Toolkit: Guides

Color Palettes

Color is an integral part of the Utah State University visual brand. Consistent and appropriate use of these colors will create a strong and consistent visual presence for the university. To maintain immediate recognition, use the primary color palette specified below, recognizing the dominant color is Aggie Blue. 

Primary Color Palette

Logos and wordmarks (marks) can only be reproduced in the primary color palette. The mark color used should provide a proper contrast with the background it is placed on so the mark does not blend with the background. Use these equivalent formulas for matching the primary color palette: 


Aggie Blue

Pantone 539

CMYK: 100 65 22 80

RGB: 0 38 58

HEX: #0F2439

 

Fighting White

White

CMYK: 0 0 0 0

RGB: 255 255 255

HEX: #FFFFFF

 

Gray

Pantone 429

CMYK: 35 23 19 2

RGB: 162 170 173

HEX: #A2AAAD

 

Black

Black

CMYK: 0 0 0 100

RGB: 0 0 0

HEX: #000000

 

Secondary Color Palette

The secondary color palette is designed to provide creative flexibility. These colors are complementary to the primary color palette and were chosen to add warmth and energy to your design. Use these equivalent formulas for matching the secondary color palette: 

Deep Blue

Pantone 7700C

CMYK: 93 62 32 13

RGB: 22 90 125

HEX: #165A7D

 

Sky Blue

Pantone 7689C

CMYK: 78 33 7 0

RGB: 40 141 194

HEX: #288DC2

 

Light Blue

Pantone 284C

CMYK: 55 22 0 0

RGB: 110 169 219

HEX: #6EA9DB

 

Electric Blue

Pantone 638C

CMYK: 73 11 7 0

RGB: 1 173 216

HEX: #01ADD8

 

Teal

Pantone 7716C

CMYK: 83 22 47 2

RGB: 0 147 143

HEX: #00938F

 

Watermelon

Pantone 709C

CMYK: 0 77 37 0

RGB: 241 98 120

HEX: #F16278

 

Tangerine

Pantone 151C

CMYK: 0 60 100 0

RGB: 245 130 32

HEX: #F58220

 

Sunflower

Pantone 7408C

CMYK: 3 26 100 0

RGB: 246 189 23

HEX: #F6BD17