Helper Wellbeing Survey Findings 2024
By Dr. Courtney Flint and Team

Contact Information
Dr. Courtney Flint
courtney.flint@usu.edu
435-797-8635
Summary
Helper is one of 51 cities participating in the Utah Wellbeing Survey Project in 2024. This project is designed to assess the wellbeing and local perspectives of city residents and to provide information to city leaders to inform general planning processes. Additional analysis is underway and this report may be updated over time.
We are grateful to all those who took the survey and to our city partners who helped to make this possible. We are grateful to a number of entities for funding: the Utah League of Cities and Towns, USU Extension, USU’s Institute for Land Water and Air, the Wasatch Front Regional Council, Utah Department of Transportation, the Utah Agricultural Experiment Station, and the cities of Alpine, Cedar Hills, Draper, Millcreek, Nephi, North Salt Lake, Ogden, Orem, Pleasant Grove, Providence, Springdale, Tremonton, West Bountiful, and West Valley City.
This report describes findings from the 2024 Helper survey and comparative information with other project cities. In April and May 2024, Helper City advertised the survey for residents largely through social media and newsletters. All city residents age 18+ were encouraged to take the online Qualtrics survey.
How many people responded?
- 48 viable surveys were recorded in this 2024 survey effort.
- The Helper 2022 survey had 46 responses and the Helper 2021 survey had 100 responses and the Helper 2020 survey had 101 responses.
- The adult population of Helper was estimated at 1,958, based on the American Community Survey by the U.S. Census. The 48 survey responses in 2024 represent 2.5% of the adult population and have a conservative margin of error of 13.97%. Due to the low number of respondents and the high conservative margin of error, caution should be used when interpreting these survey results.
Survey Respondent Characteristics
| Resident Statistics | |
|---|---|
| Full Time Residents of Helper | 95.8% |
| Part Time Residents of Helper | 4.2% |
| Length of Residency — Range | 1-74 years |
| Length of Residency — Average | 17.4 years |
| Length of Residency — Median | 9.5 years |
| Length of Residency 5 Years or less | 29.2% |
Demographic characteristics of the survey respondents were compared below with U.S. Census information from the 2018-2022 American Community Survey. In the graph below, gray bars indicate differences between the American Community Survey estimates and the Utah Wellbeing Project surveys. The wider the gray bars, the larger the differences. Also note that estimates for religious affiliation, adult non-conforming or non-binary gender, disability, and chronic conditions are unavailable from the census data. There can also be a variable margin of error in the American Community Survey estimates, and caution should be used when comparing estimates. Not all respondents provided demographic information. As the graph shows, 2024 survey respondents were not fully representative of Helper. People who are age 30-39, are age 40-49, are adult females, have at least a 4-year college degree, have an income $150,000 or over, are married, have children under 18 in their household, and are employed were overrepresented while those who are adult males, do not have a college degree, and are not employed for various reasons were underrepresented.

Overall Personal Wellbeing and Overall Wellbeing in Helper
Survey participants were asked about their overall personal wellbeing and overall community wellbeing in Helper. These wellbeing indicators were both measured on a 5-point scale from poor (1) to excellent (5). The average personal wellbeing score in Helper was 3.79 with 69% of respondents indicating their wellbeing at a 4 or 5 on the 5-point scale. The average score for community wellbeing in Helper was 3.71 with 62% of respondents indicating community wellbeing at a 4 or 5 on the 5-point scale.


When comparing survey data from Helper over the years as shown in the information below, we can see that the average personal wellbeing score remained fairly consistent from 2020 to 2022, but decreased from 2022 to 2024. The average community wellbeing score saw a large increase in 2022, but otherwise has remained fairly consistent. Note that the number of respondents differed between years, there is no tracking of individuals from one year to the next, and the low end of the scale was "Poor" in 2024 but "Very Poor" in prior years which may account for differences in scores over time.

Comparing Wellbeing Across Utah Cities
The Utah League of Cities and Towns clusters cities and towns into five different categories based on size and growth rates. We utilize these clusters in our analysis. Helper is classified as a Rural Hub/Resort Community (and we have combined these with the Traditional Rural Communities). Some cities may fit within more than one cluster.
Within the Rural city cluster, Helper was slightly below the average overall personal wellbeing score and above the average overall community wellbeing score.


Wellbeing Domains in Helper
According to national and international entities that track wellbeing, there are a number of common dimensions or domains of wellbeing. Survey respondents rated twelve domains on a 5-point scale from poor to excellent. They were also asked to indicate the importance of each domain to their overall personal wellbeing on a 5-point scale from not at all important to very important. The highest rated wellbeing domains for respondents in Helper were Safety and Security (77%), Family Life (73%), and Leisure Time (73%). The most important wellbeing domains were Mental Health (100%), Living Standards (98%), Physical Health (95%), and Safety and Security (95%).

Wellbeing Matrix for Helper
The graph below illustrates the relationship between the average rating and the average importance of wellbeing domains for survey respondents from Helper. Family Life, Leisure Time, Mental Health, and Safety and Security were highly important and rated above average among the domains. Living Standards and Physical Health fell in the “red zone” of higher importance and lower ratings.

Wellbeing Domains Over Time in Helper
The graphs below show how the domains were rated over the years by Helper residents. The number of respondents changed over time. Note that the two domains Family Life and Transportation were new categories in the 2024 survey and were not measured in previous years. All the domains declined in average ratings from 2022 to 2024.

Community Connection in Helper
Survey participants were asked about how connected they feel to Helper on a 5-point scale from not at all (1) to a great deal (5), and the average score of all respondents was 3.35.

When comparing survey data from Helper over the years as shown in the information below, we can see that the average community connection score saw a large increase in 2022, but the 2024 average has returned to similar scores as 2020 and 2021.

A positive relationship was found between individuals’ community connection and overall personal wellbeing as well as mental health.


The graph below shows how Wellbeing Project cities and towns compare on feelings of community connection based on the percentage of respondents who answered 4 or a 5 on a 5-point scale from “not at all” to “a great deal” connected to their city or town. Helper ranked 11 out of the 51 cities that participated.

Participation in Recreation and Nature-Related Activities
Respondents were asked to indicate whether or not they participated in various activities in the last 12 months. The most popular activities were walking or biking in your neighborhood or city (100%), community events (90%), non-motorized recreation on public lands or waters in Utah (88%), and using trails in or near your city (88%).

None of the recreation activities above were significantly related to higher ratings of personal wellbeing, community wellbeing, or community connection.
Perspectives on Population Growth and Economic Development
The largest proportion of respondents in Helper indicated that they felt the population growth was just right (50%). A sizable proportion (22%) had no opinion about population growth. For the pace of economic development, respondents were split between opinions that it was too slow (45%) and just right (40%).


The graphs below show how perceptions of population growth and economic development in Helper have varied across recent years of Wellbeing Surveys. The largest proportion of respondents have consistently indicated that the rate of population growth is just right, with a decrease from 2022 to 2024. Perception that the pace of economic development was too slow increased dramatically from 2022 to 2024 while perception that it was just right decreased.


The graphs below show perceptions of population growth and economic development for Helper compared to other participating cities and towns in the Rural cluster.


The graph below illustrates how many respondents perceived the pace of economic development as too slow, just right, too fast, or had no opinion, with additional breakdowns for the number of respondents who provided comments.

The 45% of respondents who rated the pace of economic growth as “too slow” were further asked what aspects of the local economy they would like to see more of in Helper. Comments focused on the need for more retail and business and frustration with building ownership in Helper. There were also concerns about job availability, housing, and affordability among other concerns.
Additionally, the 10% of respondents who rated the pace of economic growth as “too fast” were further asked what aspects of the local economy they feel are growing too quickly in Helper. The few comments focused on concerns about affordability, taxes, housing, and business.
Transportation in Helper
Respondents were asked to indicate all of their primary modes of transportation on a regular basis in Helper. The most popular modes of transportation were personal car (98%) and walking (35%).

Respondents were asked to indicate the most common barriers to transportation in Helper. The most problematic barriers were Cost (46%) and Travel time (38%).

Respondents were asked to indicate the importance of a set of possible transportation developments in Helper. The most important development to respondents were Improving road surfaces (72%), Improving walkability (62%), and Enhancing safety (60%).

Respondents were asked to indicate how frequently various activities take them out of Helper to another city or town. The most commonly indicated reasons for traveling to another city or town at least sometimes or once a month were Groceries (98%), Eating Out (92%), and Recreation/Sports (88%).

Concerns in Helper
Survey respondents indicated the degree to which a number of possible local issues were a concern as they look to the future of Helper. Affordable Housing (89%), Opportunities for Youth (84%), Water Supply (75%), and Recreation Opportunities (74%) were the top concerns. Since 2022, moderate or major concern about social and emotional support (+21%), access to healthy/quality food (+12%), affordable housing (+11%), and opportunities for youth (+10%) notably increased, while concern about substance misuse (-27%), suicide (-13%), climate change (-12%), water supply (-11%), and air quality (-10%) notably decreased.

Open Comments
All open comments collected in the survey were shared with city leaders. General observations and themes are shared here.
What Respondents Value Most in Helper
Survey respondents were asked to comment on what they value most about Helper. The most common words and phrases from all city comments are included in the word cloud below. It is possible that negative or unrelated words may appear since these words have been taken out of context, and they may not indicate the respondent’s intended meaning. Helper respondents commented about valuing the friendly, close-knit nature of the town, where neighbors help each other, and community events bring people together. Residents also highly value the small-town atmosphere, emphasizing the importance of community, history, and a slower pace of life.

Local Environmental Quality in Helper
The 29% of respondents who rated the Local Environmental Quality domain as 1, 2, or 3 (Poor, Fair, or Moderate) were further asked if there are specific aspects of local environmental quality that they feel are problematic. Trash in open and green spaces, walkways, and on the streets were points of concern. Noise and traffic on the highway were also noted.
Improving Wellbeing in Helper
Survey respondents were asked if there is anything that could be done to improve wellbeing in Helper. Many respondents expressed wanting more local businesses, restaurants, and shops, as well as local events. There was a strong desire expressed for more family-oriented amenities, such as parks and activities for children.
Additional Comments
Respondents were also asked if they had any additional comments on wellbeing in Helper. The town’s character is cherished for its small-town feel and community orientation. Helper respondents emphasized the need for more businesses and job opportunities to combat high living costs and sustain families in the area. Comments suggested that education is highly valued, with local schools praised for their personalized approach. However, safety concerns, including speeding, crime, and inadequate law enforcement, were prominent in the comments, with respondents urging for more proactive policing and better safety measures.