Vineyard Wellbeing Survey Findings 2024
By Dr. Courtney Flint and Team

Contact Information
Dr. Courtney Flint
courtney.flint@usu.edu
435-797-8635
Summary
Vineyard is one of 51 cities participating in the Utah Wellbeing Survey Project in 2024. This project is designed to assess the wellbeing and local perspectives of city residents and to provide information to city leaders to inform general planning processes. Additional analysis is underway and this report may be updated over time.
We are grateful to all those who took the survey and to our city partners who helped to make this possible. We are grateful to a number of entities for funding: the Utah League of Cities and Towns, USU Extension, USU’s Institute for Land Water and Air, the Wasatch Front Regional Council, Utah Department of Transportation, the Utah Agricultural Experiment Station, and the cities of Alpine, Cedar Hills, Draper, Millcreek, Nephi, North Salt Lake, Ogden, Orem, Pleasant Grove, Providence, Springdale, Tremonton, West Bountiful, and West Valley City.
This report describes findings from the 2024 Vineyard survey and comparative information with other project cities. In late February and March 2024, Vineyard City advertised the survey for residents largely through social media and newsletters. All city residents age 18+ were encouraged to take the online Qualtrics survey.
How many people responded?
- 162 viable surveys were recorded in this 2024 survey effort.
- The Vineyard 2022 survey had 418 responses and the Vineyard 2021 survey had 379 responses.
- The adult population of Vineyard was estimated at 9,030, based on the American Community Survey by the U.S. Census. The 162 survey responses in 2024 represent 1.8% of the adult population and have a conservative margin of error of 7.63%.
Survey Respondent Characteristics
| Resident Statistics | |
|---|---|
| Full Time Residents of Vineyard | 100.0% |
| Part Time Residents of Vineyard | 0.0% |
| Length of Residency — Range | 1-53 years |
| Length of Residency — Average | 5.4 years |
| Length of Residency — Median | 5 years |
| Length of Residency 5 Years or less | 62.1% |
Demographic characteristics of the survey respondents were compared below with U.S. Census information from the 2018-2022 American Community Survey. In the graph below, gray bars indicate differences between the American Community Survey estimates and the Utah Wellbeing Project surveys. The wider the gray bars, the larger the differences. Also note that estimates for religious affiliation, adult non-conforming or non-binary gender, disability, and chronic conditions are unavailable from the census data. There can also be a variable margin of error in the American Community Survey estimates, and caution should be used when comparing estimates. Not all respondents provided demographic information. As the graph shows, 2024 survey respondents were not fully representative of Vineyard. People who are age 30-39, have at least a 4-year college degree, have an income $100,000 to $149,999, are married, have children under 18 in their household, and own their homes were overrepresented while those who are age 18-29, do not have a college degree, and are renters were underrepresented.

Overall Personal Wellbeing and Overall Wellbeing in Vineyard
Survey participants were asked about their overall personal wellbeing and overall community wellbeing in Vineyard. These wellbeing indicators were both measured on a 5-point scale from poor (1) to excellent (5). The average personal wellbeing score in Vineyard was 4.22 with 87% of respondents indicating their wellbeing at a 4 or 5 on the 5-point scale. The average score for community wellbeing in Vineyard was 3.43 with 49% of respondents indicating community wellbeing at a 4 or 5 on the 5-point scale.


When comparing survey data from Vineyard over the years as shown in the information below, we can see that the average personal wellbeing score improved between 2021 and 2022, and declined between 2022 and 2024. The average community wellbeing score has declined between each survey year. Note that the number of respondents differed between years, there is no tracking of individuals from one year to the next, and the low end of the scale was "Poor" in 2024 but "Very Poor" in prior years which may account for differences in scores over time.

Comparing Wellbeing Across Utah Cities
The Utah League of Cities and Towns clusters cities and towns into five different categories based on size and growth rates. We utilize these clusters in our analysis. Vineyard is classified as a Rapid Growth City. Some cities may fit within more than one cluster.
Within the Rapid Growth city cluster, Vineyard was slightly above the average overall personal wellbeing score and below the average overall community wellbeing score.


Wellbeing Domains in Vineyard
According to national and international entities that track wellbeing, there are a number of common dimensions or domains of wellbeing. Survey respondents rated twelve domains on a 5-point scale from poor to excellent. They were also asked to indicate the importance of each domain to their overall personal wellbeing on a 5-point scale from not at all important to very important. The highest rated wellbeing domains for respondents in Vineyard were Family Life (88%), Living Standards (77%), and Mental Health (77%). The most important wellbeing domains were Safety and Security (98%), Mental Health (97%), and Family Life (96%).

Wellbeing Matrix for Vineyard
The graph below illustrates the relationship between the average rating and the average importance of wellbeing domains for survey respondents from Vineyard. Family Life, Leisure Time, Living Standards, Mental Health, Physical Health, and Safety and Security were highly important and rated above average among the domains. No Domains fell in the “red zone” of higher importance and lower ratings.

Wellbeing Domains Over Time in Vineyard
The graphs below show how the domains were rated over the years by Vineyard residents. The number of respondents changed over time. Note that the two domains Family Life and Transportation were new categories in the 2024 survey and were not measured in previous years. The largest change from 2022 to 2024 was a decrease in Education. Living Standards was consistently among the top rated domains each survey year, while Cultural Opportunities was among the lowest.

Community Connection in Vineyard
Survey participants were asked about how connected they feel to Vineyard on a 5-point scale from not at all (1) to a great deal (5), and the average score of all respondents was 2.93.

When comparing survey data from Vineyard over the years as shown in the information below, we can see that the average community connection score improved between 2021 and 2022, and declined between 2022 and 2024.

A positive relationship was found between individuals’ community connection and overall personal wellbeing as well as mental health.


The graph below shows how Wellbeing Project cities and towns compare on feelings of community connection based on the percentage of respondents who answered 4 or a 5 on a 5-point scale from “not at all” to “a great deal” connected to their city or town. Vineyard ranked 35 out of the 51 cities that participated.

Participation in Recreation and Nature-Related Activities
Respondents were asked to indicate whether or not they participated in various activities in the last 12 months. The most popular activities were walking or biking in your neighborhood or city (96%), using trails in or near your city (92%), and recreating in parks in your city (88%).

Participating in city recreation programs was significantly related to higher ratings of personal wellbeing, community wellbeing, and community connection.
Perspectives on Population Growth and Economic Development
The majority of respondents in Vineyard indicated that they felt the population growth was too fast (68%). For the pace of economic development, the largest proportion of respondents indicated that it was too slow (50%).


The graphs below show how perceptions of population growth and economic development in Vineyard have varied across recent years of Wellbeing Surveys. The majority of respondents have consistently indicated that the rate of population growth is too fast over the survey years, with a slight decrease from 2022 to 2024. Perception that the pace of economic development is too slow increased from 2022 to 2024.


The graphs below show perceptions of population growth and economic development for Vineyard compared to other participating cities and towns in the Rapid Growth Cities cluster.


The graph below illustrates how many respondents perceived the pace of economic development as too slow, just right, too fast, or had no opinion, with additional breakdowns for the number of respondents who provided comments.

The 50% of respondents who rated the pace of economic growth as “too slow” were further asked what aspects of the local economy they would like to see more of in Vineyard. The most commonly mentioned topic by respondents was a desire for a grocery store in Vineyard. Respondents also expressed wanting shops, restaurants, and things to do. Beyond asking for more retail, there were a few comments related to needs for increased job opportunities and walkability.
Additionally, the 21% of respondents who rated the pace of economic growth as “too fast” were further asked what aspects of the local economy they feel are growing too quickly in Vineyard. Many respondents expressed fear that the growth is too fast for the current infrastructure and amenities. There was a general consensus that a lot of housing is being built but little attention is being given to basic things such as grocery stores, schools, and roads. There were some comments that expressed concern about Utah City and how that will affect Vineyard.
Transportation in Vineyard
Respondents were asked to indicate all of their primary modes of transportation on a regular basis in Vineyard. The most popular modes of transportation were personal car (98%) and walking (42%).

Respondents were asked to indicate the most common barriers to transportation in Vineyard. The most problematic barriers were Travel time (55%) and Lack of routes (50%).

Respondents were asked to indicate the importance of a set of possible transportation developments in Vineyard. The most important development to respondents were Enhancing safety (80%), More trails (68%), and Adding road capacity (66%).

Respondents were asked to indicate how frequently various activities take them out of Vineyard to another city or town. The most commonly indicated reasons for traveling to another city or town at least sometimes or once a month were Groceries (99%), Eating Out (97%), Other Services (95%), and Friends and Family (94%).

Concerns in Vineyard
Survey respondents indicated the degree to which a number of possible local issues were a concern as they look to the future of Vineyard. Air Quality (85%), Public Safety (80%), and Open Space/Green Space (79%) were the top concerns. Since 2022, moderate or major concern about public safety (+12%) and opportunities for youth (+11%) notably increased.

Open Comments
All open comments collected in the survey were shared with city leaders. General observations and themes are shared here.
What Respondents Value Most in Vineyard
Survey respondents were asked to comment on what they value most about Vineyard. The most common words and phrases from all city comments are included in the word cloud below. It is possible that negative or unrelated words may appear since these words have been taken out of context, and they may not indicate the respondent’s intended meaning. Many comments noted appreciation for the social aspects of the town as well as the small-town feel. In addition, people mentioned that the location of the town was a great bonus as it is near a lot of key locations.

Local Environmental Quality in Vineyard
The 55% of respondents who rated the Local Environmental Quality domain as 1, 2, or 3 (Poor, Fair, or Moderate) were further asked if there are specific aspects of local environmental quality that they feel are problematic. Lack of green space and greenery in Vineyard was a major concern and respondents expressed that their opinions aren’t taken into account by city management. Mosquitoes, bugs, bats, and mayflies were all concerns as well. Pollution, dust, and general air quality were also noted.
Improving Wellbeing in Vineyard
Survey respondents were asked if there is anything that could be done to improve wellbeing in Vineyard. Parking was noted as a consistent concern in the area as well as the routes in/out of the city. Another common concern was rapid growth of high-density housing. Comments also expressed complaints about elected officials listening to the public.
Additional Comments
Respondents were also asked if they had any additional comments on wellbeing in Vineyard. Comments expressed negative attitudes towards growth as well as how government officials are communicating with the public. Others expressed worries about how politics are affecting the wellbeing of people in the area.