By Kat Webb, University Marketing & Communications | April 21, 2022

Two students talking outside

Personalized Video Improves Awareness of Funding and Programs For New Students

In April, incoming students began receiving personalized financial aid videos highlighting the financial aid they were offered, including scholarships, loans and grants, as well as information on their proposed majors, academics and student life at Utah State University.

“Incoming students want to know what to expect at the institution,” said Craig Whyte, the executive director of the Student Financial Success department. “Delivering customized information to their phones is perhaps the most efficient way for a student to understand their costs and the resources available to help them pay for their education at USU.”

These videos are available for up to 13,000 incoming first-time and transfer students who have submitted a FAFSA, thanks to the collaboration between the Admissions office and the Student Financial Support department.

It’s also a way for USU to increase communication and transparency on the costs of attending, said Katie Jo North, executive director of new student enrollment.

“Costs can vary, and it can be difficult to put together multiple scholarship and financial aid offers and compare that to what the student still needs to pay,” she said. “This puts the whole puzzle together and makes it easy to understand for the student.”

The videos will continue through the end of May.



Craig Whyte
Executive Director
Student Financial Success Department