The Digital Strategy and Analytics team leads web, social media and paid digital initiatives for University Marketing and Communications (UMAC).
The team oversees the university's top-level pages including usu.edu, defines the web visual identity and develops USU’s official web templates. Additional this team is responsible for the management of USU’s official social media accounts. We provide digital strategy, execute digital advertising, manage analytics, SEO and SEM, develop web sites and apps, and create social media campaigns and content. The team also collaborates with Strategic Communications for crisis communications and public/media relations efforts and Strategic Marketing for marketing campaigns.