Brand Standards: AI

Overview

The USU Brand extends beyond logos and school colors; it represents the university's unique identity and core educational values. It reflects Utah State University's mission, goals, and commitments, showcasing what USU stands for. As such, any use of generative artificial intelligence (GenAI) must align with the USU Brand’s sensibilities, mission and identity.

To ensure consistent and responsible AI use, these guidelines provide a framework for using GenAI in a way that upholds USU’s standards of quality, authenticity, and transparency.