The Brand Activation Team brings the Utah State University brand to life through sponsored events, retail activations, and immersive brand experiences. By creating meaningful touchpoints across Utah and throughout the United States, we share the Aggie spirit, build awareness of USU, and strengthen connections within the Aggie community—wherever they may be.
BRAND ACTIVATION
PROMOTIONS
Aggie Pre-Tailgate
Gear up for the Battle of the Brothers at Rally House SLC! Stop by our pre-tailgate before kickoff for free activities, exclusive Aggie giveaways, and the newest collection of Utah State gear.
Gameday Gear
Your go-to spot for home game gear. Find the fit, rep the theme, and show up ready to bring the Aggie spirit.
America 250 - Utah State Collection
A tribute to America's 250th anniversary and Utah State's 1888 land-grant legacy. Made for those who carry tradition forward.
First Drop: Limited Edition
Limited run of inaugural PAC-12 t-shirts available exclusively through this soft launch. This is your chance to gear up before the official transition.
March Madness Gear
Whether you want an official replica jersey, a classic support t-shirt, or a unique nod to USU's Mountain West Conference win, we've got you covered.
Jersey Drop
Support the Aggie Men's Basketball as they fight for the title at the Thomas & Mack Center in Las Vegas. Get your gear!
Salute to Service
This annual promotion recognizes the dedication and sacrifice of military service members, veterans, and their families—an integral part of the Aggie community.
SPONSORED
EVENTS & PROMOTIONS
The Brand Activation Team partners with departments and organizations to ensure every activation reflects the Aggie spirit and aligns with the Utah State University brand—creating a unified, impactful experience for every audience.
Let’s Collaborate
Contact the Brand Activation Team