Brand Standards: AI

Best Practices for Generative AI Use

Adherence to Brand Standards and Legal Compliance

  • Follow USU brand standards and respect copyright, trademark and intellectual property when using GenAI tools. 
  • Do not use AI tools to create, recreate, upscale or alter any university logos, spirit marks, or trademarked works.
  • Avoid generating images or design elements with the intention to imitate or copy authentic assets.

Authenticity and Transparency

  • Use GenAI with careful consideration of authenticity, accuracy, and transparency regarding university's communications with the public and stakeholders. 
  • Prioritize creating and using authentic content. Avoid altering the original intent of images.  
  • Disclose the use of novel generated media, especially if it is photorealistic or mimics authentic audio/video recordings.  
  • Maintain transparency, protect private data and avoid bias when using GenAI. 

Appropriate AI Applications

  • Use AI for brainstorming, summarizing or simplifying complex materials for understanding or rough draft transcription.  Ensure all AI-generated content is reviewed by a human before finalizing. 
  • Generating transcriptions from audio and video is acceptable, provided they are reviewed by a human.
  • AI may assist in creating contextual elements into a social media post, such as titles, captions, graphics, or sound.

Review and Quality Assurance

  • Review all statements, body copy, or expanded information by a human before finalizing.
  • Always have professional visual quality assurance when working with designs, images, or video. 
  • Continuously review AI generated marketing plans, recommendations, and summaries for market research and analytics.

Ethical Use and Limitations

  • Do not use AI to alter or manipulate information, audio, video, or other media with the intent to mislead. When in doubt, obtain consent from the original author.
  • Do not fabricate complete outcomes for social media content. 

Technical Considerations

  • If developing web code, work in a language you know and understand. AI generated code should always be reviewed and tested by human experts.  
  • Pay particular attention to security and privacy/sensitive data issues.