3C: Utahns’ Beliefs and Behaviors Related to Air Quality

Air quality is one of the top environmental concerns for Utahns today.^3.C Health risks associated with air pollution can range from mild physiological impacts to death from cardiovascular and respiratory disease.^3.C

Attitudes and behavior regarding air pollution and associated health risks vary among Utahns. According to findings from the 2023 Utah People and the Environment Poll (Figure 3.C.1), people living in urban areas view air pollution as a greater health risk compared to those in rural areas. Urban areas experience air pollution differently than in rural parts of the state. As a result, urban Utahns are more likely to protect themselves by using an air purifier or avoiding strenuous outdoor activities on poor air quality days. On the other hand, because rural Utahns don’t experience air pollution as a persistent risk, they are less likely to take action during poor air quality events unless the air pollution is severe enough, such as with wildfire events.

These findings can be used to improve air pollutionmessaging techniques of policy makers, health
practitioners, and communicators. Proposed solutions to air quality issues will be more effective if they’re crafted in ways that target urban and rural Utahns’ specific needs. Messaging and solutions should avoid instilling fear while also helping Utahns recognize the risks air pollution poses, encourage confidence in combating pollution while planning ahead for bad air days, and provide resources that enable Utahns to act, such as affordable public transportation or e-bike and air purifier rebate programs.