Brand Standards: Photography

Photoshelter

This digital asset management system will provide the best curated images available of Utah State University. This growing gallery is available to students, faculty, staff and media outlets to use to represent Aggies. Watch the video to get an overview of how it works, review the keywords to determine what to search for in order to find the right photos you need.
 


 

Keywords

Keywords or tags are an important process that allows you to discover the correct images. Here's a list of how we tagged our images so you can effectively use the search function to find them. These aren't all the tags, but hopefully it gives you an idea of our approach in tagging for specific needs.

Location

Campus - LOGAN BRIGHAM CITY KAYSVILLE UINTAH BASIN 

ON CAMPUS or OFF CAMPUS

INDOOR or OUTDOOR

Building specific - OLD MAIN SPECTRUM HUNTSMAN HALL 

Location type - CLASSROOM LAB DORM

Image Type

Subject - TRADITIONAL POST-TRADITIONAL ALUMNI 

Profession or Employer - NURSE LAWYER EDUCATOR WELDER 

CAMPUS SCENERY - Imagery that shows off the campus and isn't focused on a individual

LOCAL SCENERY - Scenic images of the area off campus

STOCK  used to reference images without a student, building or location being featured. Images of books, leaves, lab equipment for example.

TRADEMARK  used for items that show USU logos or branded items

College Connection

College, Department, Office represented in the image BUSINESS ADMISSIONS CAMPUS REC 

General Study of images - SCIENCE  ENGINEER EDUCATION

Athletics - FOOTBALL BASKETBALL TENNIS - Add WOMEN'S or MEN'S  

Time

Season - SPRING  FALL  WINTER  - Summer is combined in the tag of Spring

Time of day - NIGHT  is only used. Day assumed without tag of "night"

Activity

Use -ing word - RUNNING  HIKING STUDYING 

Event

HOWL  COMMENCEMENT TRUE AGGIE NIGHT 

Others

We try to tag items we feel might be valuable. For example, FLAG COMPUTER PHONE