Brand in Action - Small Moments, Big Impact Campaign

Small Moments, Big Impact Campaign

Make a connection to campus.

Globe with Arrow Icon  usu.edu/moments/ 

At Utah State University, the biggest impact starts with the smallest moments—a connection made on campus, the work done when no one is watching, and the hand extended to help. These moments grow and build on each other. We call it the Aggie Impact.

The Small Moments, Big Impact campaign showcases the small moments that all Aggies experience that lead to big impacts throughout the state of Utah, the nation, and even space.

This institutional marketing campaign focuses on the moments that shape Aggies because we believe every moment carries meaning because even something small (like a group of satellites the size of toasters) can create a BIG IMPACT. Every day, Aggies change lives, lift others, and leave a mark on the world. And the best part? We’re in it together.

Utilizing a digital-first approach, this campaign meets our audiences where they already are, allowing them to connect to this campaign through a feeling. We show our brand through:

  • Social Media Promotions (examples: Instagram Reels, YouTube Shorts)
  • Digital Promotions (Display Ads, Media Packaging, b-roll footage to media outlets)
  • Commercials
  • Billboards
  • Website

We show Real Aggies. in Real Moments. And connect with our audiences in real, authentic ways.