UTAH STATE BRAND
We began as an agricultural college in 1888. That's why they branded us Aggies, charged with becoming Utah's own state university. No matter where you live, or who you are, Utah State University is built for all. We are innovators and doers. We create impact.
Aggie scientists grow more resilient crops to feed the world and advance space technology. Aggie engineers build our state and nation, while our artists give life joy and feed our creative hunger. Aggie entrepreneurs fuel the global economy. And, our educators help USU students and the people of Utah live their best lives. That's what makes us Utah State Aggies.
A University For All.
USU Brand
Brand Mission
Our brand is more than USU’s logo or our team colors. It represents who we are as a university. Through presenting our brand consistently, we are able to amplify our values and ideals.
Brand Identity
There are several components that drive the Utah State brand, namely voice and persona. These tools can be strategically implemented into your marketing and communications materials.