USU is $2,500 Finalist for Operation Hat Trick 2018 Excellence in Service
Monday, May. 14, 2018
Operation Hat Trick (OHT), a non-profit organization dedicated to supporting wounded U.S. combat veterans, has recognized Utah State University’s outstanding efforts in aiding the recovery of wounded U.S. combat service members and veterans by naming the school a finalist for its 2018 Excellence in Service Award. In recognition of the school’s impact, OHT will make a $2,500 donation on the school’s behalf to the Cache Valley Veteran’s Association www.cachevalleyveterans.org.
Operation Hat Trick Founder and President Dot Sheehan presented the Excellence in Service Awards May 9 in San Diego, California.
Utah State University was one of five finalists honored by OHT. Others finalists are The University of San Diego, The University of Nebraska, The University of Minnesota and Clemson University. Each school is donating its OHT cash award to special veterans’ focused causes. The winning schools were chosen based on their efforts to fully integrate OHT on their campuses through a presence in their bookstores and other retail outlets; promoting veterans’ causes through their social media properties and advertising campaigns; and generating additional revenue that will be used to support the recovery of wounded service members and veterans.
Utah State University’s fund raising efforts leveraged the “Salute to Service” military game to promote OHT and support the significant number of veterans in the Cache Valley area. The campaign included creation of a Utah State OHT video, promotion via social channels and on the video board during games. USU partnered with local retailer Locker 42 to sell co-branded USU and OHT gear. Video of USU Head Football Coach Matt Wells urged fans to support veterans by buying merchandise.
“Utah State University is honored to be part of the Operation Hat Trick family,” said Heidi Adams, trademark licensing director at Utah State University. “We understand the sacrifices the military makes on a daily basis to keep us safe and free. We are proud to join OHT in making a difference in the lives of wounded and recovering service members and veterans and help fill some critical gaps in care.”
A portion of each sale of OHT branded merchandise is donated to select organizations that support the recovery of wounded service members and veterans. Through the sale of branded merchandise and member donations, Operation Hat Trick donations have helped dozens of organizations that provide direct services and support to wounded service members and veterans. These include: Project Sanctuary, The Yellow Ribbon Fund, Easter Seals/Veterans Count, the Navy SEAL Foundation Semper Fi Fund, the Warrior Bonfire Project, Liberty House, Ironstone Farm, Mac-v Veterans Alliance, Homes for Our Troops, and Walter Reed National Military Medical Center, the Idaho Veterans Garden, Finally Home and others
“We’re very proud of Utah State University for its commitment to making a difference for wounded and recovering warriors and for promoting OHT on campus, at retail, in the community and through its marketing, public relations, social media and advertising initiatives,” said Sheehan. “Together we are making each veteran’s life as good as it can be.”
About Operation Hat Trick
OHT generates awareness, support and funding for the recovery of America’s wounded service members and veterans. OHT pursues these goals through the sale of OHT branded merchandise, proceeds of which are distributed to selected organizations supporting the OHT mission. The non-profit organization has partnered with hundreds of sports teams, including more than 350 universities and colleges, 130 high schools, 21 National Hockey League teams, 15 NBA teams, 165 high schools, more than 70 Minor League Baseball teams and more than 80 companies.
About IMG College Licensing
IMG College Licensing (IMGCL), the trademark licensing affiliate company of IMG College, has been the leader in connecting passionate college fans to their favorite college brands for more than three decades. IMG College Licensing represents nearly 200 of the nation’s top colleges, universities, bowl games, athletic conferences, the Heisman Trophy and the NCAA, and those collegiate partners entrust IMG College Licensing to protect, promote and grow their brands. For more information, please visit www.img.com.
About ’47 Brand
’47 is the exclusive headwear and semi exclusive apparel partner of Operation Hat Trick. For more information, to give online or to purchase OHT apparel and merchandise, visit www.operationhattrick.org.