Morgan L. Jones Receives Shingo Publication Award for 'Believe'

The Shingo Institute, part of the Jon M. Huntsman School of Business at Utah State University, has announced that Morgan L. Jones has been awarded the Shingo Publication Award for his groundbreaking book Believe. This award recognizes exceptional works that advance the understanding and application of the principles of organizational excellence.

Believe explores the transformative power of belief systems in shaping leadership behaviors and organizational outcomes, delivering a groundbreaking roadmap for transforming organizations from the inside out. Through compelling insights and practical frameworks, Jones challenges conventional thinking and inspires leaders to cultivate cultures rooted in purpose, trust and continuous improvement. This book reveals how aligning personal values with organizational goals creates cultures that thrive rather than just survive. Through the Mindset Framework, Jones shows how beliefs drive behaviors, and behaviors shape results, offering practical tools and real-world examples that make change achievable and sustainable. Complete with actionable strategies, Believe empowers leaders to unlock potential, foster trust and ignite continuous improvement.

“Dr. Jones’s work exemplifies the spirit of the Shingo Guiding Principles,” said Ken Snyder, Executive Director of the Shingo Institute. “Believe provides a profound perspective on how beliefs drive behaviors, making it an invaluable resource for leaders committed to sustainable excellence.”

Across the industry, thought leaders are calling Believe a must-read for anyone serious about driving sustainable organizational change:

"Dr. Jones hit the nail on the head again. Believe deals with the human element of a Lean transformation journey in a case-rich environment and inviting experimentation with practical frameworks. The book also gives practical advice for leaders coaching their teams towards excellence. This book will probably spend more time in the backpacks than the shelves."

Mauro Neves, CEO
Incitec Pivot Ltd
Shingo Executive Advisory Board Member

"Morgan’s book Believe offers practical insights, and real-life examples useful for any leader who wants to use Lean tools and habits to improve customer experience and business performance. Most importantly, throughout his book, Morgan highlights that success is achieved by passionate people believing that change can happen, and it is worthwhile."

Carolyn McCann, Group Executive, Customer and Corporate Services
Westpac Group

"The new book Believe fills a major void in the continuous improvement conversation. We often focus heavily on tools and avoid difficult discussions about beliefs that influence behaviors and ultimately determine our results. This book can help advance the conversation on our continuous improvement journey."

Skip Steward, VP, Chief Improvement Officer
Baptist Memorial Healthcare Corporation

"Morgan Jones has written a thoughtful book on how leaders' mindsets can either encourage or discourage effective improvement practices. He notes the importance of having a clear purpose. But more important than the words leaders express are the behaviors they practice on a day-in, day-out basis. Leaders’ behaviors communicate what is really important."

Michael Bremer, VP AME Excellence Awards
Award Winning Author of How to Do a Gemba Walk and Learn to See the Invisible

"This book is a valuable resource for anyone looking to improve organisational excellence. Crucially the book discusses the importance of mindset and behavior and provides practical tools and insights for leaders. Highly recommended."

Mike Allen, COO
National Bank of Australia

"Morgan Jones has done it again. Another excellent book on how to better manage enterprises, taking his original thinking to a new level. A number of easily implementable ideas on becoming a better manager and leader."

Patrick Medley, Professor
University of Sydney
Managing Partner, Kedleton & Co

"I found myself drifting off as I read Morgan's latest book. Not because it is boring, quite the opposite — as I read about belief and behavior, I reflected on situations and challenges in my own workplace and thought about how I can apply the ideas in the book. ‘Believe’ is a valuable addition to the knowledge and skills of both experienced continuous improvement practitioners, those starting the journey and any leader wanting to transform organisational culture."

Dr Murray Wu, Director Strategy Systems
New Zealand Defence Force

"Believe by Morgan Jones serves as a practical resource for leaders aiming to achieve sustainable organisational transformation. The book introduces a Mindset Framework that connects individual mindsets and behaviours to organisational processes and outcomes. Using real-world examples, case studies, and coaching techniques, Jones illustrates how to translate the theory into practical strategies. This guide equips leaders with actionable insights for fostering continuous improvement and driving lasting transformative results in their organisations."

Rebecca Michalik, National President
Association of Manufacturing Excellence, Australia

"Morgan brings together decades of learning and experience, to provide readers with a pragmatic and practical way to approach effective change management and driving high performance. Highly recommend!"

Angelo Azar, COO
Honey Insurance

"Underneath lean systems and processes are mindsets and behaviours and underneath them are beliefs. Beliefs are the inexhaustible fuel that when connected with everything above drives improvement at a peerless level. Believe deeply describes this relationship and what it takes to connect the fuel source to the engine."

Rob Telford, VP
Group Operations, BHP

"Such an inspiring book, the topic relating to the Shingo model was a great example of how things can be enhanced. Thought provoking the whole way through, real stories overlayed with conceptual thinking to enhance change and support people. We are all in service of our people, such a great read."

Rexine Jones, CFO
Hansen Yunchen

"Dr. Morgan Jones's book Believe describes the connection between desired outcomes and mindsets using mental models, storytelling, and proof points. When you read Believe, you'll see how Dr. Jones draws connections between factors that are key in embedding change:

"The power of belief and creating good habits,

"The ability to perform good habits automatically and improved productivity,

"The 'outward circle' of behaviours to achieve enterprise excellence and the 'inward circle' of mindsets that drive our behaviours and habits."

Michelle Lue Reid, Chief Transformation Officer
IPH Ltd.

"Morgan Jones shares with us from a very personal perspective why ensuring individuals Believe is central to any organisation’s progress and improvement. Having strongly made the case, Morgan then builds on the classic models of Enterprise Excellence and Organisational Heath to give us the framework for making this happen. At the centre of this is the principle of leaders being coaches, leading with humility and respecting the contribution of every individual. A true blend of culture and structure."

Jon Lindsay, Chair, The Executive Connection (TEC)
Director, Joined Up

"In this fantastic book, Dr. Jones teaches us how to build a culture aligned towards a common purpose through real world examples. Processes and infrastructure must be aligned with company goals and supported by a common enterprise-wide model for excellence. The mindset framework, coaching framework and operating system case studies help us move from the 'why' to the 'how' of operational excellence."

Tolan Brown, VP
Supply Chain, O.C. Tanner Company

"Morgan has written a book about lean leadership that takes us on a journey around the world of lean transformation by explaining the key concepts of lean leadership interwoven with real world examples and lessons from experts. The book can serve as introduction for those interested in leading change and a reference guide to ground even the experienced sensei in the roots of lean. The real-world examples and illustrations help understand the why behind successful transformations and path to success."

Arne Vogt, COO
Vitesse Systems

"Believe is a considered and insightful practical illustration of how behaviour, influenced by a healthy mindset and reinforced by intrinsic motivation, developed through habitual practice, drives sustainable and tangible outcomes. Dr. Jones has created a thought-provoking text that is brought to life with relevant case studies and self-learning exercises. An excellent addition to a business leaders toolkit."

Ellie Atkinson
Managing Director; Performance Improvement

"Morgan has done it again with another inciteful and highly practical guide to successfully embedding Continuous Improvement in an organisation. Building on 4+1 approach from his previous work, he unlocks the key to sustainable cultural change is not just about tools and metrics, but engaging employee’s spirit, morale and importantly BELIEF as a motivator for change. This is essential reading for anyone undertaking transformational work to learn from many great examples and experiences that Morgan has."

Martin Fletcher, GM
Customer Process Transformation, Bupa

"Embedding improvement in a business is more crucial now than ever, but some efforts are more successful than others. Morgan leverages his extensive experience to offer practical insights and real-world examples, illustrating the significant impact that the right habits can have on achieving better outcomes. This book is a must-read for any leader committed to enhancing their business and understanding the habits necessary for sustainable improvement."

Christian Dalle Nogare,
Managing Director, CI Sustain

The Shingo Publication Award, one of the most respected honors in the field of organizational excellence, recognizes authors whose work profoundly influences leadership and cultural transformation worldwide, which is precisely what Believe delivers. By equipping leaders with practical tools to align beliefs, behaviors and results, Jones advances the global conversation on creating sustainable, principle-based cultures.

The author will be formally presented with the award at the Shingo Connect Awards Gala in San Diego, California, on March 19, 2026. Shingo Connect includes workshops, site tours, keynotes and sessions focused on achieving organizational excellence. Learn more at shingo.org/events. To purchase a copy of Believe or other Shingo publications, visit shingo.org/books.

About Morgan L. Jones

Morgan L. Jones is a seasoned business transformation specialist with over 18 years of experience helping medium and large organizations improve customer experience and business performance. Known for delivering sustainable results, Jones combines traditional and analytical methods with innovative approaches to uncover new opportunities and solve complex problems. His leadership has inspired teams to embrace strategies that drive growth, strengthen customer relationships, and achieve high-performance benchmarks, delivering more than $1.88 billion in productivity benefits. A critical thinker and accomplished turnaround expert, Jones holds qualifications in Business Improvement, Agile, Coaching and Engineering. His expertise spans leadership coaching, developing agile and critical thinking and guiding organizations through cultural change to create empowered teams, simplified processes and a culture of continuous improvement.

About the Shingo Institute

The Shingo Institute is home to the Shingo Prize, an award recognizing organizations that demonstrate an exceptional culture fostering continuous improvement. Part of the Jon M. Huntsman School of Business at Utah State University, the Shingo Institute is named after Japanese industrial engineer and Toyota adviser Shigeo Shingo, one of the world's thought leaders in the Toyota Production System.

Drawing from Shingo’s teachings and years of experience working with organizations worldwide, the Shingo Institute developed the Shingo Model, the basis for its various educational offerings, including workshops, study tours and conferences. Workshops are available in multiple languages through the Institute's Licensed Affiliates. For more information on workshops and affiliates or to register to attend an event, please visit https://shingo.org.