Roslynn McCann, Ph.D.

Field: Environment and Society
Areas of Focus: Environmental Communication, Environmental Marketing, Environmental Sustainability

Expertise

• Environmental behavior change
• Community-based social marketing
• Climate change programming
• Sustainable living
• Permaculture design framework

Bio

Dr. Roslynn Brain McCann is a Sustainable Communities Extension Specialist in the Department of Environment and Society with the College of Natural Resources at Utah State University. She uses conservation theory, communication techniques, and social marketing tools to foster environmental behaviors in the areas of land (conservation, reducing, reusing and recycling), air (quality and climate change), food (consuming locally with a focus on CSA’s and farmer’s markets), water (quality, quantity, water resilient landscaping), and energy (efficiency and renewable energy). She also teaches communicating sustainability, helps facilitate the National Extension Sustainability Summit and the Utah High School Clean Air Marketing Contest, runs a national database of sustainability-focused Extension programs, and is the coordinator for Utah Farm-Chef-Fork, the USU Permaculture Initiative, and Sustainable You! kids’ camps.