DEFINING, STRENGTHENING, AND AMPLIFYING
THE USU BRAND
University Marketing & Communications leads a systemwide culture of collaboration to articulate USU's strengths and opportunities. We tell the USU story, elevate its reputation, and highlight the university's impact through a unified voice.
OUR
IMPACT
UMAC by the Numbers
The University Marketing & Communications department creates impact by telling and sharing the USU story.
2.5 million
impressions
33+ thousand
subscribers
25 buildings
and counting
200+ thousand
subscribers
16.1 million
impressions
17 million
sessions
BRAND
IN ACTION
From billboards to social media, our creative tactics bring the USU brand to life. This section showcases the many ways we express and elevate the USU brand. More than a logo or tagline, the USU brand represents our distinctive place in the world, shapes public perception, and supports the university’s mission of learning, discovery, and engagement.
Small Moments, Big Impact Campaign
Making a connection to campus.
Operation Hat Trick Brand Awareness
USU ranked third in 2026 among all universities for its Operation Hat Trick brand awareness efforts.
Brick by Brick Event
Community members celebrate USU culture and the Aggie spirit through brick building.
BRAND
CENTRAL
One Team, One Voice, One Utah State
Access resources to ensure consistency and amplify the Aggie brand across all communications.
FOR THE
MEDIA
Members of the strategic communications team are available to members of the media and can assist with press inquiries.
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OUR
EXPERTISE
UMACers use their specialized skills to showcase the Utah State Aggie impact.
