Brand Innovation drives the evolution of USU’s brand through a mix of strategy, creativity, and data-informed insights. The team leads major brand initiatives, explores new ways to engage audiences, and uses data to continually improve how USU shows up across digital and physical experiences.
WHAT
WE DO
Institutional Campaigns
The Brand Innovations team conceptualizes and executes high-impact creative and experiential touchpoints for the university’s most prominent ventures. The team designs fresh, forward-thinking concepts and modern execution methods, introducing elevated aesthetic standards to the university’s physical and digital footprint.
Digital Strategy
Digital strategy helps shape how audiences experience USU across digital platforms. Within digital strategy, teams oversee university web strategy, social media, SEO, and paid digital campaigns while exploring new technologies and emerging platforms to expand reach, strengthen engagement, and deliver meaningful connections with key audiences
Brand Activations & Licensing
The Brand Activation and Licensing Team creates the ideas, visuals, and moments that shape how people connect with USU. From creative activations and in-store experiences, the team helps turn the brand into something people can see, wear, and engage with.
DIGITAL STRATEGY
RESOURCES
Web
Consistent use of design elements and web page layout helps maintain a strong, unified Utah State university visual brand identity.
Digital Advertising
For paid online advertising, there are several options you can choose from. USU most frequently uses display and search ads, and social media.
Trademarks & Copyrights
Standards ensure that university marks are used appropriately and consistently to promote Utah State University. These standards also protect Utah State's reputation, name, and image by permitting appropriate use by officially licensed vendors.
Licensing
All items bearing the university trademarks must be produced by a licensed vendor, and pre-approved by Trademark Licensing to ensure brand standards compliance.
Consistent use of design elements and web page layout helps maintain a strong, unified Utah State university visual brand identity.
USU students enjoy the best college experience in the country. See Aggie life and accomplishments.
For paid online advertising, there are several options you can choose from. USU most frequently uses display and search ads, and social media.
Standards ensure that university marks are used appropriately and consistently to promote Utah State University. These standards also protect Utah State's reputation, name, and image by permitting appropriate use by officially licensed vendors.
All items bearing the university trademarks must be produced by a licensed vendor, and pre-approved by Trademark Licensing to ensure brand standards compliance.
Social Media
USU students enjoy the best college experience in the country. See Aggie life and accomplishments.
Social Media Hub
Social Media Brand Standards
Social Media Policy