Fonts
Consistent use of fonts is crucial for maintaining a strong and unified Utah State University visual brand identity.
Univers, Trajan, and Utah State Bold fonts are no longer allowed as these fonts are utilized to create university logos.
Primary Fonts
We recommend using Gotham as the primary and Quandary as the secondary font families for Utah State University. Lucia and Adobe Garamond can be used as a complementary font, particularly for more formal applications.
Access to Gotham, Quandary or Lucia: If you need access to Gotham,Quandary or Lucia, please email Ashlee Karren at ashlee.karren@usu.edu.
Access to Adobe Garamond: With your university Adobe Creative Cloud subscription, you can activate Adobe Garamond directly from Adobe Fonts: fonts.adobe.com
Web-Safe and Alternative Fonts
For situations where the official USU fonts are not feasible (e.g., general web content, emails, or documents where font installation is not possible), the alternative fonts listed below are web-safe and free for commercial use. These fonts are typically available on your computer. If not, most can be downloaded at fonts.google.com.
While these fonts do not replace Gotham or Quandary, they are commercial-free font options that complement our visual brand.