Marketing - BS, BA

Jon M. Huntsman School of Business

About This Degree

Marketing is an extremely valuable interdisciplinary career path that contains some of the most sought after skills and positions in the world of business.

Within the socio economic and political environment, the marketer plans, prices, promotes, and distributes goods and services. In short, the modern marketer seeks to understand and influence buyer and seller behavior. A marketing degree can open many doors in a wide range of industries including advertising, media, and sales activities. Typically, marketing positions are highly sought after by individuals who consider themselves creative and/or analytical.

Students will receive a BS by completing all required courses in their major. To receive a BA, students must also gain proficiency in one or more foreign languages.


At a Glance

College: Jon M. Huntsman School of Business

Department: Marketing and Strategy Department

USU Locations:

Program Requirements

Career And Outcomes

Career Opportunities

With a degree in marketing, you will be qualified for the following careers:

  • Marketing Strategist
  • Investment Manager
  • Public Relations Specialist
  • Financial Services
  • Strategic Sales & Account Management
  • Global Marketing
  • Purchasing & Procurement
  • PR Accountant Executive
  • Marketing Management
  • Brand Management
  • Media Planner
  • Marketing Analytics

Our professional career coaches are equipped with all the tools necessary to help you with interview prep, professional networking, job searching, and so much more! Schedule an appointment today.

Job Outlook



Kaylee Riggs

Office: EBB 309
Phone: 435-797-2272

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USU Locations


*This degree is available at various USU locations.

**This degree is 100% available online. USU is a SARA-approved institution offering fully online programs nationwide; please visit USU's state authorizations for details.


Admission Requirements

Utah State University's admissions requirements as well as the Jon M. Huntsman admission requirements must be meet to be able to declare a Huntsman School of Business major.

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