Toolkit: Guides

Color Palettes

Color is an integral part of the Utah State University visual brand. Consistent and appropriate use of these colors will create a strong and consistent visual presence for the university. To maintain immediate recognition, use the primary color palette specified below, recognizing the dominant color is Aggie Blue.

Utah State University has an interest in maintaining a strong visual identity that symbolizes the Utah State brand and our university's impact throughout the state, nation, and world. To ensure immediate recognition, we use a limited number of colors for our logos: "Aggie" blue, white, black, and gray.

There are many options that can be used to promote a cause, show inclusion for minoritized groups and identities, and support cultural celebrations. University Marketing and Communications, Trademark Licensing can help with ideas, suggestions, and options.

Primary Color Palette

Logos and wordmarks (marks) can only be reproduced in the primary color palette. The mark color used should provide a proper contrast with the background it is placed on so the mark does not blend with the background and meets accessibility contrast requirements. Use these equivalent formulas for matching the primary color palette: 

Secondary Color Palette

The secondary color palette is designed to provide creative flexibility. These colors are complementary to the primary color palette and were chosen to add warmth and energy to your design. Use these equivalent formulas for matching the secondary color palette: