Morgan Wellbeing Survey Findings 2026
By Dr. Courtney Flint, Nicolas Holden, and Team

Contact Information
Dr. Courtney Flint
courtney.flint@usu.edu
435-797-8635
Summary
Morgan is one of 57 cities and towns participating in the Utah Wellbeing Survey Project in 2026. This project is designed to assess the wellbeing and local perspectives of city residents and to provide information to city leaders to inform general planning processes. Additional analysis is underway, and this report may be updated over time.
We are grateful to all those who took the survey and to our city partners who helped make this possible. A special thank you goes to the Utah League of Cities and Towns and the following cities for funding this project: Cedar City, Delta, Heber, La Verkin, South Weber, Vernal, West Bountiful, and West Valley City. We also acknowledge support from the Institute for Disability Research, Policy & Practice (IDRPP).
This report describes findings from the 2026 Morgan survey and comparative information with other project cities and towns. In April 2026, Morgan City advertised the survey for residents. All city residents age 18+ were encouraged to take the online Qualtrics survey. Cities and towns generally advertised the survey through newsletters, social media, emails, or other various efforts.
How many people responded?
- 95 viable surveys were recorded in this 2026 survey effort.
- The adult population of Morgan was estimated at 2,745, based on the American Community Survey by the U.S. Census. The 95 survey responses in 2026 represent 3.5% of the adult population and have a conservative margin of error of 9.88%.
Survey Respondent Characteristics
| Resident Statistics | Value |
|---|---|
| Full Time Residents of Morgan | 97.9% |
| Part Time Residents of Morgan | 2.1% |
| Length of Residency — Range | 1-87 years |
| Length of Residency — Average | 24.3 years |
| Length of Residency — Median | 20 years |
| Length of Residency 5 Years or less | 21.5% |
| City Area | Percent |
|---|---|
| Morgan | 75.8% |
| Surrounding Area | 24.2% |
Demographic characteristics of the survey respondents were compared below with U.S. Census information from the 2020-2024 American Community Survey. In the graph below, gray bars indicate differences between the American Community Survey estimates and the Utah Wellbeing Project surveys. The wider the gray bars, the larger the differences. Also note that estimates for religious affiliation, adult non-conforming or non-binary gender, disability, and chronic conditions are unavailable from the census data. There can also be a variable margin of error in the American Community Survey estimates, and caution should be used when comparing estimates. Not all respondents provided demographic information. As the graph shows, 2026 survey respondents were not fully representative of Morgan. People who are age 50-59, have at least a 4-year college degree, or are married were overrepresented, while those who are age 18-29 or do not have a college degree were underrepresented.

Overall Personal Wellbeing and Overall Wellbeing in Morgan
Survey participants were asked about their overall personal wellbeing and overall community wellbeing in Morgan. These wellbeing indicators were both measured on a 5-point scale from poor (1) to excellent (5). The average personal wellbeing score in Morgan was 4.23 with 88% of respondents indicating their wellbeing at a 4 or 5 on the 5-point scale. The average score for community wellbeing in Morgan was 3.89 with 74% of respondents indicating community wellbeing at a 4 or 5 on the 5-point scale.


Comparing Wellbeing Across Utah Cities
The Utah League of Cities and Towns clusters cities and towns into five different categories based on size and growth rates. We utilize these clusters in our analysis. Morgan is classified as a Rural Hub/Resort Community. Some cities may fit within more than one cluster. Each cluster average represents the mean of the city and town means within each cluster.
Within the Rural city cluster, Morgan was above the average overall personal wellbeing score and above the average overall community wellbeing score.


Wellbeing Domains in Morgan
According to national and international entities that track wellbeing, there are a number of common dimensions or domains of wellbeing. Survey respondents rated twelve domains on a 5-point scale from poor to excellent. They were also asked to indicate the importance of each domain to their overall personal wellbeing on a 5-point scale from not at all important to very important. The highest rated wellbeing domains for respondents in Morgan were Family Life (90%), Safety and Security (90%), and Living Standards (86%). The most important wellbeing domains were Mental Health (98%), Safety and Security (97%), Physical Health (96%), Living Standards (95%), and Family Life (95%).

Wellbeing Matrix for Morgan
The graph below illustrates the relationship between the average rating and the average importance of wellbeing domains for survey respondents from Morgan. Connection with Nature, Family Life, Living Standards, Mental Health, Physical Health, and Safety and Security were highly important and rated above average among the domains. Local Environmental Quality fell in the “red zone” of higher importance and lower ratings.

Community Connection in Morgan
Survey participants were asked about how connected they feel to Morgan on a 5-point scale from not at all (1) to a great deal (5), and the average score of all respondents was 3.54.

A positive relationship was found between individuals’ community connection and overall personal wellbeing as well as mental health.


The graph below shows how Wellbeing Project cities and towns compare on feelings of community connection based on the percentage of respondents who answered 4 or a 5 on a 5-point scale from “1 Not at all” to “5 A great deal” connected to their city or town. Morgan ranked 7 out of the 57 cities that participated.

Disability in Morgan
Survey participants were asked how well Morgan included individuals with disabilities in social, recreational, and cultural activities. For those expressing an opinion, the largest proportion of respondents felt that they were quite well (33%) included.

Participation in Recreation and Nature-Related Activities
Respondents were asked to indicate how often they participated in various activities over the past year. The activities in which respondents most commonly participated at least sometimes (about once a month or more frequently) were Walking or biking in your neighborhood or city (85%) and Gardening at home (84%).

Higher levels of community connection correlated with more frequent gardening at home.
Wellbeing and Urban/Rural Settings
Respondents were asked to indicate how important spending time in the different settings were to their wellbeing. The most important setting for Morgan respondents was natural landscapes.

Perspectives on Population Growth and Economic Development
The majority of respondents in Morgan indicated that they felt the population growth was too fast (75%). For the pace of economic development, respondents were split between opinions that it was too slow (34%), too fast (27%), and just right (24%).


The graphs below show perceptions of population growth and economic development for Morgan compared to other participating cities and towns in the Rural Hub/Resort Communities cluster.


Survey respondents were asked if there are any aspects of the local economy they would like to see changed in the next five years. Respondents expressed a desire for more local and small businesses, with concerns about the increase of chain stores and restaurants. They also mentioned they would like to see more affordable housing options, as well as a slowing down of population growth to preserve Morgan’s character and quality of life. Additionally, respondents mentioned a need for better infrastructure development, including roads, utilities, and recreational spaces, which they believed would support local businesses and community engagement.
Cost of Living in Morgan
Respondents were asked to indicate how affordable certain expenses were in Morgan. The most difficult expenses were Childcare (90%) and Housing (52%). Note that a high percentage (75%) of respondents found Childcare expenses not relevant to them.

Transportation in Morgan
Respondents were asked to indicate the most common barriers to transportation in Morgan. The most problematic barriers were Cost (51%) and Travel time (39%).

Concerns in Morgan
Survey respondents indicated the degree to which a number of possible local issues were a concern as they look to the future of Morgan. Water Supply (82%), Affordable Housing (78%), and Open Space/Green Space (71%) were the top concerns.

Open Comments
All open comments collected in the survey were shared with city leaders. General observations and themes are shared here. The authors acknowledge the use of artificial intelligence (AI) tools, including the Llama 3 large language model, accessed locally through Ollama, and a machine learning classifier, in the analysis of open comments. These tools were used for initial topical coding and draft summaries of comments. All comments, codes, and summaries were reviewed and edited by the authors for accuracy and clarity.
What Respondents Value Most in Morgan
Survey respondents were asked to comment on what they value most about Morgan. The most common words and phrases from all comments are included in the word cloud below. It is possible that negative or unrelated words may appear since these words have been taken out of context, and they may not indicate the respondent’s intended meaning.
Respondents valued Morgan’s rural atmosphere and character, especially the peace and quiet and sense of community throughout the area. Many appreciated the open spaces, clean air, and proximity to natural amenities, which provide a refuge for many from the hustle and bustle of urban life. Many respondents mentioned that they love the friendly and down-to-earth people who live in the community.

Local Environmental Quality in Morgan
Survey respondents were asked if there are specific aspects of local environmental quality that they feel pose a significant threat to wellbeing in Morgan. Respondents were concerned about air quality, particularly related to inversions and pollution from Geneva Rock. The rapid growth of the area was also seen as a significant factor contributing to declining local environmental quality. Additionally, respondents expressed a desire for more greenspaces, bike routes, and recreational areas. Others noted a lack of infrastructure and poor water conservation practices.
Improving Wellbeing in Morgan
Survey respondents were asked if there is anything that could be done to improve wellbeing in Morgan. Respondents expressed wanting growth and development to slow down in order to preserve Morgan’s small-town feel, prioritizing affordable housing and community input before approving new developments. They also mentioned they would like more recreational opportunities, outdoor spaces, and public land access. Many respondents expressed concerns about traffic congestion, air and water quality, and the impact of rapid growth on natural resources.
Additional Comments
Respondents were also asked if they had any additional comments on wellbeing in Morgan. Respondents appreciate Morgan’s unique character, with many expressing gratitude for the town’s small-town feel and natural beauty. However, there was also a strong emphasis on controlling growth and development to preserve the quality of life and prevent overcrowding. Some respondents noted that the town’s rapid expansion has led to concerns about infrastructure, water resources, and preserving open spaces. Additionally, there were suggestions that more recreational opportunities for youth and community events would enhance overall wellbeing and foster a stronger sense of community.