Digital Strategy & Analytics offers vision, support, and analysis for the digital resources utilized by USU, including the design, development, and maintenance of usu.edu, USU web templates, and the central social media pages.
WHAT
WE DO
Web Strategy
The Web Strategy team is responsible for the university's top-level pages and statewide campus pages. Additionally, this team is responsible for defining the web’s visual identity, developing USU’s official web templates, and ensuring optimal SEO for the University’s web pages.
Social Media
The social media team is responsible for content creation, strategy and the management of USU’s official social media accounts.
Digital Campaigns
This team leverages Google Ads and paid digital platforms to deliver University messages to key stakeholders. Additionally, this team is responsible for finding innovative pathways for reaching new audiences, such as virtual environments and spatial computing.
DIGITAL STRATEGY
RESOURCES
Web
Consistent use of design elements and web page layout helps maintain a strong, unified Utah State university visual brand identity.
Digital Advertising
For paid online advertising, there are several options you can choose from. USU most frequently uses display and search ads, and social media.
Consistent use of design elements and web page layout helps maintain a strong, unified Utah State university visual brand identity.
USU students enjoy the best college experience in the country. See Aggie life and accomplishments.
For paid online advertising, there are several options you can choose from. USU most frequently uses display and search ads, and social media.
Social Media
USU students enjoy the best college experience in the country. See Aggie life and accomplishments.
Social Media Hub
Social Media Brand Standards
Social Media Policy