Brand Standards: Web

Web Pillars

Be united

Using the web template makes the USU web experience consistent while providing the flexibility needed to communicate a variety of messages. The web template carries two essential web branding elements: the USU Brand Header and the USU Global Footer.

Focus on user experience

USU websites should be intuitive and easy to use. Be clear, simple, and consistent.

Design for all screen sizes

Websites should be responsive allowing for all information and user interaction to be accessible on all devices. The web template is built around a responsive framework, Bootstrap, which provides the tools to develop responsive websites.

Be accessible

Utah State University is committed to providing an online experience that is accessible to everyone. Related policy: Electronic and Information Technology Accessibility.

Use semantic markup

Follow coding best practices by developing with semantic HTML and CSS. Doing so helps with usability, accessibility, and search engine optimization (SEO).