Program goal
To promote Aggie Pride displayed by individuals and businesses. Individuals and businesses are encouraged to display their Aggie Pride for the duration of the football season.
Contest Dates
The official contest will run from August 30 through November 28, 2025. All displays for Paint the Town Blue 2025 need to be removed no later than January 1, 2026.
Who can enter?
Any individual or business is encouraged to display Aggie Pride.
What types of displays are eligible?
Displays of Aggie Pride that can be viewed by the community during the 2025/2026 Utah State football season. For example, painting of windows/storefronts; visible displays inside of windows; outside displays, including flags, branded merchandise, banners, or three-dimensional objects. The displays should not feature third-party logos (e.g., Nike, NCAA, Mountain West Conference, etc.). Displays should also be respectful of other universities and student-athletes.
Voting for displays
Voting for the best display of Aggie Pride for Paint the Town Blue 2025 will take place through photos submitted to Utah State’s True Blue social pages or website (Facebook: “Utah State University: True Blue”, Instagram: “@trueblueaggies” or website: usu.edu/paint-the-town-blue). Voting is open to all members of the Utah State True Blue social pages, USUSA, Alumni, and Athletics. Employees of Utah State Athletics, Alumni, and Trademark Licensing are not eligible to win. Utah State does not guarantee the posting of any submission and reserves the right not to post a submission for any reason. All photo entries become the property of Utah State for use in promoting the contest and Aggie Pride.
Individuals or businesses wishing to submit a photo should do so by posting to social media channels or submitting through our website. (Tag “Utah State University: True Blue” “@trueblueaggies” using the hashtag #PaintTheTownBlue2025/#PTTB2025 or go to usu.edu/paint-the-town-blue)
Photos must be submitted by noon on Fridays the week prior to home football games. Voting will run from Monday through Tuesday. Deadlines and a timeline for each week's Paint the Town Blue contest are as follows:
2025 Voting Schedule
August 30 vs UTEP - Ag Day
- Photos due by Friday, August 22 – Tag “Utah State University: True Blue” on Facebook or “@trueblueaggies” on Instagram” using the hashtag #PaintTheTownBlue2025/#PTTB2025
- Photos will be posted Monday, August 25
- Voting continues through Tuesday, August 26
- Winner announced Wednesday, August 27
- Prize package will be delivered Thursday, August 28
September 13 vs Air Force - Stripe Out game
- Photos due by Friday, September 5 – Tag “Utah State University: True Blue” on Facebook or “@trueblueaggies” on Instagram” using the hashtag #PaintTheTownBlue2025/#PTTB2025
- Photos will be posted Monday, September 8
- Voting continues through Tuesday, September 9
- Winner announced Wednesday, September 10
- Prize package will be delivered Thursday, September 11
September 20 vs McNeese - Family Day/J. Aggie Day/Blue out
- Photos due by Friday, September 12 – Tag “Utah State University: True Blue” on Facebook or “@trueblueaggies” on Instagram” using the hashtag #PaintTheTownBlue2025/#PTTB2025
- Photos will be posted Monday, September 15
- Voting continues through Tuesday, September 16
- Winner announced Wednesday, September 17
- Prize package will be delivered Thursday, September 18
October 17 vs San Jose State - Homecoming/Cancer Awareness
- Photos due by Friday, October 3 – Tag “Utah State University: True Blue” on Facebook or “@trueblueaggies” on Instagram” using the hashtag #PaintTheTownBlue2025/#PTTB2025
- Photos will be posted Monday, October 6
- Voting continues through Tuesday, October 7
- Winner announced Wednesday, October 8
- Prize package will be delivered Thursday, October 9
November 8 vs Nevada - Salute to Service
- Photos due by Friday, Octover 31 – Tag “Utah State University: True Blue” on Facebook or “@trueblueaggies” on Instagram” using the hashtag #PaintTheTownBlue2025/#PTTB2025
- Photos will be posted Monday, November 3
- Voting continues through Tuesday, November 4
- Winner announced Wednesday, November 5
- Prize package will be delivered Thursday, November 6
November 28 vs Boise State - Senior Day
- Photos due by Friday, November 21 – Tag “Utah State University: True Blue” on Facebook or “@trueblueaggies” on Instagram” using the hashtag #PaintTheTownBlue2025/#PTTB2025
- Photos will be posted Monday, November 24
- Voting continues through Tuesday, November 25
- Winner announced Wednesday, November 26
- Prize package will be delivered Wednesday, November 26
Students, fans and alumni will be urged to view the submissions online and vote for their favorite submissions on the True Blue social pages. In the event of a tie, the committee will determine the winner. Prizes can be awarded to business employees for employee recognition.
Displays & Winners
Each individual or business is allowed to have one photo submission on the page at all times for each location. Businesses may change their photos during the contest. Any business group, or individual may only win once during the “Paint the Town Blue” 2025 contest. Individuals and businesses are encouraged to keep their displays up throughout the 2025 Utah State football season.
Is there an entry fee?
No.
Prizes
How many times can I enter?
Businesses can enter every week there is a home game.
How many times can I vote?
Vote as many times as you would like.
Disclaimer
Utah State University is not responsible for entries not received due to lost, failed, delayed, interrupted connections or miscommunications, or other electronic malfunctions. Utah State University is not responsible for incorrect or inaccurate entry information, whether caused by persons entered at the website, or by any of the equipment or programing utilized in the contest, or by human error, which may occur in the processing of the contest entries.
By entering, participants release and hold harmless Utah State University as well as any directors, officers, or employees of said organization from any and all liability for any injuries, loss, or damage of any kind arising from, or in connection, with the contest.
If, for any reason, the contest is not capable of being conducted as planned, including any causes beyond the control of the administrators, Utah State University reserves the right, at its sole discretion, to cancel, modify, suspend, or terminate the contest without notice to the entrants.
The winner is responsible for any and all taxes payable as a result of a prize being awarded or received. Entry into the Paint the Town Blue contest does not create any vested right or interest to the participants for the trademarks/logos used in the contest.