DEFINING, STRENGTHENING, AND AMPLIFYING
THE USU BRAND
University Marketing & Communications leads a systemwide culture of collaboration to articulate USU's strengths and opportunities. We tell the USU story, elevate its reputation, and highlight the university's impact through a unified voice.
OUR
IMPACT
UMAC by the Numbers
The University Marketing & Communications department creates impact by telling and sharing the USU story.
1.77+ million
minutes viewed
31+ thousand
subscribers
13 buildings
and counting
189+ thousand
subscribers
7.8 million
impressions
17 million
sessions
BRAND
IN ACTION
From billboards to social media, our creative tactics bring the USU brand to life. This section showcases the many ways we express and elevate the USU brand. More than a logo or tagline, the USU brand represents our distinctive place in the world, shapes public perception, and supports the university’s mission of learning, discovery, and engagement.
Level Up
Engaging Generation Alpha through a playful, gamified approach.
Utah State Tartan
Taking the brand to the next level with the official Utah State Tartan, a unique pattern that blends timeless tradition with the Aggie spirit.
Utah State Magazine
Spring 2025 - The Heaven's Above and the Sagebrush Below
BRAND
CENTRAL
One Team, One Voice, One Utah State
Access resources to ensure consistency and amplify the Aggie brand across all communications.
FOR THE
MEDIA
Members of the strategic communications team are available to members of the media and can assist with press inquiries.
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OUR
EXPERTISE
UMACers use their specialized skills to showcase the Utah State Aggie impact.
