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Sports Management: MSM

Sports Management

The Sports Management program is a professional degree offered fully online, focusing on administration and management within the sports industry. The curriculum is designed and strives to provide students with a comprehensive and well-rounded degree that will include content in the areas of finance, marketing, legal issues, event and facility management, sociology, ethics and leadership as they apply to sport. This coursework helps future sport leaders apply advanced concepts of organization and planning in the sport setting. The program provides unique opportunity of working directly in the sports industry through significant hands on and internship type experiences.

With a degree in sports management, students may pursue the following careers:

  • Athletic Director
  • Sports Facilities Manager
  • Sport Sales and Promotions
  • Public Relations Manager
  • Sport Marketing Director
  • Operations Manager
  • Sport Event Manager
  • Sports Agent

Admission Requirements

Applicants are accepted from a variety of undergraduate backgrounds, but applicants are expected to have completed an undergraduate degree in good standing.

Application Requirements:

  • Complete the online application
  • Pay the $55 application fee
  • Have a 3.0 or higher GPA on your last 60 semester or 90 quarter credits
  • Provide transcripts of all college/university credits
  • Provide three contacts for letters of recommendation
  • Include a statement of purpose in your online application

International students have additional admissions requirements.

Admission Deadlines

The program has more of a rolling admission, meaning the department will continue to consider and accept applications until the program is full. The time it takes to process an application is primarily dependent on the speed with which the School of Graduate Studies receives letters of recommendation, transcripts, and test scores. For most students, this process may take six to eight weeks. Applicants should plan accordingly. For this reason the department has the following soft deadlines in place for applications:

  • Fall semester - July 1
  • Spring semester - December 1

Program Requirements

Students must complete 26 credits of course work and 6 credits of professional internship.

The established curriculum is structured to meet both the professional and accreditation standards of the program. However, faculty advisors will work with each student to develop a program of study that is most appropriate for the student's background.

An important part of the Sports Management program will be the practicum experiences and projects. This will provide professional experience and experiential learning for the student. The practicum and projects will take place after the students work with their faculty advisor to pick an appropriate practicum experience of Sports Management significance. Practicums will normally take place within the sports industry including, but not limited to, professional sports franchises, collegiate athletics, and sport national governing organizations. A written proposal containing a justification, proposed learning objectives, and proposed location of the practicum will be submitted and approved by the students supervisory committee before beginning. The student and their faculty advisor will work collaboratively to secure a quality practicum location. At the end of the practicum, the student will write a report and present on their practicum experience.

Master's Degree Plan Option(s)

Students can receive the MEd by pursuing the following option:

  • The Plan C is comprised of coursework, an internship, and a creative project (see Program Requirements below). It does not involve a thesis, but the project and internship require successful committee approval.

Financial Assistance

The department awards graduate assistantships each year for qualified graduate students to teach in the KHS physical activity program, selected undergraduate academic courses and laboratory sections, and work with faculty with ongoing research projects. The number of graduate assistant positions available are determined by the needs of the department, typically the department awards 15-20 assistantships. Most assistantships are awarded in the spring semester for the upcoming school year, with preference given to students who are able to fill the responsibilities for the whole year. Applicants are evaluated based on previous academic success, experience and/or ability to teach a variety of activity classes and/or research potential or background in the KHS discipline.

A variety of additional funding opportunities are available, including fellowships, scholarships, tuition awards, and travel support. Additionally, students may be eligible for subsidized health insurance through qualifying assistantships.

View profiles of program faculty members on the department website.