier and can be used as a standalone mark when used in conjunction with official marks on official communications/marketing pieces. The U State can also be used as a standalone mark on merchandise and branded goods.

The mark
cannot be modified and should only be reproduced in Aggie Blue, Fighting White, Gray, or Black. This mark should not be used on red products.

 

U State Mark

Merchandise Only Marks

These marks provide an informal reference to Utah State and can only be used on merchandise goods (uniforms, swag, etc.). 

The mark
cannot be modified and should only be reproduced in Aggie Blue, Fighting White, Gray, or Black. This mark should not be used on red products.

Merchandise Only Marks

Branded Apparel Examples

T-Shirts (3 imprint locations)

These examples show t-shirts with three imprint areas that meet design guidelines. All designs include a university or unit signature. Appropriate registration marks will be added by your licensed vendor.

Student Merchandise 3 Locations

T-Shirts (2 imprint locations)

These examples show t-shirts with two imprint areas that meet design guidelines. All designs include a university or unit signature. When more than one unit needs to be represented, the multiple logo application will apply. Appropriate registration marks will be added by your licensed vendor.Student 2 Location Merchandise

How to Order Products

  1. Choose a licensed vendor.
  2. Work with the licensed vendor to select product(s) within your budget.
  3. Follow the apparel, merchandise, and promotional goods guidelines. Whether submitting a design to a licensed vendor or working with them to create the design, the guidelines must be followed.
  4. The licensed vendors will submit the artwork to our office via brand manager.
  5. Any changes needed to meet guidelines will be communicated to the vendor.

Sale of Apparel, Merchandise & Promotional Goods

Sale of branded goods by officially recognized clubs and student organizations must comply with the university trademark licensing policy. Clubs or organizations intending to sell merchandise that contains the university's name, trademarks, or likeness, must receive advance approval from University Marketing & Communications, Trademark Licensing as outlined in the trademark and licensing policy.

Clubs and organizations must comply with the applicable Student Affairs rules governing purchases. If a licensed vendor is not used, and/or brand standards are not followed the university reserves the right to not approve the order.

If the merchandise is to be sold (including for fundraising purposes), a 12% royalty will be added to the price of the branded goods. The licensed vendor is responsible for the royalty reporting obligations and payments on behalf of the club or organization. If the merchandise is not being sold, please contact the University Marketing & Communications, Trademark Licensing office for a royalty waiver.

If your club or organization would like to use an online store for order placement and sales, you must contact trademark.licensing@usu.edu to be assigned an appropriate vendor.

 

Club Sports

If you are a student participating in club sports at Utah State University, these guidelines are for you. When ordering uniforms, apparel, merchandise, or promotional items, or hosting a fundraiser, follow these guidelines to ensure your items comply with university policy. 

Apparel, Merchandise & Promotional Goods

Club sports teams may order/sell non-uniform merchandise and promotional items to raise money, encourage fan support, and for personal use. Orders must be purchased and sold though a licensed vendor. Only licensed vendors can legally reproduce university trademarks and logos (marks).

Clubs or organizations intending to sell merchandise that contains the university's name, trademarks, or likeness, must receive advance approval from University Marketing & Communications, Trademark Licensing as outlined in the trademark and licensing policy. The following guidelines apply. 

  • The design of each uniform must provide distinguishing characteristics from any uniform or jersey utilized by Utah State University’s sanctioned intercollegiate athletics teams.
    • The design must be specific to your team and the club name (Rugby Club) and/or club sport(s) must be added as a main focus on the club designs used. 
  • A university mark must be present all all uniform and merchandise goods.
  • Images and/or logos of third-party sponsors are not allowed to appear on uniforms or apparel. 
  • All club sport competitive uniform designs and color schemes must be submitted for review and approval by University Marketing & Communications via the artwork approval form.

Club sports must comply with the applicable Student Affairs rules governing purchases. If a licensed vendor is not used, the university reserves the right to not approve funding for the order.

If the merchandise is to be sold (including for fundraising purposes), a 12% royalty will be added to the price of the branded goods. The licensed vendor is responsible for the royalty reporting obligations and payments on behalf of the club or organization. If the merchandise is not being sold, please contact the University Marketing & Communications, Trademark Licensing office for a royalty waiver. 

If your club or organization would like to use an online store for order placement and sales, you must contact trademark.licensing@usu.edu to be assigned an appropriate vendor.

Uniform and Branded Apparel Examples

Uniforms

The examples below show club sport uniforms that meet trademark guidelines. All designs include a university or unit logo. Appropriate registration marks will be added by the licensed vendor.

Club Sport Uniforms

T-Shirts (2 imprint locations) and Team Gear

These examples show t-shirts with two imprint areas that meet logo guidelines. All designs include a university or unit logo. When more than one unit needs to be represented, use the consolidated logo application will apply. Appropriate registration marks will be added by the licensed vendor.

club sports team gear

Unregistered Student Clubs and Organizations

If you are involved in an unrecognized student club or organization, you will need to become an officially sponsored club by Student Affairs or your college to gain permission to use any of the university trademarks, logos, or wordmarks.

Artwork Approval

All print pieces, branded goods, and other items bearing any of Utah State University’s logos or trademarks must be pre-approved by University Marketing & Communications, Trademark Licensing per university policy 510.

Please note that branded goods (hyperlink to branded goods section) (such as t-shirts, sweatshirts, mugs, uniforms, and other similar items that are produced with Utah State University’s name and/or trademarks) are considered licensable and are subject to the University’s Trademark Licensing Policies & Procedures and must be produced by a licensed vendor.

Please submit your artwork for approval via the Service Now Artwork Approval Request