PhD student Rodrigo Ferreira is holding a contest in Santa Teresa, Brazil to get local citizens, particularly school children, to vote on a name for a new frog species he identified as part of his dissertation. It's a great way to involve environmental education into his work.
As this type of event was organized for the first time in Brazil, it got interest from the state and national media. It was published on a state newspaper: (http://gazetaonline.globo.com/_conteudo/2013/11/noticias/cidades/gazeta_online_norte/1470056-eleicao-para-escolher-nome-de-nova-especie-de-sapo-encontrada-em-santa-teresa.html)
It was advertised by a local website
Also by the county administration
Participants of this Project (biologists Cassio Zocca and Fernanda Lirio) were interviewed by the state TV midia