Business & Communication Focus Area

Career Motivator: Persuading and Influencing

  • Values risk-taking, status, competition
  • Enjoys selling, managing, persuading
  • Apt to be ambitious, competitive, persuasive, self-confident, goal-directed, fast-paced

Careers by Focus Area

While far from comprehensive, the career pathways below can serve as a reference point to start brainstorming common career outcomes in Integrated Studies. To learn more about what you can do with your major, schedule an appointment with a Career Coach at Career Design Services. For all other questions, please contact an Integrated Studies Advisor.

  • Marketing Director
  • Social Media Specialist
  • HR Specialist
  • Recruiter
  • Accountant
  • Event Planner
  • Sales Manager
  • Economist
  • Public Representative Assistant
  • Billing Specialist
  • Market Research Analyst

Applicable Course Subjects

ACCT, APEC, ASTE, BUS, CMST, DATA, ECN, ENGL, FIN, IS, JCOM, MGT, MIS, MSLE

Popular Courses in Business & Communications

Prefix Course Credits
ACCT 3510 Business Taxation 3
ASTE 3050 Technical & Professional Communication 3
APEC 3010 Intro to Agricultural Economics & Agribusiness 3
BUS 3200 Business Communication 3
CMST 3400 Persuasion 3
CMST 3600 Communication and Leadership 3
DATA 3300 Intro to Modern Data Analytics 3
ECN 3170 Law and Economics 3
ENGL 3400 Writing for the Workplace 3
FIN 3200 Financial Management 3
JCOM 4030 Mass Media Law 3
MGT 3050 Foundations of Business 3
MGT 3100 Organizational Behavior 3
MGT 4600 Negotiations 2
MGT 3400 Managerial Ethics 2
MSLE 3110 Managing Organizations and People 3
MSLE 3500 Fundamentals of Marketing 3
MSLE 3710 Leading Teams 2
MSLE 3510 New Venture Creation 3

Courses by Applicable Subjects

Courses listed below may not be offered every semester. This is not a complete list of courses students can take in this focus area. Meet with an Integrated Studies Advisor to select the best courses for your academic and career goals. For course descriptions, more details on prerequisites, or a course overview, see the USU General Catalog or the USU Syllabus Tracker.

Accounting (ACCT)

Note: Many ADVS courses are restricted to students currently in the major.

Prefix Course Credits
ACCT 3010 Intermediate Accounting and Reporting  3
ACCT 3120 Intermediate Financial Accounting & Reporting 3
ACCT 3310 Strategic Cost Management 3
ACCT 3510 Business Taxation 3
ACCT 3520 Individual Taxation 3
ACCT 4500 Accounting Information Systems 3
ACCT 4510 Auditing Principles and Technique 3

For course descriptions, more details on prerequisites, or a course overview, see the USU General Catalog or the USU Syllabus Tracker.

Applied Sciences, Technology, and Education (ASTE)

Prefix Course Credits
ASTE 3030 Metal Welding Processes and Technology 3
ASTE 3050 Technical and Professional Communication (CI) 3
ASTE 3090 Communications in Agriculture 3
ASTE 3440 Science, Technology, and Modern Society 3
ASTE 3600 Management of Agriculture Machinery Systems 3
ASTE 3625 Youth Development Education 3
ASTE 4215 Community Programming and Evaluation 3
ASTE 5400 Food, Land, and People 3

Applied Economics (APEC)

Prefix Course Credits
APEC 3010 Intro to Agricultural Economics & Agribusiness 3
APEC 3012 Intro to Natural Resource & Regional Economics 3
APEC 4010 Intermediate Microeconomics 3
APEC 4300 Agricultural Law 3
APEC 5020 Strategic Firm Management 3
APEC 5150 Advanced Agricultural Credit Analysis 3
APEC 5560 Natural Resource and Environmental Economics 3

Business (BUS)

Note: Many AV courses are restricted to students currently in the major.

Prefix Course Credits
BUS 3200 Business Communication (CI) 3
BUS 3400 Finance Fundamentals (QI) 3
BUSN 3150 Methods for Business Education 3

Communication Studies (CMST)

Prefix Course Credits
CMST 3020 Advanced Public Speaking 3
CMST 3050 Technical and Professional Communication (DSS) 3
CMST 3120 Communication in Family Context 3
CMST 3160 Gender Research in Communication Studies 3
CMST 3250 Organizational Communication (CI) 3
CMST 3270 Culture and Public Discourse 3
CMST 3280 Organizations and Social Change 3
CMST 3330 Intercultural Communication (DSS) 3
CMST 3400 Persuasion (CI) 3
CMST 3510 Development and Philanthropy 3
CMST 3600 Communication and Conflict 3
CMST 3730 Globalization and Discourse 3
CMST 4200 Language, Thought, and Action (DSS) 3
CMST 4270 Communication, Culture, and Power 3
CMST 4330 Advanced Perspectives in Global Communication 3
CMST 4430 Negotiation in the Global World 3
CMST 5110 Advanced Interpersonal Communication 3
CMST 5250 Communication, Social Justice, and the Environment 3
CMST 5400 Advanced Persuasion 3
CMST 5500 Communication and Leadership 3
CMST 5600 Advanced Communication and Conflict 3

Data Analytics (DATA)

Prefix Course Credits
DATA 3100 Making Decisions with Data 3
DATA 3300 Intro to Modern Data Analytics 3
DATA 3400 Data Visualization with Tableau 2
DATA 3500 Intro to Python Programming 3
DATA 4330 Advanced Database and Database Analytics 3
DATA 5350 Data Modeling and Analytics 3
DATA 5400 Visual Data Analytics 3
DATA 5500 Advanced Python Programming for Analytics 3
DATA 5600 Intro to Regression and Machine Learning  3

Economics (ECN)

Prefix Course Credits
ECN 3010 Managerial Economics 3
ECN 3170 Law and Economics 3
ECN 3400 Intro to Global Economic Institutions & Business Environment 3
ECN 3600 Topics in Economic Development 3
ECN 4010 Intermediate Microeconomics 3
ECN 4020 Intermediate Macroeconomics 3
ECN 4330 Intro to Econometrics 3
ECN 5030 Applied Econometrics 3
ECN 5090 Machine Learning in Economics and Finance 3
ECN 5100 History of Economic Thought 3
ECN 5200 Money and Banking 3

English (ENGL)

Upper-division ENGR courses are restricted to students in an Engineering Major.

Environmental Sciences (ENVS)

Prefix Course Credits
ENGL 3080 Intro to Technical Communication (CI) 3
ENGL 3400 Writing for the Workplace (CI) 3
ENGL 3410 Digital Writing Technologies 3
ENGL 3450 Workplace Research 3
ENGL 4230 Language and Culture 3
ENGL 4400 Professional Editing (CI) 3
ENGL 5340 Multimedia Literature (CI) 3
ENGL 5400 Technology and Activism 3

Finance (FIN)

Prefix Course Credits
FIN 3200 Financial Management 3
FIN 3400 Corporate Finance (QI) 3
FIN 4300 International Finance 3
FIN 4410 Financial Institutions 3
FIN 4460 Investments 3
FIN 4540 Real Estate Valuation 3
FIN 4550 Real Estate Development 3
FIN 5000 Advanced Investment Analysis 3
FIN 5070 Retirement Planning 3
FIN 5250 Banking Administration and Regulation 3
FIN 5440 Cases in Finance 3
FIN 5800 Financial Analysis 3

Information Systems (IS)

Prefix Course Credits
IS 3450 Designing Graphical User Interfaces for Electronic Commerce 3
IS 4250 Data Analytics and Information Systems Internship 1-3
IS 3800 IT Infrastructure 3
IS 4800 Security of Business Information Systems 3
IS 5050 Advanced Web-Based Management Information Systems Development 3
IS 5700 Internet Management and Electronic Commerce (DSS) 3

Journalism (JCOM)

Prefix Course Credits
JCOM 3090 Communications in Agriculture 3
JCOM 3200 Writing for Electronic Media 3
JCOM 3310 Writing for Public Relations 3
JCOM 4030 Mass Media Law 3
JCOM 4040 Social Media Content Development 3
JCOM 4230 Corporate Video 3
JCOM 4530 Special Topics in Communication 3

Management (MGT)

Prefix Course Credits
MGT 3050 Foundations of Business: Capitalism, Markets, & Innovation 3
MGT 3100 Organizational Behavior 3
MGT 3150 Critical Thinking for Managerial Decision Making 2
MGT 3250 Managing Human Capital 2
MGT 3400 Managerial Ethics 2
MGT 3600 Project Management 3
MGT 3810 Employment Law for Human Resource Professionals 3
MGT 3830 International Law 2
MGT 3940 Principles of Hotel Management 3
MGT 4600 Negotiations 2
MGT 4610 Recruitment and Selection 3
MGT 4620 Talent Management 3
MGT 4630 Applied Human Resource Management 3
MGT 4720 Sales and Operations Planning 3
MGT 4790 Managing Global Value Chains 3

Marketing (MSLE)

Prefix Course Credits
MSLE 3110 Managing Organizations and People 3
MSLE 3500 Fundamentals of Marketing 3
MSLE 3510 New Venture Creation 3
MSLE 3530 New Venture Marketing 3
MSLE 3540 New Venture Finance 3
MSLE 3550 Entrepreneurship Leadership Series 3
MSLE 3580 New Venture Execution 3
MSLE 3590 Small Business Consulting 2
MSLE 3710 Leading Teams 2
MSLE 3800 Leadership 2
MSLE 3820 International Management 2
MSLE 3855 Sustainability Marketing 2
MSLE 3880 Leading Change: Influence and Strategic Agreements 2
MSLE 3890 Systems Strategy and Problem Solving Marketing and Strategy 3
MSLE 4050 International Marketing 3
MSLE 4510 Consumer Behavior 2
MSLE 4531 Competitive Intelligence and Data Visualization 2
MSLE 4532 Data-Driven Decision Making 2
MSLE 4533 Big Market Insights from Big Data 2
MSLE 4534 Survey Research 2
MSLE 4535 Promotional Strategy 2
MSLE 4536 Internet Marketing Analysis 2
MSLE 4545 Digital Marketing  2
MSLE 4550 Brand Management 2
MSLE 4560 Strategic Sales 2
MSLE 4565 Sales Management 2
MSLE 4590 Marketing Strategy 2