La Verkin Wellbeing Survey Findings 2024
By Dr. Courtney Flint and Team

Contact Information
Dr. Courtney Flint
courtney.flint@usu.edu
435-797-8635
Summary
La Verkin is one of 51 cities participating in the Utah Wellbeing Survey Project in 2024. This project is designed to assess the wellbeing and local perspectives of city residents and to provide information to city leaders to inform general planning processes. Additional analysis is underway and this report may be updated over time.
We are grateful to all those who took the survey and to our city partners who helped to make this possible. We are grateful to a number of entities for funding: the Utah League of Cities and Towns, USU Extension, USU’s Institute for Land Water and Air, the Wasatch Front Regional Council, Utah Department of Transportation, the Utah Agricultural Experiment Station, and the cities of Alpine, Cedar Hills, Draper, Millcreek, Nephi, North Salt Lake, Ogden, Orem, Pleasant Grove, Providence, Springdale, Tremonton, West Bountiful, and West Valley City.
This report describes findings from the 2024 La Verkin survey and comparative information with other project cities. In March and April 2024, La Verkin City advertised the survey for residents largely through newsletters and social media. All city residents age 18+ were encouraged to take the online Qualtrics survey.
How many people responded?
- 131 viable surveys were recorded in this 2024 survey effort.
- The La Verkin 2021 survey had 150 responses and the La Verkin 2020 survey had 95 responses.
- The adult population of La Verkin was estimated at 3,127, based on the American Community Survey by the U.S. Census. The 131 survey responses in 2024 represent 4.2% of the adult population and have a conservative margin of error of 8.38%.
Survey Respondent Characteristics
| Resident Statistics | |
|---|---|
| Full Time Residents of La Verkin | 95.4% |
| Part Time Residents of La Verkin | 4.6% |
| Length of Residency — Range | 0.5-65 years |
| Length of Residency — Average | 18.4 years |
| Length of Residency — Median | 12 years |
| Length of Residency 5 Years or less | 27.5% |
Demographic characteristics of the survey respondents were compared below with U.S. Census information from the 2018-2022 American Community Survey. In the graph below, gray bars indicate differences between the American Community Survey estimates and the Utah Wellbeing Project surveys. The wider the gray bars, the larger the differences. Also note that estimates for religious affiliation, adult non-conforming or non-binary gender, disability, and chronic conditions are unavailable from the census data. There can also be a variable margin of error in the American Community Survey estimates, and caution should be used when comparing estimates. Not all respondents provided demographic information. As the graph shows, 2024 survey respondents were not fully representative of La Verkin. People who have an income $100,000 to $149,999, are married, and own their homes were overrepresented while those who are age 18-29 and are renters were underrepresented.

Overall Personal Wellbeing and Overall Wellbeing in La Verkin
Survey participants were asked about their overall personal wellbeing and overall community wellbeing in La Verkin. These wellbeing indicators were both measured on a 5-point scale from poor (1) to excellent (5). The average personal wellbeing score in La Verkin was 4.13 with 84% of respondents indicating their wellbeing at a 4 or 5 on the 5-point scale. The average score for community wellbeing in La Verkin was 3.57 with 56% of respondents indicating community wellbeing at a 4 or 5 on the 5-point scale.


When comparing survey data from La Verkin over the years as shown in the information below, we can see that the average personal wellbeing score declined between 2020 and 2021, and improved between 2021 and 2024. The average community wellbeing score declined in 2021 and again in 2024. Note that the number of respondents differed between years, there is no tracking of individuals from one year to the next, and the low end of the scale was "Poor" in 2024 but "Very Poor" in prior years which may account for differences in scores over time.

Comparing Wellbeing Across Utah Cities
The Utah League of Cities and Towns clusters cities and towns into five different categories based on size and growth rates. We utilize these clusters in our analysis. La Verkin is classified as a Rapid Growth City. Some cities may fit within more than one cluster.
Within the Rapid Growth city cluster, La Verkin was above the average overall personal wellbeing score and close to the average overall community wellbeing score.


Wellbeing Domains in La Verkin
According to national and international entities that track wellbeing, there are a number of common dimensions or domains of wellbeing. Survey respondents rated twelve domains on a 5-point scale from poor to excellent. They were also asked to indicate the importance of each domain to their overall personal wellbeing on a 5-point scale from not at all important to very important. The highest rated wellbeing domains for respondents in La Verkin were Mental Health (76%), Family Life (75%), and Connection with Nature (74%). The most important wellbeing domains were Safety and Security (97%), Family Life (94%), Mental Health (93%), Physical Health (93%), and Living Standards (92%).

Wellbeing Matrix for La Verkin
The graph below illustrates the relationship between the average rating and the average importance of wellbeing domains for survey respondents from La Verkin. Family Life, Leisure Time, Living Standards, Mental Health, Physical Health, and Safety and Security were highly important and rated above average among the domains. Local Environmental Quality fell in the “red zone” of higher importance and lower ratings.

Wellbeing Domains Over Time in La Verkin
The graphs below show how the domains were rated over the years by La Verkin residents. The number of respondents changed over time. Note that the two domains Family Life and Transportation were new categories in the 2024 survey and were not measured in previous years. Most of the domains increased in average ratings from 2021 to 2024, except for Education which decreased. Connection with Nature was consistently among the top rated domains, while Cultural Opportunities was among the lowest for each survey year.

Community Connection in La Verkin
Survey participants were asked about how connected they feel to La Verkin on a 5-point scale from not at all (1) to a great deal (5), and the average score of all respondents was 3.18.

When comparing survey data from La Verkin over the years as shown in the information below, we can see that the average community connection score remained nearly the same between 2020 and 2021, and improved between 2021 and 2024.

A positive relationship was found between individuals’ community connection and overall personal wellbeing, and to some extent between community connection and mental health.


The graph below shows how Wellbeing Project cities and towns compare on feelings of community connection based on the percentage of respondents who answered 4 or a 5 on a 5-point scale from “not at all” to “a great deal” connected to their city or town. La Verkin ranked 25 out of the 51 cities that participated.

Participation in Recreation and Nature-Related Activities
Respondents were asked to indicate whether or not they participated in various activities in the last 12 months. The most popular activities were walking or biking in your neighborhood or city (90%), gardening at home (80%), and using trails in or near your city (80%).

Participating in city recreation programs was significantly related to higher ratings of personal wellbeing.
None of the recreation activities above were significantly related to higher ratings of community wellbeing.
Participating in city recreation programs and motorized recreation on public lands or waters in Utah were significantly related to higher ratings of community connection.
Perspectives on Population Growth and Economic Development
Respondents in La Verkin were split between opinions that population growth was too fast (47%) and just right (39%). For the pace of economic development, respondents were split between opinions that it was just right (33%), too slow (28%), and too fast (28%).


The graphs below show how perceptions of population growth and economic development in La Verkin have varied across recent years of Wellbeing Surveys. Perceptions for both the rate of population growth and the pace of economic development stayed fairly consistent from 2021 to 2024.


The graphs below show perceptions of population growth and economic development for La Verkin compared to other participating cities and towns in the Rural cluster.


The graph below illustrates how many respondents perceived the pace of economic development as too slow, just right, too fast, or had no opinion, with additional breakdowns for the number of respondents who provided comments.

The 28% of respondents who rated the pace of economic growth as “too slow” were further asked what aspects of the local economy they would like to see more of in La Verkin. The majority of comments express desires for more retail and business, particularly restaurants, and for more opportunities locally for employment. There were some comments about housing, affordability as well as concerns about local planning and governance.
Additionally, the 28% of respondents who rated the pace of economic growth as “too fast” were further asked what aspects of the local economy they feel are growing too quickly in La Verkin. The majority of comments expressed concern about too many hotels, RV parks, and lodging for tourism. There were also concerns about the change in the town character, affordability issues, planning and governance, and available resources.
Transportation in La Verkin
Respondents were asked to indicate all of their primary modes of transportation on a regular basis in La Verkin. The most popular modes of transportation were personal car (100%) and walking (30%).

Respondents were asked to indicate the most common barriers to transportation in La Verkin. The most problematic barriers were Cost (48%) and Travel time (38%).

Respondents were asked to indicate the importance of a set of possible transportation developments in La Verkin. The most important development to respondents were Improving road surfaces (79%), Enhancing safety (71%), and Improving walkability (56%).

Respondents were asked to indicate how frequently various activities take them out of La Verkin to another city or town. The most commonly indicated reasons for traveling to another city or town at least sometimes or once a month were Groceries (95%), Eating Out (92%), and Friends and Family (89%).

Concerns in La Verkin
Survey respondents indicated the degree to which a number of possible local issues were a concern as they look to the future of La Verkin. Water Supply (84%), Opportunities for Youth (76%), Public Safety (75%), and Traffic (74%) were the top concerns. Since 2021, moderate or major concern about shopping opportunities (+14%) notably increased, while concern about substance misuse (-19%) and social and emotional support (-10%) notably decreased.

Open Comments
All open comments collected in the survey were shared with city leaders. General observations and themes are shared here.
What Respondents Value Most in La Verkin
Survey respondents were asked to comment on what they value most about La Verkin. The most common words and phrases from all city comments are included in the word cloud below. It is possible that negative or unrelated words may appear since these words have been taken out of context, and they may not indicate the respondent’s intended meaning. Many comments mentioned appreciation for the small-town atmosphere present as well as the amiable neighbors and the connected feeling of the community. A significant number of comments also recognized the peace and quiet in the La Verkin as a positive trait.

Local Environmental Quality in La Verkin
The 42% of respondents who rated the Local Environmental Quality domain as 1, 2, or 3 (Poor, Fair, or Moderate) were further asked if there are specific aspects of local environmental quality that they feel are problematic. There were a number of pressing issues expressed regarding local environmental quality in La Verkin. Smell and dust were particularly salient points regarding air quality. Trash and cleanliness problems, the junkyard in town, and rundown properties were also mentioned frequently. Another concern was the loss of green space to vacation rentals and water quality and scarcity were notable in the comments.
Improving Wellbeing in La Verkin
Survey respondents were asked if there is anything that could be done to improve wellbeing in La Verkin. Concerns centered around the lack of restaurant and retail options in the town. Many viewed the current restaurants to be unhealthy as well. Several comments discussed the need for city codes to be enforced, specifically related to the town’s cleanliness. The need for road/sidewalk improvement was also a common theme. Many comments also expressed frustration about the junk or trash around the town.
Additional Comments
Respondents were also asked if they had any additional comments on wellbeing in La Verkin. Many comments expressed positive attitudes towards the town as a whole. Some restated the need for road upkeep and town cleanliness to improve. Some expressed concerns about the possibility of the town losing some of its small-town appeal.