Brand Standards: Guides

Faculty, Staff & University Organizations

Official university departments, divisions, faculty & staff are permitted to use logos or trademarks (marks) on various marketing materials, including branded goods, provided such use reflects positively on the university and the mark(s) are used accurately.

Branded Goods (merchandise/swag/uniforms)

Spirt marks can be used on a wide range of products, uniforms, or merchandise to communicate and express school spirit.

The use of a formal logo on merchandise is always recommended; however, the marks below, may be used in lieu of the formal logos on products, uniforms, or merchandise.

Spirit marks cannot be paired or combined, with formal marks on products, uniforms, or merchandise. University marks cannot be used on red products, uniforms, or merchandise.

 

U State

The standalone U State is an informal option for referring to Utah State University. The U State mark is an official university identifier and can be used as a standalone mark when used in conjunction with official marks on official communications/marketing pieces. The U State can also be used as a standalone mark on merchandise and branded goods.

The mark cannot be modified and should only be reproduced in Aggie Blue, Fighting White, Gray, or Black. This mark should not be used on red products. To create consistency with our logo suite if text is placed to the right side of the U State, the spacing must be twice the width of the standard area of isolation.

 

U State Mark

Merchandise Only Marks

These marks provide an informal referance to Utah State and can only be used on merchandise goods (uniforms, swag, etc.). 

The mark
cannot be modified and should only be reproduced in Aggie Blue, Fighting White, Gray, or Black. This mark should not be used on red products.

Merchandise Only Marks

Branded Apparel Examples

T-Shirts (3 imprint locations)

The examples below show t-shirts with three imprint areas that follow the logo guidelines. All designs include a university or unit logo. Appropriate registration marks will be added by the licensed vendor.


Three imprint example

T-Shirts (2 imprint locations)

The examples below show t-shirts with two imprint areas that meet logo guidelines. All designs include a university or unit logo. When more than one unit needs to be represented, use the consolidated logo application will apply. Appropriate registration marks will be added by the licensed vendor. 


Two imprint example

Polos

The examples below show polos that meet logo guidelines. We strongly encourage all designs to include a college or administrative unit logo or wordmark to properly represent your university college or unit. 


Polo example

Branded Apparel Examples

Small Imprint Items

Small imprint items include pens, pencils, flash drives, sunglasses, stress balls, webcam covers, stickers, etc. We strongly encourage these items to bear a college or administrative unit logo or wordmark. If the product imprint space is 2” x 2” or smaller, often the full logo or wordmark will not fit or reproduce well and often does not meet the licensees minimum size requirement. We do allow exceptions to be made on small imprint items. Please work with University Marketing & Communications, Trademark Licensing on these exceptions. We can help create products that maintain the integrity of our brand identity and ensure the product will imprint well. 
Small imprint example

Popular Products

These examples show several popular items (notebooks, padfolios, bags, awards, water bottles, pendants/banners, mugs, and stickers) with imprint designs that meet guidelines. All designs include a college or administrative unit logo or wordmark (mark). Appropriate registration marks will be added by the licensed vendor. 
Popular Items image example

How to Order Products

  1. Choose a licensed vendor.
  2. Work with the licensed vendor to select product(s) within your budget. 
  3. Follow the apparel, merchandise, and promotional goods guidelines. Whether submitting a design to a licensed vendor or working with them to create the design, the logo guidelines must be followed. 
  4. The licensed vendors will submit the artwork to the University Marketing & Communications, Trademark Licensing office via brand manager. 
  5. Any changes needed to meet guidelines will be communicated to the vendor. 
If a university college or administrative unit needs assistance with design for promotional products, please contact University Marketing & Communications, Trademark licensing.

Sale of Apparel, Merchandise & Promotional Goods

Sale of branded goods by faculty and staff must comply with the university trademark licensing policy and university procurement rules and procedures.

University organizations, faculty, and staff intending to sell merchandise that contains the university's name, trademarks, or likeness, must receive advance approval from University Marketing & Communications, Trademark Licensing as outlined in the trademark and licensing policy.

If the merchandise is to be sold (including for fundraising purposes), a 12% royalty will be added to the price of the branded goods. The licensed vendor is responsible for the royalty reporting obligations and payments on behalf of the club or organization. If the merchandise is not being sold, please contact the University Marketing & Communications, Trademark Licensing office for a royalty waiver.

If your university organization would like to use an online store for order placement and sales, you must contact trademark.licensing@usu.edu to be assigned an appropriate vendor.  

Artwork Approval

All print pieces, branded goods, and other items bearing any of Utah State University’s logos or trademarks must be pre-approved by University Marketing & Communications, Trademark Licensing per university policy 510.

Please note that branded goods (such as t-shirts, sweatshirts, mugs, uniforms, and other similar items that are produced with Utah State University’s name and/or trademarks) are considered licensable and are subject to the University’s Trademark Licensing Policies & Procedures and must be produced by a licensed vendor.

Please submit your artwork for approval via the Service Now Artwork Approval Request