Strategic Marketing

University Marketing & Communications

We partner with select administrative units, offices and divisions across the university system, providing them directly with strategic marketing support, polished storytelling, and visual clarity that elevates our collective impact. Though we are not the marketing staff for every college, department or office, we strive to provide resources, tools, and guidance to empower campus partners to effectively share their own stories as part of the larger Utah State brand.

WHAT
WE DO

Creative Team

We leverage strategic marketing plans crafted for our clients with creative marketing assets that build the Aggie brand.

Homecoming Design

Design

Branded custom designs building Utah State's brand.

Videography

Captivating videos highlighting the Aggie experience and impact.

Campus Photography

Photography

Official photography shot by UMAC's photographer. Photos can be found at usu.photoshelter.com

MARKETING
RESOURCES

Student with Viewbook

Design

Consistent use of design elements helps maintain a strong, unified Utah State University visual brand identity.

 Color Palettes

 Fonts

Videography

Video gives us the opportunity to tell our stories and show what being an Aggie is all about. It helps viewers put themselves into that situation and experience what that life is like.

 Brand Standards: Videos

Photography

Photos are a great way to convey the Aggie experience to your audience. We have a vibrant Aggie Family culture, and photos showing our students and staff working and playing together will enrich your website, printed materials, and social media posts.

 Brand Standards: Photography

Self Service

  Available tools and resources:

Consistent use of design elements helps maintain a strong, unified Utah State University visual brand identity.

 Color Palettes

 Fonts

Video gives us the opportunity to tell our stories and show what being an Aggie is all about. It helps viewers put themselves into that situation and experience what that life is like.

 Brand Standards: Videos

Photos are a great way to convey the Aggie experience to your audience. We have a vibrant Aggie Family culture, and photos showing our students and staff working and playing together will enrich your website, printed materials, and social media posts.

 Brand Standards: Photography

  Available tools and resources: