We began as an agricultural college in 1888. That's why they branded us Aggies, charged with becoming Utah's own state university. No matter where you live, or who you are, Utah State University is built for all. We are innovators and doers. We create impact.

Aggie scientists grow more resilient crops to feed the world and advance space technology. Aggie engineers build our state and nation, while our artists give life joy and feed our creative hunger. Aggie entrepreneurs fuel the global economy. And, our educators help USU students and the people of Utah live their best lives. That's what makes us Utah State Aggies.

A University For All.


USU Brand

Brand Standards

These standards help the university become One Team, One Voice, One Utah State. Each guides you through the details of creating consistent, effective marketing and communications materials that amplify the Aggie brand.

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Brand Toolkit

Shape your Utah State branded marketing and communications campaigns by choosing from a wide variety of templates, guides, photographs, and videos.

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Brand in Action

This section highlights work being done by our campus partners that amplifies the brand and shows collaboration.

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