Helper Wellbeing Survey Findings 2022
By Dr. Courtney Flint and Team

courtney.flint@usu.edu
435-797-8635
Summary
Helper City is one of 33 cities participating in the Utah Wellbeing Survey Project in 2022. This project is designed to assess the wellbeing and local perspectives of city residents and to provide information to city leaders to inform their general planning process.
We are grateful to all participants who took the survey and to our city partners who helped to make this possible. Additionally, we are grateful to the Utah League of Cities and Towns and USU Extension for their financial support.
What is in this report?
This report describes findings from the 2022 Helper survey and some comparative information with other project cities. Feedback from city leaders, planners, and residents is welcome.
How was the survey conducted?
Starting in March of 2022, Helper City advertised the survey via email lists, social media, and the city website. All city residents age 18+ were encouraged to take the online Qualtrics survey.
How many people responded?
- 46 viable surveys were recorded in this 2022 survey effort with 91.3% complete responses.
- The 2021 Helper survey had 100 responses and the 2020 Helper survey had 101 responses. Past reports are available on the Utah Wellbeing Project website.
- The adult population of Helper was estimated at 1,830, based on the 2016-2020 American Community Survey by the U.S. Census. The 46 survey responses in 2022 represent 2.5% of the adult population and have a conservative margin of error of 14.27% which is high due to the lower number of participants this year.
Key Findings
Overall Personal Wellbeing and Community Wellbeing in Helper were above average among the 33 study cities. Overall Personal Wellbeing and Community Wellbeing in Helper declined between 2020 and 2021, but increased between 2021 and 2022.
Highest Rated Wellbeing Domains:
- Safety and Security
- Connection with Nature
- Living Standards
Most Important Wellbeing Domains:
- Safety and Security
- Physical Health
- Mental Health
Red Zone Domain: (High Importance, Low Rating)
- Physical Health
- Mental Health
Perceptions that residents take action and feelings of community connection were highest in Helper than in any other study city.
The majority of respondents felt Population Growth and the Pace of Economic Development in Helper were just right.
Top concerns for the future of Helper were:
- Water Supply (86% Moderate or Major Concern)
- Affordable Housing (79% Moderate or Major Concern)
- Opportunities for Youth (74% Moderate or Major Concern)
- Substance Abuse (71% Moderate or Major Concern)
- Employment Opportunities (71% Moderate or Major Concern)
What do people value most about Helper?
Positive social climate with small-town feel.
Key Wellbeing Issues and Resource Areas
In addition to providing partner cities with the opportunity to take part in surveys, the Utah Wellbeing Project has worked to provide curated resources for community leaders and citizens that aim to improve specific aspects of wellbeing. These Wellbeing Resources can be found on the Utah Wellbeing Project Website, along with other useful tools and information.
Based on results of the 2022 Utah Wellbeing Project Surveys in Helper City, key wellbeing issues include: Physical Health, Mental Health, Water Supply, Affordable Housing, and Opportunities for Youth. Below you will find links to specific wellbeing resource areas we believe may be used to target some of these issues.
Survey Respondent Characteristics
Table 1
| Full Time Residents of Helper | 97.8% |
| Part Time Residents of Helper | 2.2% |
| Length of Residency — Range | 0.5- 76 years |
| Length of Residency — Average | 23.7 years |
| Length of Residency — Median | 15 years |
| Length of Residence 5 years or less | 26.1% |
Demographic characteristics of the survey respondents were compared below with U.S. Census information from the 2016-2020 American Community Survey. As the table shows, 2022 survey respondents were not fully representative of Helper. People age 30-39, who are female, have at least a 4- year college degree, are married, have children under 18 in the household, are employed, and those with incomes between $100,000 and $149,999 were particularly overrepresented. People age 18-29 and those with incomes between $25,000 and $49,999 were particularly underrepresented. Not all respondents provided demographic information. Weighting was not used in any of the analysis for the findings presented below.
Table 2
Demographic Characteristics of Survey Respondents and U.S. Census Data for Helper
Demographic Characteristics |
Helper Wellbeing Survey | American Community Survey 2016-2020 Estimates |
||
|---|---|---|---|---|
| Online 2020 101 Respondents |
Online 2021 100 Respondents |
Online 2022 48 Respondents |
||
| Age 18-29 | 5.6% | 12.8% | 7.1% | 15.4% |
| Age 30-39 | 21.1% | 34.3% | 31.0% | 13.7% |
| Age 40-49 | 18.9% | 34.8% | 21.4% | 16.3% |
| Age 50-59 | 24.4% | 10.7% | 16.7% | 23.3% |
| Age 60-69 | 17.8% | 6.2% | 14.3% | 14.0% |
| Age 70 or over | 12.2% | 1.1% | 9.5% | 17.3% |
| Adult Female | 61.8% | 57.1% | 69.0% | 47.7% |
| Adult Male | 38.2% | 41.6% | 26.2% | 52.3% |
| Adult non-conforming or non-binary |
NA | NA | 4.8% | NA |
| No college degree | 57.3% | 62.8% | 47.6% | 85.3% |
| College degree (4-year) | 42.7% | 37.2% | 52.4% | 14.7% |
| Median household income | NA | NA | NA | $55,760 |
| Income under $25,000 | 9.4% | 14.5% | 7.3% | 12.8% |
| Income $25,000 to $49,999 | 15.3% | 18.4% | 17.1% | 29.9% |
| Income $50,000 to $74,999 | 37.6% | 39.5% | 29.3% | 30.3% |
| Income $75,000 to $99,999 | 18.8% | 15.8% | 19.5% | 16.2% |
| Income $100,000 to $149,999 | 14.1% | 9.2% | 17.1% | 6.9% |
| Income $150,000 or over | 4.7% | 2.6% | 9.8% | 3.9% |
| Church of Jesus Christ of Latter-day Saints |
14.6% | 22.4% | 12.2% | NA |
| Other religion | 52.8% | 40.8% | 46.3% | NA |
| Agnostic/Atheist/No religious preference | 32.6% | 36.8% | 41.5% | NA |
| Hispanic/Latino | NA | 14.3% | 14.3% | 9.5% |
| White | 94.5% | 81.1% | 90.2% | 94.2% |
| Nonwhite | 5.5% (includes Hispanic/Latino) |
18.9% | 9.8% | 5.8% |
| Married | 68.5% | 63.6% | 76.2% | 61.4% |
| Children under 18 in household | 47.1% | 33.8% | 40.5% | 24.1% |
| Employed | 66.3% | 59.0% | 78.6% | 59.5% |
| Out of work and looking for work | 1.1% | 1.3% | 0.0% | 2.2% |
| Other | 32.3% | 39.7% | 21.4% | 38.3% |
| Own home/Owner occupied | 86.4% | 76.9% | 88.1% | 79.2% |
| Rent home/Renter occupied/Other | 13.6% | 23.1% | 11.9% | 20.8% |
Overall Personal Wellbeing and Overall Wellbeing in Helper
Survey participants were asked about their overall personal wellbeing and overall community wellbeing in Helper. These wellbeing indicators were both measured on a 5-point scale from very poor (1) to excellent (5). The average personal wellbeing score in Helper was 4.15 with 80% of respondents indicating their wellbeing at a 4 or 5 on the 5-point scale. The average score for community wellbeing in Helper was 4.09 with 80% of respondents indicating city wellbeing at a 4 or 5 on the 5-point scale.


Comparing survey data from Helper over the years as shown in the information below, we can see that the average personal wellbeing score and the community wellbeing score remained nearly the same between 2020 and 2021, but increased dramatically between 2021 and 2022. Note that the number of respondents differed between years and there is no tracking of individuals from one year to the next.

Comparing Wellbeing Across Utah Cities
The Utah League of Cities and Towns classifies Helper as a Rural Hub/Resort Community (and we have combined these with the Traditional Rural Communities). Some cities may fit within more than one cluster.
Within the Rural city cluster, Helper fell above the cluster average in terms of the average overall personal wellbeing and community wellbeing scores. Helper was statistically significantly higher than East Carbon and Moab in terms of overall personal wellbeing, but not significantly different from any other city in the cluster. In terms of community wellbeing, Helper was significantly higher than all other cities in the cluster except Ephraim, Beaver, and Bluff. Margins of error are particularly high for Delta, Helper, Midvale, and Santaquin due to low survey response.


Wellbeing Domains in Helper
According to national and international entities that track wellbeing, there are a number of common dimensions or domains of wellbeing. In this survey, respondents rated ten domains on a 5-point scale from poor to excellent, suggesting how their wellbeing was doing in each area. They were also asked to indicate the importance of each domain to their overall personal wellbeing on a 5-point scale from not at all important to very important. The top four highest rated wellbeing domains for respondents in Helper were Safety and Security (87%), Living Standards (87%), and Connection with Nature (84%), and Local Environmental Quality (82%). The four most important wellbeing domains were Safety and Security (100%), Physical Health (100%), Mental Health (100%), and Living Standards (98%).


Wellbeing Matrix for Helper
The graph below illustrates the relationship between the average rating and the average importance of wellbeing domains for survey respondents from Helper. Safety and Security and Living Standards were highly important and rated above average among the domains. Physical Health and Mental Health fell in the “red zone” of higher importance, but lower ratings.

Wellbeing Domains Over Time in Helper
The graphs below show how the domains were rated over the years by Helper residents (irrespective of the COVID-19 Pandemic). The number of respondents changed over time and was particularly lower in 2022 which may be behind some of the dramatic changes in 2022.

How are Demographic Characteristics Related to Wellbeing?
The demographic variables for age, gender, college degree, religion, income, and length of residence were found to have varying relationships among Helper respondents as shown in the table below based on a generalized linear model with unweighted data. The +/- sign indicates whether the wellbeing score in the specific demographic group was significantly higher or lower than the reference group in each demographic variable (p<.05).
Table 3
Relationship Between Demographic Characteristics and Wellbeing Domains in Helper
| Domains Rated | Demographic Variables | |||||
|---|---|---|---|---|---|---|
| Age 60+ | Female | College Degree | Latter-day Saint | Highest Income ($150,000+) |
Resident 5 Years or Less | |
| Wellbeing Ratings | ||||||
| Overall Personal Wellbeing | ||||||
| Wellbeing in Helper | - vs 18-39 |
|||||
| Connection with Nature | - vs Other |
|||||
| Cultural Opportunities | ||||||
| Education | ||||||
| Leisure Time | ||||||
| Living Standards | ||||||
| Local Environmental Quality | - |
|||||
| Mental Health | - | |||||
| Physical Health | ||||||
| Safety & Security | ||||||
| Social Connections | ||||||
| Age 60+ | Female | College Degree | Latter-day Saint | Highest Income ($150,000+) |
Resident 5 Years or Less | |
| Domains | Domain Importance | |||||
| Connection with Nature | ||||||
| Cultural Opportunities | ||||||
| Education | ||||||
| Leisure Time | - |
|||||
| Living Standards | ||||||
| Local Environmental Quality | ||||||
| Mental Health | |
|||||
| Physical Health | ||||||
| Safety and Security | + | |||||
| Social Connections | ||||||
Community Action and Connection in Helper
Survey participants were asked about community actions and community connection in Helper. Both questions were scored on a 5-point scale from not at all (1) to a great deal (5). When asked about the degree to which people take action together in response to local problems or opportunities in Helper, the average score was 4.02. When asked about the degree they feel connected to their community, the average score was 4.00.


Respondents in the highest income category ($150,000+) reported higher perceptions of local action than those with household incomes between $100,000 and $149,999. This was based on a generalized linear model with unweighted data (p < 0.05).
Table 4
Demographic Characteristics and Community Questions
| Community Questions | Age 60+ | Female | College Degree | Latter-day Saint | Highest Income ($150,000+) | Resident 5 Years or Less |
|---|---|---|---|---|---|---|
| Do people in Helper take action? | + vs $100,000 - $149,999 |
|||||
| Do you feel connected to your community? |
A significant, positive relationship was found between individuals’ community connection and overall personal wellbeing.

Comparing Community Action and Connection Across Cities
The graphs below show how Wellbeing Project cities compare on the degree to which people take action in response to local problems and opportunities and how connected people feel to their city as a community. Helper scored the highest on perceived community action and community connection based on the number of people indicating a 4 or 5 on a 5-point scale. Margins of error are particularly high for Delta, Helper, Midvale, and Santaquin due to low survey response.


Participation in Recreation and Nature-Related Activities
Respondents were asked to indicate whether or not they participated in eight different recreation or nature-based activities in the past 12 months. Enjoying wildlife and birds in your yard or neighborhood (98%) was the most common activity for respondents, followed by non-motorized recreation on public lands or waters (79%) and recreating in parks in the city (77%).

For Helper respondents, participating in non-motorized recreation on Utah public lands and waters was significantly related to overall personal wellbeing.
Participating in non-motorized recreation on Utah public lands and waters, recreating in city parks, and walking a pet in the city were positively and significantly related to community wellbeing and community connection.
Influence of Landscape on Wellbeing
Survey participants were asked about the influence of landscape features on their wellbeing. Natural landscapes including mountains, trails, rivers and streams, and city parks were found to have an overwhelmingly positive influence on wellbeing.

Perspectives on Population Growth and Economic Development
The majority of Helper survey respondents indicated they felt population growth was just right (62%). On the pace of economic development, 62% indicated it was just right, 19% too slow, and 5% too fast.


The graphs below show how perceptions of population growth and economic development in Helper have varied across recent years of Wellbeing Surveys. The 2022 surveys showed a noticeable increase in the number of people indicating that the current rate of population growth is too fast (from 8% to 11% to 24%) and just right (from 51% to 49% to 62%). On the current pace of economic development, there was a noticeable decrease in the number of people indicating it is too slow (from 52% to 33% to 19%), while the number of people indicating it is just right increased (from 37% to 52% to 62%).
The graphs below show how Helper compares to other participating cities in the Wellbeing Project on these perceptions of population growth and economic development in 2022. Margins of error are particularly high for Delta, Helper, Midvale, and Santaquin due to low survey response.

Concerns in Helper
Survey respondents indicated the degree to which a number of possible local issues were a concern as they look to the future of Helper. Water Supply, Affordable Housing, and Opportunities for Youth were the top three concerns with at least 74% of respondents indicating these were moderate or major concerns.

Other concerns were raised by 2 respondents who filled in the “other” category. The items mentioned were overdevelopment and the power grid.
Housing in Helper
Helper City chose to add additional questions to the survey related to housing. Below are the findings related to these questions.
80% of respondents from Helper owned their own home.
Helper residents were asked, “If you were to change your housing arrangements in the next 5 years, how likely is it that you could find new housing that is affordable to you in Helper if desired or necessary?”
- 14% said very likely
- 21% said somewhat likely
- 48% said not likely
- 17% said unsure how likely
76% said they felt they could afford a single-family home. 12% said they could afford an apartment and another 12% indicated a townhome, mobile home, or other.
In comments about the housing situation in Helper, the most common perspectives focused on a lack of affordable options, poor housing quality, not enough housing, and too many Airbnb's.
Open Comments
Survey respondents were asked to comment on what they value most about Helper and to provide any additional comments about wellbeing in Helper. Comments have been shared with city leaders. In summary, many residents of Helper greatly valued the support, friendliness, and closeness of their community members. The environment was seen as clean, safe, peaceful, and beautiful. There were some comments valuing the history and artistic culture of Helper. The additional comments section included concerns about economic and cultural disparities, quality of life, and growth and development. Some were concerned about cost of living going up, while quality of life, especially for youth is decreasing. There were concerns that only some are benefitting from Helper’s growth and development, amenities, and economic changes. Residents valued the uniqueness of the culture of Helper and its history, and are worried growth and development may erase that.

