Bluff Wellbeing Survey Findings 2026
By Dr. Courtney Flint, Nicolas Holden, and Team

Contact Information
Dr. Courtney Flint
courtney.flint@usu.edu
435-797-8635
Summary
Bluff is one of 57 cities and towns participating in the Utah Wellbeing Survey Project in 2026. This project is designed to assess the wellbeing and local perspectives of town residents and to provide information to town leaders to inform general planning processes. Additional analysis is underway, and this report may be updated over time.
We are grateful to all those who took the survey and to our city partners who helped make this possible. A special thank you goes to the Utah League of Cities and Towns and the following cities for funding this project: Cedar City, Delta, Heber, La Verkin, South Weber, Vernal, West Bountiful, and West Valley City. We also acknowledge support from the Institute for Disability Research, Policy & Practice (IDRPP).
This report describes findings from the 2026 Bluff survey and comparative information with other project cities and towns. In March 2026, Bluff Town advertised the survey for residents. All town residents age 18+ were encouraged to take the online Qualtrics survey. Cities and towns generally advertised the survey through newsletters, social media, emails, or other various efforts.
How many people responded?
- 54 viable surveys were recorded in this 2026 survey effort.
- The Bluff 2024 survey had 65 responses and the Bluff 2022 survey had 83 responses.
- The adult population of Bluff was estimated at 216, based on the American Community Survey by the U.S. Census. The 54 survey responses in 2026 represent 25.0% of the adult population and have a conservative margin of error of 11.58%. Due to the low number of respondents and the high conservative margin of error, caution should be used when interpreting these survey results.
Survey Respondent Characteristics
| Resident Statistics | Value |
|---|---|
| Full Time Residents of Bluff | 83.3% |
| Part Time Residents of Bluff | 16.7% |
| Length of Residency — Range | 1-52 years |
| Length of Residency — Average | 18.8 years |
| Length of Residency — Median | 16.5 years |
| Length of Residency 5 Years or less | 13.0% |
Demographic characteristics of the survey respondents were compared below with U.S. Census information from the 2020-2024 American Community Survey. In the graph below, gray bars indicate differences between the American Community Survey estimates and the Utah Wellbeing Project surveys. The wider the gray bars, the larger the differences. Also note that estimates for religious affiliation, adult non-conforming or non-binary gender, disability, and chronic conditions are unavailable from the census data. There can also be a variable margin of error in the American Community Survey estimates, and caution should be used when comparing estimates. Not all respondents provided demographic information. As the graph shows, 2026 survey respondents were not fully representative of Bluff. People who are age 70 or over or have at least a 4-year college degree were overrepresented, while those who are age 60-69 or do not have a college degree were underrepresented.

Overall Personal Wellbeing and Overall Wellbeing in Bluff
Survey participants were asked about their overall personal wellbeing and overall community wellbeing in Bluff. These wellbeing indicators were both measured on a 5-point scale from poor (1) to excellent (5). The average personal wellbeing score in Bluff was 3.98 with 80% of respondents indicating their wellbeing at a 4 or 5 on the 5-point scale. The average score for community wellbeing in Bluff was 3.80 with 63% of respondents indicating community wellbeing at a 4 or 5 on the 5-point scale.


When comparing survey data from Bluff over the years as shown in the information below, we can see that from 2024 to 2026, both the average personal wellbeing score and the average community wellbeing score declined. Note that the number of respondents differed between years, and there is no tracking of individuals from one year to the next.

Comparing Wellbeing Across Utah Cities
The Utah League of Cities and Towns clusters cities and towns into five different categories based on size and growth rates. We utilize these clusters in our analysis. Bluff is classified as a Rural Hub/Resort Community. Some cities may fit within more than one cluster. Each cluster average represents the mean of the city and town means within each cluster.
Within the Rural city cluster, Bluff was close to the average overall personal wellbeing score and above the average overall community wellbeing score.


Wellbeing Domains in Bluff
According to national and international entities that track wellbeing, there are a number of common dimensions or domains of wellbeing. Survey respondents rated twelve domains on a 5-point scale from poor to excellent. They were also asked to indicate the importance of each domain to their overall personal wellbeing on a 5-point scale from not at all important to very important. The highest rated wellbeing domains for respondents in Bluff were Connection with Nature (90%), Safety and Security (86%), and Living Standards (82%). The most important wellbeing domains were Mental Health (98%), Connection with Nature (96%), and Physical Health (96%).

Wellbeing Domains Over Time in Bluff
The graphs below show how the domains were rated over the years by Bluff residents. The number of respondents changed over time. Since 2024, most domain ratings decreased, except for Transportation which increased, and Living Standards, Mental Health, and Education which remained nearly the same.

Wellbeing Matrix for Bluff
The graph below illustrates the relationship between the average rating and the average importance of wellbeing domains for survey respondents from Bluff. Connection with Nature, Local Environmental Quality, Mental Health, Physical Health, and Safety and Security were highly important and rated above average among the domains. No Domains fell in the “red zone” of higher importance and lower ratings.

Community Connection in Bluff
Survey participants were asked about how connected they feel to Bluff on a 5-point scale from not at all (1) to a great deal (5), and the average score of all respondents was 3.86.

When comparing survey data from Bluff over the years as shown in the information below, we can see that the average community connection score declined between 2024 and 2026.

A positive relationship was found between individuals’ community connection and overall personal wellbeing, but no clear relationship was found between community connection and mental health.


The graph below shows how Wellbeing Project cities and towns compare on feelings of community connection based on the percentage of respondents who answered 4 or a 5 on a 5-point scale from “1 Not at all” to “5 A great deal” connected to their city or town. Bluff ranked 1 out of the 57 cities that participated.

Disability in Bluff
Survey participants were asked how well Bluff included individuals with disabilities in social, recreational, and cultural activities. For those expressing an opinion, respondents were split between opinions that they were quite well (35%), fully (27%), or somewhat (22%) included.

Participation in Recreation and Nature-Related Activities
Respondents were asked to indicate how often they participated in various activities over the past year. The activities in which respondents most commonly participated at least sometimes (about once a month or more frequently) were Walking or biking in your neighborhood or town (86%), Using trails in or near your town (80%), and Non-motorized recreation on public lands or waters in Utah (78%).

Higher levels of community connection correlated with more frequent participation in community events.
Wellbeing and Urban/Rural Settings
Respondents were asked to indicate how important spending time in the different settings were to their wellbeing. The most important setting for Bluff respondents was natural landscapes.

Perspectives on Population Growth and Economic Development
The majority of respondents in Bluff indicated that they felt the population growth was just right (54%). For the pace of economic development, the largest proportion of respondents indicated that it was just right (49%).


The graphs below show how perceptions of population growth and economic development in Bluff have varied across recent years of Wellbeing Surveys.


The graphs below show perceptions of population growth and economic development for Bluff compared to other participating cities and towns in the Rural Hub/Resort Communities cluster.


Survey respondents were asked if there are any aspects of the local economy they would like to see changed in the next five years. Respondents highlighted the need for more local businesses and retail options, with some expressing a desire for unique, small-scale establishments that cater to community needs. They also emphasized the importance of supporting existing businesses through infrastructure development and job opportunities. Many comments noted the strain rapid growth is placing on resources and open space, leading to a call for better planning and governance. Additionally, respondents valued affordable housing options and expressed concerns about the impact of tourism on the local economy.
Cost of Living in Bluff
Respondents were asked to indicate how affordable certain expenses were in Bluff. The most difficult expenses were Childcare (33%), Healthcare (29%), and Housing (24%). Note that a high percentage (88%) of respondents found Childcare expenses not relevant to them.

Transportation in Bluff
Respondents were asked to indicate the most common barriers to transportation in Bluff. The most problematic barriers were Travel time (57%) and Cost (49%).

Concerns in Bluff
Survey respondents indicated the degree to which a number of possible local issues were a concern as they look to the future of Bluff. Climate Change (83%), Access to Healthy/Quality Food (81%), and Water Supply (79%) were the top concerns. Since 2024, moderate or major concern about public safety (-28%), social and emotional support (-26%), open space/green space (-23%), recreation opportunities (-18%), affordable housing (-17%), trails & paths (-13%), opportunities for youth (-13%), air quality (-11%), shopping opportunities (-11%), substance use (-11%), and access to health care (-11%) notably decreased.

Open Comments
All open comments collected in the survey were shared with town leaders. General observations and themes are shared here. The authors acknowledge the use of artificial intelligence (AI) tools, including the Llama 3 large language model, accessed locally through Ollama, and a machine learning classifier, in the analysis of open comments. These tools were used for initial topical coding and draft summaries of comments. All comments, codes, and summaries were reviewed and edited by the authors for accuracy and clarity.
What Respondents Value Most in Bluff
Survey respondents were asked to comment on what they value most about Bluff. The most common words and phrases from all comments are included in the word cloud below. It is possible that negative or unrelated words may appear since these words have been taken out of context, and they may not indicate the respondent’s intended meaning.
Respondents highlighted the community’s natural beauty, peacefulness, and proximity to outdoor recreation. They also valued the social atmosphere, expressing appreciation for the tight-knit small-town feel and sense of community among residents. Many comments emphasized the importance of feeling safe and protected in their community, with some mentioning the lack of traffic and noise pollution.

Local Environmental Quality in Bluff
Survey respondents were asked if there are specific aspects of local environmental quality that they feel pose a significant threat to wellbeing in Bluff. Respondents felt strongly about uranium processing and transportation through Bluff. Respondents also expressed worries about the potential risks to water sources and air quality, as well as the safety of local communities. The presence of nuclear waste and its disposal also sparked concern, highlighting the need for emergency planning and guarantees regarding community involvement in decision-making processes.
Improving Wellbeing in Bluff
Survey respondents were asked if there is anything that could be done to improve wellbeing in Bluff. Respondents emphasized the importance of affordable housing and job opportunities for young people, as well as the need for improved infrastructure, including transportation and healthcare. Many expressed concerns about the town’s aging population and the lack of support services, such as elder care and memory care facilities. Additionally, respondents mentioned the need for increased community education and lifelong learning opportunities, as well as support services for childcare, senior living, and emergency services.
Additional Comments
Respondents were also asked if they had any additional comments on wellbeing in Bluff. While respondents appreciated Bluff’s unique qualities, such as its small-town charm and community spirit, they also expressed concerns about growth and development. Some noted that the town’s infrastructure and amenities are underdeveloped, while others worried about the impact of tourism on local life. Additionally, there was a sense of frustration with local government and the perceived difficulties in working together to address issues.