The Brand Activation Team brings the Utah State University brand to life through sponsored events, retail activations, and immersive brand experiences. By creating meaningful touchpoints across Utah and throughout the United States, we share the Aggie spirit, build awareness of USU, and strengthen connections within the Aggie community—wherever they may be.
BRAND ACTIVATION
PROMOTIONS
March Madness Gear
Whether you want an official replica jersey, a classic support t-shirt, or a unique nod to USU's Mountain West Conference win, we've got you covered.
Jersey Drop
Support the Aggie Men's Basketball as they fight for the title at the Thomas & Mack Center in Las Vegas. Get your gear!
Salute to Service
This annual promotion recognizes the dedication and sacrifice of military service members, veterans, and their families—an integral part of the Aggie community.
SPONSORED
EVENTS & PROMOTIONS
The Brand Activation Team partners with departments and organizations to ensure every activation reflects the Aggie spirit and aligns with the Utah State University brand—creating a unified, impactful experience for every audience.
Let’s Collaborate
Contact the Brand Activation Team