Highland Wellbeing Survey Findings 2022
By Dr. Courtney Flint and Team

courtney.flint@usu.edu
435-797-8635
Summary
Highland City is one of 33 cities participating in the Utah Wellbeing Survey Project in 2022. This project is designed to assess the wellbeing and local perspectives of city residents and to provide information to city leaders to inform their general planning process.
We are grateful to all participants who took the survey and to our city partners who helped to make this possible. Additionally, we are grateful to the Utah League of Cities and Towns and USU Extension for their financial support.
What is in this report?
This report describes findings from the 2022 Highland survey and some comparative information with other project cities. Feedback from city leaders, planners, and residents is welcome.
How was the survey conducted?
Starting in March of 2022, Highland City advertised the survey via social media, the city newsletter, email and mailing lists, and email and text alerts. All city residents age 18+ were encouraged to take the online Qualtrics survey.
How many people responded?
- 187 viable surveys were recorded in this 2022 survey effort with 87.7% complete responses.
- The adult population of Highland was estimated at 11,170, based on the 2016-2020 American Community Survey by the U.S. Census. The 187 survey responses in 2022 represent 1.7% of the adult population and have a conservative margin of error of 7.11%.
Key Findings
Overall Personal Wellbeing and Community Wellbeing in Highland were above average among the 33 study cities, with Highland scoring higher than any other city on Overall Community Wellbeing. Overall Personal Wellbeing was most likely to decline for those without a college degree or who make between $75,000 and $99,999
Highest Rated Wellbeing Domains:
- Living Standards
- Safety and Security
- Education
- Local Environmental Quality
Most Important Wellbeing Domains:
- Safety and Security
- Mental Health
- Physical Health
- Living Standards
Red Zone Domain: (High Importance, Low Rating)
- Physical Health
Wellbeing varied within Highland by demographic characteristics. Household income was a particularly important factor in the rating of wellbeing overall and for domains, with those indicating their household income above $150,000 rating wellbeing and many wellbeing domains as higher than those from other income categories.
Perceptions that residents take action and feelings of community connection were higher in Highland than in most other study communities.
Manufacturing and Extractive Industry and Residential Development were seen to have negative influences on wellbeing for the majority of respondents, though Natural Landscapes were highly positive.
The majority of respondents felt Population Growth in Highland was too fast. Respondents were more divided about the Pace of Economic Development.
Top concerns for the future of Highland were:
- Water Supply (88% Moderate or Major Concern)
- Air Quality (75% Moderate or Major Concern)
- Affordable Housing (75% Moderate or Major Concern)
- Roads and Transportation (67% Moderate or Major Concern)
What do people value most about Highland?
Small town feel and positive social climate, access to nature and natural beauty, good location, peaceful and quiet atmosphere, feelings of safety, and open space.
Key Wellbeing Issues and Resource Areas
In addition to providing partner cities with the opportunity to take part in surveys, the Utah Wellbeing Project has worked to provide curated resources for community leaders and citizens that aim to improve specific aspects of wellbeing. These Wellbeing Resources can be found on the Utah Wellbeing Project Website, along with other useful tools and information.
Based on results of the 2022 Utah Wellbeing Project Surveys in Highland City, key wellbeing issues include: Physical Health, Water Supply, Affordable Housing, and Air Quality. Below you will find links to specific wellbeing resource areas we believe may be used to target some of these issues.
Survey Respondent Characteristics
Table 1.1
| Full Time Residents of Highland | 98.9% |
| Part Time Residents of Highland | 1.1% |
| Length of Residency — Range | 0- 55 years |
| Length of Residency — Average | 14.2 years |
| Length of Residency — Median | 10 years |
| Length of Residence 5 years or less | 28.9% |
Table 1.2
| Zipcode | Percent of Respondents |
| 84003 | 97.3% |
| 84062 | 1.1% |
| Other | 1.5% |
Demographic characteristics of the survey respondents were compared below with U.S. Census information from the 2016-2020 American Community Survey. As the table shows, 2022 survey respondents were not fully representative of Highland. People age 18-29 were particularly underrepresented. People who have at least a 4-year college degree, are married, have children under 18 in the household, and are employed were particularly overrepresented. Not all respondents provided demographic information. Weighting was not used in any of the analysis for the findings presented below.
Table 2
Demographic Characteristics of Survey Respondents and U.S. Census Data for Highland
Demographic Characteristics |
Highland Wellbeing Survey | American Community Survey 2016-2020 Estimates |
|---|---|---|
| Online 2022 187 Respondents |
||
| Age 18-29 | 0.6% | 22.8% |
| Age 30-39 | 15.9% | 16.4% |
| Age 40-49 | 26.8% | 23.6% |
| Age 50-59 | 29.9% | 17.4% |
| Age 60-69 | 12.2% | 12.2% |
| Age 70 or over | 14.6% | 7.6% |
| Adult Female | 56.7% | 48.6% |
| Adult Male | 43.3% | 51.4% |
| Adult non-conforming or non-binary |
0.0% | NA |
| No college degree | 23.8% | 37.7% |
| College degree (4-year) | 76.2% | 62.3% |
| Median household income | NA | $146,177 |
| Income under $25,000 | 0.6% | 2.2% |
| Income $25,000 to $49,999 | 3.2% | 5.1% |
| Income $50,000 to $74,999 | 9.0% | 10.5% |
| Income $75,000 to $99,999 | 9.0% | 9.5% |
| Income $100,000 to $149,999 | 20.5% | 25.1% |
| Income $150,000 or over | 57.7% | 47.6% |
| Church of Jesus Christ of Latter-day Saints | 87.0% | NA |
| Other religion | 4.3% | NA |
| Agnostic/Atheist/No religious preference | 8.6% | NA |
| Hispanic/Latino | 8.0% | 1.2% |
| White | 93.2% | 95.1% |
| Nonwhite | 6.8% | 4.9% |
| Married | 91.4% | 66.1% |
| Children under 18 in household | 54.0% | 62.2% |
| Employed | 57.7% | 64.7% |
| Out of work and looking for work | 1.2% | 1.9% |
| Other | 41.1% | 33.2% |
| Own home/Owner occupied | 98.2% | 89.9% |
| Rent home/Renter occupied/Other | 1.8% | 10.2% |
Overall Personal Wellbeing and Overall Wellbeing in Highland
Survey participants were asked about their overall personal wellbeing and overall community wellbeing in Highland. These wellbeing indicators were both measured on a 5-point scale from very poor (1) to excellent (5). The average personal wellbeing score in Highland was 4.28 with 87% of respondents indicating their wellbeing at a 4 or 5 on the 5-point scale. The average score for community wellbeing in Highland was 4.14 with 81% of respondents indicating city wellbeing at a 4 or 5 on the 5-point scale.


Comparing Wellbeing Across Utah Cities
The Utah League of Cities and Towns classifies Highland as a Rapid Growth City. Some cities may fit within more than one cluster.
Within the Rapid Growth city cluster, Highland fell above the cluster average in terms of the average overall personal wellbeing and community wellbeing scores. Highland was statistically significantly higher than Saratoga Springs, Santaquin, and Herriman in terms of overall personal wellbeing, but not significantly different from any other city in the cluster. In terms of overall community wellbeing, Highland was significantly higher than all other cities in the cluster except Spanish Fork, North Logan, and Hyde Park. Margins of error are particularly high for Delta, Helper, Midvale, and Santaquin due to low survey response.


Wellbeing Domains in Highland
According to national and international entities that track wellbeing, there are a number of common dimensions or domains of wellbeing. In this survey, respondents rated ten domains on a 5-point scale from poor to excellent, suggesting how their wellbeing was doing in each area. They were also asked to indicate the importance of each domain to their overall personal wellbeing on a 5-point scale from not at all important to very important. The top four highest rated wellbeing domains for respondents in Highland were Living Standards (92%), Safety and Security (91%), Education (89%), and Local Environmental Quality (81%). The four most important wellbeing domains were Safety and Security (99%), Mental Health (99%), Physical Health (98%), and Living Standards (97%).


Wellbeing Matrix for Highland
The graph below illustrates the relationship between the average rating and the average importance of wellbeing domains for survey respondents from Highland. Living Standards, Safety and Security, Education, and Mental Health were highly important and rated above average among the domains. Physical Health fell in the “red zone” of higher importance and lower ratings, with Local Environmental Quality approaching this zone.

How are Demographic Characteristics Related to Wellbeing?
The demographic variables for age, gender, college degree, religion, income, and length of residence were found to have varying relationships among Highland respondents as shown in the table below based on a generalized linear model with unweighted data. The +/- sign indicates whether the wellbeing score in the specific demographic group was significantly higher or lower than the reference group in each demographic variable (p<.05).
Table 3
Relationship Between Demographic Characteristics and Wellbeing Domains in Highland
| Domains Rated | Demographic Variables | |||||
|---|---|---|---|---|---|---|
| Age 60+ | Female | College Degree | Latter-day Saint | Highest Income ($150,000+) |
Resident 5 Years or Less | |
| Wellbeing Ratings | ||||||
| Overall Personal Wellbeing | + | + vs $75,000 - $99,999 |
||||
| Wellbeing in Highland | + vs $75,000 - $99,999 |
|||||
| Connection with Nature | + vs 40-59 |
+ vs $75,000 - $99,999 |
||||
| Cultural Opportunities | + vs A/A/NP |
|||||
| Education | + vs A/A/NP |
|||||
| Leisure Time | ||||||
| Living Standards | + vs A/A/NP |
+ vs $75,000 - $99,999 |
||||
| Local Environmental Quality | + vs $75,000 - $99,999 |
|||||
| Mental Health | + |
+ vs A/A/NP |
+ vs Under $75,000 - $99,999 |
|||
| Physical Health | + vs $75,000 - $99,999 |
|||||
| Safety & Security | + vs Under $75,000 - $99,999 |
|||||
| Social Connections | + vs A/A/NP |
|||||
| Age 60+ | Female | College Degree | Latter-day Saint | Highest Income ($150,000+) |
Resident 5 Years or Less | |
| Domains | Domain Importance | |||||
| Connection with Nature | - vs 18-39 |
|||||
| Cultural Opportunities | + | + vs $100,000 - $149,999 |
||||
| Education | + | + vs A/A/NP |
+ vs Under $75,000 |
|||
| Leisure Time | ||||||
| Living Standards | + | |||||
| Local Environmental Quality | ||||||
| Mental Health | |
+ vs $75,000 - $99,999 |
||||
| Physical Health | ||||||
| Safety and Security | ||||||
| Social Connections | + | + | ||||
Community Action and Connection in Highland
Survey participants were asked about community actions and community connection in Highland. Both questions were scored on a 5-point scale from not at all (1) to a great deal (5). When asked about the degree to which people take action together in response to local problems or opportunities in Highland, the average score was 3.38. When asked about the degree they feel connected to their community, the average score was 3.28.


Latter-day Saints reported higher levels of community connection and higher perceptions of local action than those who indicated Agnostic/Atheist/No Religious Preference. Respondents age 60+ reported higher levels of community connection than those age 18-39, and higher perceptions of local action than those age 18-59. Respondents in the highest income category ($150,000+) reported higher perceptions of local action than respondents with household incomes between $75,000 and $149,999. Respondents who have lived in Highland for 5 years or less reported lower levels of community connection than those residing in Highland for more than 5 years. This was based on a generalized linear model with unweighted data (p < 0.05).
Table 4
Demographic Characteristics and Community Questions
| Community Questions | Age 60+ | Female | College Degree | Latter-day Saint | Highest Income ($150,000+) |
Resident 5 Years or Less |
|---|---|---|---|---|---|---|
| Do people in Highland take action? | + vs 18-39 |
+ vs A/A/NP |
+ vs $75,000 - $149,999 |
|||
| Do you feel connected to your community? | + |
+ vs A/A/NP |
- |
A significant, positive relationship was found between individuals’ community connection and overall personal wellbeing.

Comparing Community Action and Connection Across Cities
The graphs below show how Wellbeing Project cities compare on the degree to which people take action in response to local problems and opportunities and how connected people feel to their city as a community. Highland was in the upper half on perceived community action and community connection based on the number of people indicating a 4 or 5 on a 5-point scale. Margins of error are particularly high for Delta, Helper, Midvale, and Santaquin due to low survey response.


Participation in Recreation and Nature-Related Activities
Respondents were asked to indicate whether or not they participated in eight different recreation or nature-based activities in the past 12 months. Enjoying wildlife and birds in your yard or neighborhood (89%) was the most common activity for respondents, followed by gardening (81%) and non-motorized recreation on public lands or waters (80%).

For Highland respondents, recreating in city parks was positively and significantly related to overall personal wellbeing.
Recreating in city parks, enjoying wildlife and birds in yard or neighborhood, and gardening were positively and significantly related to community wellbeing.
Enjoying wildlife and birds in yard or neighborhood, gardening, and watching or reading nature-related programs or publications were positively and significantly related to community connections.
Influence of Landscape on Wellbeing
Survey participants were asked about the influence of landscape features on their wellbeing. Natural landscapes including mountains, trails, rivers and streams, and city parks were found to have an overwhelmingly positive influence on wellbeing. In terms of development and industry in the landscape, respondents were more divided. There was a particularly strong negative perception of extractive industry and manufacturing industry among Highland respondents.

Perspectives on Population Growth and Economic Development
The majority of Highland survey respondents indicated they felt population growth was too fast (72%). On the pace of economic development, 35% indicated it was just right, 34% too fast, and 25% too slow.


The graphs below show how Highland compares to other participating cities in the Wellbeing Project on these perceptions of population growth and economic development in 2022. Margins of error are particularly high for Delta, Helper, Midvale, and Santaquin due to low survey response.

Concerns in Highland
Survey respondents indicated the degree to which a number of possible local issues were a concern as they look to the future of Highland. Water Supply, Air Quality, and Affordable Housing were the top three concerns with at least 75% of respondents indicating these were moderate or major concerns.

Other concerns were raised by 26 respondents who filled in the “other” category. Responses identical to the categories above are not included in the table.
Table 5
Other Concerns Mentioned |
|
|---|---|
| Traffic and traffic safety (3) | Public health |
| High density housing (3) | Drought |
| Politics (3) | Government |
| Infrastructure (2) | Bad neighbors |
| Businesses being closed on Sunday (2) | Raising of city fees for retirees |
| Overcrowding, overpopulation (2) | City finances |
| Loss of farmland to development | Equality |
Open Comments
Survey respondents were asked to comment on what they value most about Highland and to provide any additional comments about wellbeing in Highland. Comments have been shared with city leaders. In summary, the city image (clean/attractive housing and streets) and education were both highly valued by residents. Residents of Highland also valued the location, being close enough to the city, and the nature and beauty around them, especially the mountains. The additional comments section also included comments on the city image. The comments were mainly positive, but a few were negative-mainly in reference to the trash. Highland residents also commented on the economy, especially in reference to the increase in taxes, government, and growth and development (both for and against).