Bluff Wellbeing Survey Findings 2024
By Dr. Courtney Flint and Team

Contact Information
Dr. Courtney Flint
courtney.flint@usu.edu
435-797-8635
Summary
Bluff is one of 51 cities participating in the Utah Wellbeing Survey Project in 2024. This project is designed to assess the wellbeing and local perspectives of city residents and to provide information to city leaders to inform general planning processes. Additional analysis is underway and this report may be updated over time.
We are grateful to all those who took the survey and to our city partners who helped to make this possible. We are grateful to a number of entities for funding: the Utah League of Cities and Towns, USU Extension, USU’s Institute for Land Water and Air, the Wasatch Front Regional Council, Utah Department of Transportation, the Utah Agricultural Experiment Station, and the cities of Alpine, Cedar Hills, Draper, Millcreek, Nephi, North Salt Lake, Ogden, Orem, Pleasant Grove, Providence, Springdale, Tremonton, West Bountiful, and West Valley City.
This report describes findings from the 2024 Bluff survey and comparative information with other project cities. In April and May 2024, Bluff City advertised the survey for residents largely through email, flyers, and town council meetings. All city residents age 18+ were encouraged to take the online Qualtrics survey.
How many people responded?
- 65 viable surveys were recorded in this 2024 survey effort.
- The Bluff 2022 survey had 83 responses.
- The adult population of Bluff was estimated at 111, based on the American Community Survey by the U.S. Census. The 65 survey responses in 2024 represent 58.6% of the adult population and have a conservative margin of error of 7.86%.
Survey Respondent Characteristics
| Resident Statistics | |
|---|---|
| Full Time Residents of Bluff | 83.1% |
| Part Time Residents of Bluff | 16.9% |
| Length of Residency — Range | 1.2-50 years |
| Length of Residency — Average | 18.1 years |
| Length of Residency — Median | 16.5 years |
| Length of Residency 5 Years or less | 20.3% |
Demographic characteristics of the survey respondents were compared below with U.S. Census information from the 2018-2022 American Community Survey. In the graph below, gray bars indicate differences between the American Community Survey estimates and the Utah Wellbeing Project surveys. The wider the gray bars, the larger the differences. Also note that estimates for religious affiliation, adult non-conforming or non-binary gender, disability, and chronic conditions are unavailable from the census data. There can also be a variable margin of error in the American Community Survey estimates, and caution should be used when comparing estimates. Not all respondents provided demographic information. As the graph shows, 2024 survey respondents were not fully representative of Bluff. People who are age 70 or over, have at least a 4-year college degree, have an income $100,000 to $149,999, and are employed were overrepresented while those who are age 60-69, do not have a college degree, have an income $50,000 to $74,999, are nonwhite, and are not employed for various reasons were underrepresented.

Overall Personal Wellbeing and Overall Wellbeing in Bluff
Survey participants were asked about their overall personal wellbeing and overall community wellbeing in Bluff. These wellbeing indicators were both measured on a 5-point scale from poor (1) to excellent (5). The average personal wellbeing score in Bluff was 4.20 with 89% of respondents indicating their wellbeing at a 4 or 5 on the 5-point scale. The average score for community wellbeing in Bluff was 3.88 with 74% of respondents indicating community wellbeing at a 4 or 5 on the 5-point scale.


When comparing survey data from Bluff over the years as shown in the information below, we can see that the average personal wellbeing score improved between 2022 and 2024. The average community wellbeing score remained nearly the same between 2022 and 2024. Note that the number of respondents differed between years, there is no tracking of individuals from one year to the next, and the low end of the scale was "Poor" in 2024 but "Very Poor" in prior years which may account for differences in scores over time.

Comparing Wellbeing Across Utah Cities
The Utah League of Cities and Towns clusters cities and towns into five different categories based on size and growth rates. We utilize these clusters in our analysis. Bluff is classified as a Rural Hub/Resort Community (and we have combined these with the Traditional Rural Communities). Some cities may fit within more than one cluster.
Within the Rural city cluster, Bluff was above the average overall personal wellbeing score and above the average overall community wellbeing score.


Wellbeing Domains in Bluff
According to national and international entities that track wellbeing, there are a number of common dimensions or domains of wellbeing. Survey respondents rated twelve domains on a 5-point scale from poor to excellent. They were also asked to indicate the importance of each domain to their overall personal wellbeing on a 5-point scale from not at all important to very important. The highest rated wellbeing domains for respondents in Bluff were Connection with Nature (92%), Local Environmental Quality (92%), and Safety and Security (87%). The most important wellbeing domains were Mental Health (100%), Physical Health (100%), Connection with Nature (98%), Local Environmental Quality (98%), and Living Standards (97%).

Wellbeing Matrix for Bluff
The graph below illustrates the relationship between the average rating and the average importance of wellbeing domains for survey respondents from Bluff. Connection with Nature, Leisure Time, Living Standards, Local Environmental Quality, Mental Health, Physical Health, and Safety and Security were highly important and rated above average among the domains. No Domains fell in the “red zone” of higher importance and lower ratings.

Wellbeing Domains Over Time in Bluff
The graphs below show how the domains were rated over the years by Bluff residents. The number of respondents changed over time. Note that the two domains Family Life and Transportation were new categories in the 2024 survey and were not measured in previous years. Most domain ratings increased from 2022 to 2024, except for Education which decreased. Connection with Nature, Safety and Security, and Local Environmental Quality were consistently highly rated for both survey years.

Community Connection in Bluff
Survey participants were asked about how connected they feel to Bluff on a 5-point scale from not at all (1) to a great deal (5), and the average score of all respondents was 3.97.

When comparing survey data from Bluff over the years as shown in the information below, we can see that the average community connection score improved between 2022 and 2024.

A positive relationship was found between individuals’ community connection and overall personal wellbeing as well as mental health.


The graph below shows how Wellbeing Project cities and towns compare on feelings of community connection based on the percentage of respondents who answered 4 or a 5 on a 5-point scale from “not at all” to “a great deal” connected to their city or town. Bluff ranked 1 out of the 51 cities that participated.

Participation in Recreation and Nature-Related Activities
Respondents were asked to indicate whether or not they participated in various activities in the last 12 months. The most popular activities were walking or biking in your neighborhood or city (94%), non-motorized recreation on public lands or waters in Utah (90%), using trails in or near your city (90%), community events (90%), and gardening at home (88%).

None of the recreation activities above were significantly related to higher ratings of personal wellbeing or community wellbeing.
Participating in city recreation programs was significantly related to higher ratings of community connection.
Perspectives on Population Growth and Economic Development
The majority of respondents in Bluff indicated that they felt the population growth was just right (54%). For the pace of economic development, respondents were split between opinions that it was just right (46%) and too slow (37%).


The graphs below show how perceptions of population growth and economic development in Bluff have varied across recent years of Wellbeing Surveys. Perceptions have stayed fairly consistent between 2022 and 2024, with a small decrease in the perception that the pace of economic development is too slow. For both years, the largest proportion of respondents thought that the population and economic development growth was just right.


The graphs below show perceptions of population growth and economic development for Bluff compared to other participating cities and towns in the Rural cluster.


The graph below illustrates how many respondents perceived the pace of economic development as too slow, just right, too fast, or had no opinion, with additional breakdowns for the number of respondents who provided comments.

The 37% of respondents who rated the pace of economic growth as “too slow” were further asked what aspects of the local economy they would like to see more of in Bluff. The majority of responses mentioned a desire for more employment opportunities and more restaurants, a grocery store, and more support for business. Housing and opportunities for young people and families were also mentioned. There was some discontent with planning and business support by local government.
Additionally, the 10% of respondents who rated the pace of economic growth as “too fast” were further asked what aspects of the local economy they feel are growing too quickly in Bluff. The few responses emphasized issues with tourist-based lodging, building, and the price of gas.
Transportation in Bluff
Respondents were asked to indicate all of their primary modes of transportation on a regular basis in Bluff. The most popular modes of transportation were personal car (100%) and walking (61%). Note that the options did not include hitchhiking.

Respondents were asked to indicate the most common barriers to transportation in Bluff. The most problematic barriers were Travel time (54%) and Cost (41%).

Respondents were asked to indicate the importance of a set of possible transportation developments in Bluff. The most important development to respondents were Improving walkability (70%), More trails (65%), and Enhancing safety (63%).

Respondents were asked to indicate how frequently various activities take them out of Bluff to another city or town. The most commonly indicated reasons for traveling to another city or town at least sometimes or once a month were Groceries (98%), Friends and Family (66%), and Eating Out (60%).

Concerns in Bluff
Survey respondents indicated the degree to which a number of possible local issues were a concern as they look to the future of Bluff. Access to Healthy/Quality Food (85%), Water Quality (85%), Climate Change (85%), and Water Supply (84%) were the top concerns. Since 2022, moderate or major concern about public safety (+24%) and shopping opportunities (+17%) notably increased, while concern about affordable housing (-13%) and employment opportunities (-11%) notably decreased.

Open Comments
All open comments collected in the survey were shared with city leaders. General observations and themes are shared here.
What Respondents Value Most in Bluff
Survey respondents were asked to comment on what they value most about Bluff. The most common words and phrases from all city comments are included in the word cloud below. It is possible that negative or unrelated words may appear since these words have been taken out of context, and they may not indicate the respondent’s intended meaning. Many comments to this question mentioned valuing the peace and quiet in Bluff, as well as the nature and scenery of the location. Many commented that they value Bluff’s small town feel.

Local Environmental Quality in Bluff
The 8% of respondents who rated the Local Environmental Quality domain as 1, 2, or 3 (Poor, Fair, or Moderate) were further asked if there are specific aspects of local environmental quality that they feel are problematic. There were only three comments. The uranium power plant was a point of concern as well as litter and water rights.
Improving Wellbeing in Bluff
Survey respondents were asked if there is anything that could be done to improve wellbeing in Bluff. Responses included a dichotomy of themes related to growth and development, some wanting no growth, while others mentioned they wanted and needed various types of growth. Transportation was also a theme with some commenting on wanting more safe driving in town and others mentioned wanting access to various forms of public transport.
Additional Comments
Respondents were also asked if they had any additional comments on wellbeing in Bluff. Responses indicated how much people love Bluff. Some also mentioned worries about caring for the elderly population in Bluff and wanting more support for this population.